International SEO is an important element to larger businesses that want to expand to new languages and locations. However, the International SEO Strategy needs to be carefully considered due to the potential negative impacts that incorrect implementations of SEO practices can have on site. What is International SEO and its Importance? International SEO is how a […]
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As SEOs, we’ve become acquainted with the countless Google updates for content, with E-A-T, Penguin, and RankBrain among others making a huge impact on SERPs. Baidu, on the other hand, can be daunting for SEOs optimizing for China due to having a completely different ecosystem to Google. Ziyuan (meaning ‘resource’) is Baidu’s official content hub […]
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There are many unpredictable factors these days – in life, SEO, content, you name it. But what is a given is that the time will pass, and the next holiday is just around the corner. If you want to be tactical and strategic about your holiday content, you need to make the most of your […]
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From the moment a person decides they want to travel to the point they find themselves sunbathing on a sugary beach, the process should be as simple and relaxing as possible. Deciding on the location is one thing, but booking flights and hotels can cause a user unnecessary stress. That is, unless, they come across […]
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Table of contents What is copywriting? What copywriters do Becoming a copywriter Copywriting styles SEO copywriting tips Blog writing tips Press release writing tips Proofing and editing tips General writing rules: Mismatched phrases General writing rules: Grammar and punctuation Whether you’re writing to inform, inspire, engage, or persuade, copywriting is what pioneers every brand. Knowing […]
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In March 2020, we analyzed more than 1,900 Salesforce Commerce Cloud websites for a number of common SEO issues and quirks. You can read the original study here, and we will be updating this in 2022. However, in this smaller study, we’re taking a look at fashion and apparel websites and how they perform in […]
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Over the past two years, the lines between technical SEO as a pure process and wider marketing practices and functions have become increasingly blurred. Core Web Vitals is one of the more prominent, with obvious considerations nesting in the intersection between technical SEO (page speed) and user experience. You can read more about Core Web […]
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With daily keyword ranking changes and forever evolving search engine algorithms, it’s difficult to maintain a constant overview of your business’ digital presence against competitors. Add to that the recent world events of the past few years, leading to significant demand for greater digital exposure for all industries, now is the perfect time to understand […]
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SEO for video is often disregarded. With more focus on content SEO, such as keyword research and internal linking, video optimization can sometimes be put on the backburner. With the amount of time and money spent on creating the video for it to not rank or drive the traffic you would hope for, it’s evident […]
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What is content strategy? Your content strategy is a detailed plan of the type of content you plan to create and how you will create it. The aim is to achieve a list of set business goals, whether to increase revenue, or tailor your brand into something unique. No matter what type of content you’re […]
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Search intent – sometimes called ‘user intent’ – is about understanding not only what your audience is searching for when they find your website, but also why they are conducting that search. It’s a powerful way to learn more about how people find your website and to identify reasons why your SEO content might not […]
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In this article, we’ll take you through our favourite tips, tricks and best practices for making your Gatsby sites as search engine friendly as possible. Overview If you’re already familiar with Gatsby, static site generators and JAMstack, feel free to skip ahead to the next section. If you’re new to these latest trends in web […]
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