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The Blog

  • The ultimate guide to website authority

    Website authority is a measure of how highly regarded your website is in the digital eyes of the search engine robots. Generally speaking, sites that are perceived as being more authoritative tend to rank more highly than brand new or low-quality sites that have no positive reputation as yet. Improving your website authority can be […]

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  • The definitive guide for internal linking

    Internal links sometimes get left out of the conversation. They’re often not perceived as an integral part of new content generation, but they’re also not created by external link building efforts. That means internal page links sometimes get missed. And that makes them worth a second look, as a way to give your SEO campaigns […]

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  • Stephen Robb joins the SALT.agency team

    We are pleased to announce that we recently hired Stephen Robb, who has joined our growing team as a data analyst. Prior to joining the SALT.agency team, Stephen worked as a project analyst for five years at Morrisons. Before his time at Morrisons, Stephen worked for Direct Line for 13 years in various roles — […]

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  • A guide to URL parameter handling

    URL parameters are a useful way to pass information directly in a hyperlink or via the browser address bar. You’ll see them often on all kinds of websites, after a question mark in the page URL. Parameters can pass data to your analytics software, alter the appearance and content of the page, and achieve a […]

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  • The Complete Guide to Python for SEO

    Python is an open-source programming language that has become popular among many in the SEO community as a way to automate repetitive tasks, improve technical SEO campaigns and save time without sacrificing results. In this article, we will look at areas where Python can help you in your technical SEO efforts. By the end, you […]

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  • JavaScript Frameworks in SEO

    Websites built using JavaScript frameworks have not always been considered the best option for SEO. But while ranking highly in the search results has continued to become more and more important over the years, client-side rendered JavaScript sites are no problem. This article will look at some of the technical considerations when using JavaScript frameworks […]

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  • The Complete Guide to JavaScript for SEO

    JavaScript has become an important way to make web pages more interactive, by adding more dynamic elements, animations and special visual effects that would be difficult or impossible to achieve using HTML and CSS. It has been around for decades – it was reportedly created in just ten days in September 1995 by Netscape programmer […]

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  • How to maximise the customer journey in eCommerce

    The eCommerce customer journey does not start when somebody arrives at your website and does not end when they buy your products or services.In fact, the start of that journey can happen long before they ever visit your site and can continue through the delivery and returns process, and into subsequent orders from the same […]

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  • Custom Extraction Using Sitebulb & Screaming Frog

    For a while now, I have been using custom extraction to perform routine technical SEO tasks. Some of the examples I have used it for, include finding keywords for internal linking opportunities, identifying the number of products within a category and identifying tags across a website. For this, my go-to method is typically using XPath […]

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  • Carrying out redirects through your cloud provider

    Website migrations can be extremely varied activities; they can be completely different each time and are often paramount to an SEO campaign. There are a few things that do not ever change with migrations, and one of the most important factors with any migration is the redirects. Redirects can make or break a migration. By […]

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