The robots.txt file is a staple of technical SEO and should be included as standard in any comprehensive technical audit. It’s a way of communicating crawl instructions to search engine bots and other automated user-agents, controlling which areas of a website can and can’t be accessed. What is Robots.txt? Robots.txt is a plain text file, […]
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We’re pleased to announce that SALT.agency will be hosting a New York Technical SEO Meetup on 8 November in Manhattan. The event will host a light panel discussion and open SEO forum, discussing current trends, the future of technical SEO, and the role of the SEO professional in the modern marketing ecosystem. Panellists to be […]
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2019 has seen the advent of a number of new challenges for SEO professionals, ranging from Google’s ever-changing efforts to “deliver better results for users”, to serverless technologies creating new opportunities for SEO implementations. JAMstack is also becoming more popular as organisations are looking to deconstruct their monolithic architectures, and become more agile in how […]
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Migrating to a new ecommerce platform such as Salesforce is complicated and risky, so it is vital to get as much right as possible the first time through careful planning and execution. This is why we find it interesting to work with on new projects. The following is a HTTPS migration gone wrong, which illustrates […]
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There can be many reasons why a website might suddenly lose traffic. From changes in search engine algorithms, through to simple tracking errors, the reasons for a traffic drop can be either simple or agonisingly complex. At SALT.agency, we provide comprehensive traffic drop audits for companies that are experiencing depreciated levels of traffic. Before you […]
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Consumers want to find exactly what they’re looking for quickly and easily when they land on any website. It could be a t-shirt in a specific size and colour, train ticket prices for a certain day and time, or a particular car repair service at a garage. Faceted navigation – also known as faceted search […]
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Competition across ecommerce can be incredibly fierce, which means that businesses need to be backed only by the best and most dynamic platforms. Many stores, however, are operating on outdated and less competitive platforms, which can seriously inhibit a site’s organic search performance. How to know when to change platforms It’s great when a business […]
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The concept of entities has gained recent prominence within SEO, as Google’s algorithms and information retrieval systems have indicated a greater significance and weighting to them.
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Across the internet you are likely to find a smattering of articles and discussions about why Cloudflare and other such Content Delivery Networks (CDNs) aren’t beneficial for SEO. The likelihood however, is that those articles are written by people whose services aren’t set up properly, as mentioned by John Mueller — Google’s Webmaster Trends Analyst. […]
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There are 130 trillion pages held within Google’s index, which means that when someone performs a search, an enormous bank of information must be analysed in order to deliver the most relevant results to the user. When new content is created however, it won’t appear in the search results straight away, as Google needs to […]
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As technology advances, it creates opportunities for new methodologies and innovations. At the moment, the rising functionality and increased accessibility of CDN technology is, in my opinion, leading to a new era in SEO, SEO on the edge — or, Edge SEO.
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This article represents a write-up of our technical research paper, which won the TechSEO Boost 2018 Call For Research competition, alongside entries from 2018 Drum USA Search Personality of the Year Eric Enge, and French software company OVH.
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