Every brand needs to define its unique tone of voice. For many, it acts as the face of your organisation. Tone of voice entices potential customers and indicates the ‘personality’ of your company within the first few sentences of any post. Harnessing a tone of voice is important no matter the nature of your business. […]
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This article is a guide on how to choose an eCommerce platform that is perfect for your business. It will give you all the information you need to know about the different types of platforms and which one is best suited for your needs. Factors to consider when picking an eCommerce platform When it comes […]
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The core of this post has been written by our Guest writers, Hamid Eslami and Mohammad Hossein Rouhani. Hamid is a lead front-end engineer and Mohammad is a lead SEO. Single-page applications (SPA’s) are great, but their various complexities can sometimes cause problems. If not set up correctly, Google Analytics (GA) can mix up paid […]
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International SEO is an important element to larger businesses that want to expand to new languages and locations. However, the International SEO Strategy needs to be carefully considered due to the potential negative impacts that incorrect implementations of SEO practices can have on site. What is International SEO and its Importance? International SEO is how a […]
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As SEOs, we’ve become acquainted with the countless Google updates for content, with E-A-T, Penguin, and RankBrain among others making a huge impact on SERPs. Baidu, on the other hand, can be daunting for SEOs optimizing for China due to having a completely different ecosystem to Google. Ziyuan (meaning ‘resource’) is Baidu’s official content hub […]
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There are many unpredictable factors these days – in life, SEO, content, you name it. But what is a given is that the time will pass, and the next holiday is just around the corner. If you want to be tactical and strategic about your holiday content, you need to make the most of your […]
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From the moment a person decides they want to travel to the point they find themselves sunbathing on a sugary beach, the process should be as simple and relaxing as possible. Deciding on the location is one thing, but booking flights and hotels can cause a user unnecessary stress. That is, unless, they come across […]
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Table of contents What is copywriting? What copywriters do Becoming a copywriter Copywriting styles SEO copywriting tips Blog writing tips Press release writing tips Proofing and editing tips General writing rules: Mismatched phrases General writing rules: Grammar and punctuation Whether you’re writing to inform, inspire, engage, or persuade, copywriting is what pioneers every brand. Knowing […]
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In March 2020, we analyzed more than 1,900 Salesforce Commerce Cloud websites for a number of common SEO issues and quirks. You can read the original study here, and we will be updating this in 2022. However, in this smaller study, we’re taking a look at fashion and apparel websites and how they perform in […]
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Over the past two years, the lines between technical SEO as a pure process and wider marketing practices and functions have become increasingly blurred. Core Web Vitals is one of the more prominent, with obvious considerations nesting in the intersection between technical SEO (page speed) and user experience. You can read more about Core Web […]
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With daily keyword ranking changes and forever evolving search engine algorithms, it’s difficult to maintain a constant overview of your business’ digital presence against competitors. Add to that the recent world events of the past few years, leading to significant demand for greater digital exposure for all industries, now is the perfect time to understand […]
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SEO for video is often disregarded. With more focus on content SEO, such as keyword research and internal linking, video optimization can sometimes be put on the backburner. With the amount of time and money spent on creating the video for it to not rank or drive the traffic you would hope for, it’s evident […]
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