It doesn’t take an SEO expert to understand that a slow loading site isn’t good for your business. Your website is, in essence, delivering a service to the reader. If a competitor does a faster job of providing that service, then you are likely to lose customers. While most people understand this at a core […]
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HTTP response codes are short three-digit messages sent from a web server to your browser each time you request the loading of a new page. The response code indicates to both search engines and users what the current condition of the web-page is and what content can be expected from the page. Response codes are […]
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In November 2019 we hosted a technical SEO meetup in New York, featuring a formidable panel of SEO experts including: Rachel Costello, DeepCrawl Mike King, iPull Rank Lily Ray, Path Interactive Romain Damery, Path Interactive Hamlet Batista, Rank Sense John Morabito, Stella Rising Moderated by SALT’s Dan Taylor, the following is a round-up of the […]
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Whether you are partial to the odd flutter or not, gambling is big business around the world. Over the last 10 years, the online gambling industry for the UK has grown 173%, with an estimated 32% of the UK population now gambling every week. In fact, for the period of April 2017 to March 2018, […]
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Frameworks such as React and Vue are becoming increasingly popular with web developers for their ease of use, speed, thriving ecosystems, and powerful toolsets. Using these frameworks, we can build Single Page Applications (SPAs). Understanding SPAs These are websites that offer slick user experiences, as they can request all the required HTML/CSS/JS on-page load. This […]
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Google quality raters are people employed by Google to conduct manual searches and rate the results that are ranking for their queries. The data that raters feed back to Google is used to improve algorithms to increase the relevance of the results. To inform their decisions, quality raters use a public document called the Search […]
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The fashion industry is a multi-billion-dollar global sector devoted to selling clothes and accessories. Although there is a difference between haute couture and mass-produced apparel, from an SEO perspective, fashion eCommerce stores operate in largely the same manner, regardless of production volume or the price tag. The challenge lies in the fact that search engine […]
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Authorship in Google is not a new concept and the concept has evolved over the years. When it comes to talking about E-A-T, we’d assume that the authority of the author has a part to play in this as a field expert is a more authoritative source than a random blogger. This is how we […]
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Today, I am starting a series on the SALT.agency blog entitled ‘SEO Questions’. This new series aims to provide answers to some of the most common SEO-related questions we hear. The straightforward answer to today’s question is that a website should have as many pages as necessary to be comprehensive and authoritative on a topic. […]
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With Christmas just a couple of months away, many businesses are planning dedicated promotions and sales events in an effort to maximise their revenues over the next quarter. Dedicated events such as Black Friday, Cyber Monday, and the Boxing Day sales are some of the busiest days for ecommerce, yet you can’t just turn up […]
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Website migrations are a naturally occurring and common event on the internet as companies upgrade (or change) their platforms, rebrand, or merge with others. This is why it’s important to have a defined, phased approach to website migrations, and using past experience (and learnings) to continuously improve and refine processes. Collectively at SALT.agency, we’ve handled […]
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Confusingly, 404 pages are treated with varying levels of importance across the SEO industry. Some reports and audits categorise them with high levels of severity, and others state that they should be fixed as soon as possible. However, 404s are a very natural part of the internet and can be very useful. TL;DR Do 404s […]
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