Back in the early days of search engines, Google wasn’t yet the dominant force it is today. Instead, there were several contenders for that throne, all vying for market share. Some of those first true search engines, which used a crawler to index pages that could then be searched for keywords, included: Infoseek WebCrawler Lycos […]
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As a platform, Salesforce Commerce Cloud has several documented nuances and common issues, some dating back from when the platform was known as Demandware. Salesforce is increasing, both in popularity and adoption, with users migrating to both the CRM and backend systems. Sites are also adopting the Commerce Cloud storefront for integration ease. As SEOs, […]
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What is XPath? XPath is a query language that allows you to find the location of information within an XML document. This method makes it easier and quicker to look through a whole domain and output the required data in a systematic manner. Although you may be using a crawler such as Sitebulb or Screaming […]
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Many tech firms are in the dark about a potential and unique risk to their business. In this article, I’ll explain the history of the sparsely populated island that .io belongs to, and why it could have serious implications for tech firms across the world. Where does .io come from? The British Indian Ocean Territory […]
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There are multiple types of holidays you can go on, ranging from meditation retreats, skiing holidays, to last-minute summer breaks. Certain holidays are more prevalent in some countries, as well as users might be looking for the same type of holiday but using different search terms to look for it. Research has determined that Americans […]
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If you’re a regular user of Google Analytics, you may have come across bot traffic at some point. You can usually spot a bot as a spike in traffic with no immediate explanation, unusual characteristics and often with very similar attributes. For example, a surge in bot traffic might appear as a large number of […]
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Back in 2016, Google announced a change to its algorithm that focused around content accessibility for users, primarily focusing on interstitials, pop-ups, overlays, and modals on mobile devices that cause content to become obfuscated beyond a certain percentage, or are overly intrusive and require user interaction to then access content. It’s fair to say, that […]
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At the end of August 2019, patent 10,394,684, submitted by Google, was granted. The patent explains the ways Google determines user habits based on learnings about their past activity and the frequency of these activities. This method and its findings could be used and incorporated in search, for example, to suggest queries. What user data […]
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If you represent a multinational organisation, you might want to offer your website in some or all of the different languages your customers use, and it’s important to have an international SEO strategy to support this. There are several different reasons why you might have a multilingual website, including: Multinational brands with a presence in […]
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Google core algorithm updates can significantly impact website performance, often causing sudden fluctuations in rankings and organic traffic. While some sites benefit from these updates, others see a sharp downturn in search performance. For brands that rely on organic visibility, that can quickly translate into lost traffic, fewer leads, and reduced revenue. In those cases, […]
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A Google core algorithm update can reshape search visibility overnight. Previously stable rankings, organic traffic, and conversion rates may fluctuate in the aftermath if key landing pages are impacted. When traffic drops after a core update, many businesses respond with a knee-jerk reaction. They overhaul content, remove pages, or start making technical changes without fully […]
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HTTP response codes are short three-digit messages sent from a web server to your browser each time you request the loading of a new page. The response code indicates to both search engines and users what the current condition of the web-page is and what content can be expected from the page. Response codes are […]
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