Author: Suki Go

  • Schema for SaaS companies

    Schema for SaaS products Using structured data is essential for any website and is especially important for SaaS companies or large e-commerce sites. Structured data helps search engines understand your website’s content and the services you sell. The SaaS industry is a highly competitive market, and implementing structured data allows your site to potentially win […]

    Read more
  • An introduction to CDNs and how they benefit SEO 

    An introduction to CDNs and SEO benefits  When the distance between the server and a user increases, so does the latency.   The latency is the time the server needs to respond to a request. Due to the global nature of Content Delivery Networks (CDNs), your site can be artificially moved closer to the user. This […]

    Read more
  • A guide to an SEO URL structure

    How you structure URLs for SEO is just as important as optimising page titles, meta descriptions and headers.The structure of a URL varies for most websites depending on their intent. For instance, an e-Commerce website’s URL structure will be different to that of a blog website.What is a URL?  A URL is a unique address […]

    Read more
  • Can paid search impact your SEO efforts?

    Have you ever considered investing in a PPC campaign with an SEO strategy? Or wondered whether the combination of two would negatively or positively impact your site’s rankings? To answer the latter, no – PPC does not directly impact SEO. PPC and SEO are two separate entities with established regulations to ensure paid search has absolutely […]

    Read more