The US mattress market had an estimated value of $5.86 billion in 2021 and is expected to expand further at a rate higher than the global average over the next 10 years. North America held over 50% of the global market share in 2021, making it a very lucrative business. We’re going to look into […]
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Recent socio-economic developments have negatively impacted a number of industries, especially those relying consumers having a significant amount of disposable income to afford small luxuries. One such industry is jewellery. We investigated six brands within the performance of the US jewellery eCommerce industry and how they coped with the recent turmoil caused by the COVID-19 […]
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Building topical authority is a great way to boost your position in organic search results and improve your brand’s visibility in AI search. Positioning your brand as an expert in certain topics relies on the right strategy. And it all starts with defining your content pillars, which provide the framework for demonstrating expertise and establishing […]
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What’s a canonical URL? A canonical URL is a way of publicly specifying your preferred version of a URL to prevent potential duplicate content issues, which may negatively impact your SEO performance. If your website has a piece of your content that can be accessed via various URLs, the implementation of a canonical allows you […]
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Shopify is a well-known eCommerce platform that allows companies to create a storefront and sell online. Unfortunately, there are a number of frequent technical SEO issues with Shopify that might hurt a website’s ability to rank highly on search engines. This blog specifically goes over Shopify indexing issues and how to fix them.Common causes of […]
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It’s a tough fight to come out on top in the highly competitive SaaS industry. A strong digital presence is essential to outperform competitors in the fast-growing and multi-billion-dollar industry. There are many ways to boost your chances, one of the most powerful of which is implementing structured data or schema markup on your website. […]
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The COVID-19 pandemic impacted industries across the globe, and the US vehicle insurance industry was no different. Now it’s been two years since the first lockdown, we’re taking a look under the hood of the US car insurance industry to see if it stalled or steered clear of the obstacles that many other industries experienced. […]
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While many industries are still struggling to recover from the impact of the COVID-19 pandemic, many more are thriving in the wake of it. One of those is the food hamper industry, which you may or may not be surprised to hear reached a colossal $33 billion in 2021. 2020 and 2021 were fraught with […]
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From its beginnings as a tool to enhance static webpages built from HTML and CSS, JavaScript has become a core building block of the web. JavaScript enables us to build engaging and responsive webpages and to deliver interactive experiences through a website — from editing documents to playing games and buying anything from groceries to […]
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There’s much more to writing a blog post than putting words on a page. While your idea may be brilliant or unique, it’s unlikely to fully engage your audience and generate leads if poorly structured. Understanding and planning your blog post structure is integral to a compelling piece of writing. Using a considered approach and […]
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eCommerce pages from sectors such as Nutrition, Fitness, Medicine, Sexual Health, Groceries, and Food experience massive traffic drops. Most of them showed up in traffic losses from 2018 and 2019 onwards, never bouncing off the bottom again. In most cases, drastic declines appeared shortly after the E-A-T Google update. Is it a coincidence? Let’s take […]
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Recent global issues are likely leading to significant changes in the US garden supplies industry. The rising costs of living and droughts will play a major role in the market over the next couple of years, with significant changes having already occurred in the last five. So far in 2022, 80% of the western USA experienced […]
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