There was once a time when the phrase “beauty and cosmetic marketing” referred to glossy magazine spreads, billboards, and TV shopping channels. But while those traditional marketing platforms still exist, the sector has continued to move and innovate, with marketing efforts now moving towards search bars, TikTok trends, ingredient deep-dives, and (of course), seamless eCommerce […]
Read more
Product-led growth (PLG) puts the product itself at the centre of acquisition. In typical PLG strategies, customers often sign up for a free trial, try the product, and upgrade to a paid version independently, often without ever speaking to sales. For many SaaS teams, PLG only compounds in organic search when the content on their […]
Read more
When it comes to content creation, we all know the importance of producing high-quality and informative content, but it’s important we don’t forget the value of what users can do for your content strategy. A recent Stackla survey found that user-generated content influenced people’s purchasing decisions. Furthermore, user-generated content could be the main driving force […]
Read more
SALT.agency is pleased to announce that it’s now an official industry and course partner with the Fashion Retail Academy. Offering diverse courses, the London-based academy provides hands-on training and industry-relevant knowledge. With a strong emphasis on creativity and practical skills, the academy equips students with the expertise needed to excel in the dynamic world of […]
Read more
For SaaS teams, SEO is one of the few channels that can keep building qualified demo and trial demand over years – as long as it’s tied to commercial outcomes rather than rankings alone. That distinction matters because SaaS companies need highly relevant leads, not just traffic. A thousand visitors who never book a demo […]
Read more
Brand voice is the personality of a business, which it uses to communicate with its target audience across all available platforms. Brands should carry a unified approach to tone and style, as they’re the building blocks to brand recognition that allow a brand to nurture a connection to the target audience. Individual brands have different […]
Read more
The highly competitive SaaS and e-commerce insurance market has been rapidly growing. The need for insurance protection tailored to SaaS providers has increased as organisations depend more on SaaS solutions for their operations, so too does their need for SaaS-tailored insurance protection. Many insurance providers now provide specialised plans to address the peculiar risks SaaS […]
Read more
Valtra is an industry-leading AgTech manufacturer that delivers reliability, versatility, and durability. The company differentiates itself through technologies and customizability. One of Valtra’s most popular services, Valtra Unlimited Studio, offers customers the option to fit accessories or equipment that is unique to their needs. The company’s unique marketing has helped them stand out in an […]
Read more
In the highly competitive world of eCommerce, it’s crucial to excel in all aspects of marketing to distinguish your brand. Certain companies do just that while maintaining a strong focus on sustainability. In this article, we’ll explore how Allbirds drives an impressive 350K organic monthly sessions while championing sustainability. Who are Allbirds? Allbirds is a […]
Read more
The UK’s automotive industry is in the middle of its biggest shift in decades. Under the government’s updated plans (April 2025), the sale of new petrol and diesel cars will end in 2030. Full and plug-in hybrids can be sold until 2035, but from 2035 every new car sold in the UK must be zero […]
Read more
Effective marketing strategies heavily rely on content, which is crucial to all aspects of the marketing landscape. Yet, in a world inundated with content, the challenge lies in strategizing and crafting it effectively. Certain businesses have overcome this hurdle and built content strategies to elevate their brand presence and support sales. In this article, we […]
Read more
What is product bundling? Product bundling is a retail strategy that involves selecting various items and offering them as one bundled product package. The most common examples of product bundling are generally gift sets and hampers, or any sets that contain related products. This can be used to either cross-sell or up-sell associated items to […]
Read more