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The Blog

  • Google penalties are back in abundance

    After a long absence it seems that Google has returned to hammer home some new manual penalties for web spam over the last few weeks. As a technical SEO consultant that specialises in penalty removals, I’ve had numerous SMEs and well-known businesses knock on the door this month already, inquiring about supporting the removal of manual action penalties. […]

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  • Why page load speeds matter to business

    Ever sat for more than five seconds waiting for a page to load? If you have, you’re one of the few. A well-known and much cited piece of research by Google found that pages that take over three seconds to load will lose 40 per cent of people trying to view them. If this page happens […]

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  • SEO trends to expect in 2018

    Over the past year search has seen a range of dramatic changes taking place across the industry, with websites both large and small being affected by changes in both algorithms and accepted norms. But what should we expect to see in 2018? Mobile will almost definitely be first Google has been discussing the Mobile-First Index […]

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  • SALT.agency raises over 1k for Alzheimer’s charities

    On December 15, SALT.agency held a fundraising event called #ShavingSanta. Our resident Santa, Dan Taylor, headed down to King Koby Chop Shop in the Corn Exchange, Leeds, kitted out in the classic red and white outfit, to have his long-standing beard removed. This was streamed live on Twitter. Following this event, I am delighted to […]

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  • Missing SEO features in Magento 2 default settings

    The default SEO settings within the newest version of Magento provide a firm base from which online merchants can optimise their website for organic search. However, any SEO specialist who audits an ecommerce site which is on Magento 2 will soon identify important SEO features missing from the basic settings. This guide highlights some of […]

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  • The battle for the mobile Russian web just went turbo

    In Russia there is an ongoing battle for the mobile internet, with roughly 46% of daily Russian internet usage occurring from smartphones. To put this into context, Russian web usage equates for approximately 3% of the global total, so that’s roughly 1.5% of the world’s internet enabled population online, on smartphones, every day. Today Yandex […]

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  • Digital transformation: does your business need support to evolve?

    From the smallest local business through to the largest institution, companies and organisations throughout the country are currently undergoing what’s known as The Great Digital Transformation. What does a digital transformation mean to a business? For businesses or organisations that are over 10 years old, the chances are that right now, they are undergoing a […]

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  • Getting rid of keyword cannibalisation

    Everyone targets keywords, from the loftiest websites down to the very smallest. Although some people consider it a rule of thumb to target a particular keyword across the breadth of a website, this can actually be counter beneficial without the correct strategic keyword mapping. Without careful planning and consideration you can end up getting multiple […]

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  • SALT.agency aims to raise 1k for Alzheimer’s charities this festive season

    This festive season, SALT.agency has chosen to raise money for two important national charities – the Alzheimer’s Society and Alzheimer’s Research UK. Our goal is to raise a minimum of £1,000 by mid-January, which we will then split equally between the two charities. We are asking for donations for the opportunity to watch our resident Santa have his large beard removed on December 15 […]

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