A website migration can be a stressful and time-consuming project for businesses. If you’ve been unable to steer clear of common SEO mistakes during migration, such as improperly configured redirects and not protecting your external links, your online performance can quickly plummet. It can also result in a loss of conversions, revenue, and traffic. The […]
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Schema for SaaS products Using structured data is essential for any website and is especially important for SaaS companies or large e-commerce sites. Structured data helps search engines understand your website’s content and the services you sell. The SaaS industry is a highly competitive market, and implementing structured data allows your site to potentially win […]
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An introduction to CDNs and SEO benefits When the distance between the server and a user increases, so does the latency. The latency is the time the server needs to respond to a request. Due to the global nature of Content Delivery Networks (CDNs), your site can be artificially moved closer to the user. This […]
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How you structure URLs for SEO is just as important as optimising page titles, meta descriptions and headers.The structure of a URL varies for most websites depending on their intent. For instance, an e-Commerce website’s URL structure will be different to that of a blog website.What is a URL? A URL is a unique address […]
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Have you ever considered investing in a PPC campaign with an SEO strategy? Or wondered whether the combination of two would negatively or positively impact your site’s rankings? To answer the latter, no – PPC does not directly impact SEO. PPC and SEO are two separate entities with established regulations to ensure paid search has absolutely […]
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