What is eCommerce SEO?
eCommerce search engine optimisation impacts the organic (non-paid) search visibility of a website to positively influence the number of products sold online. SEO for eCommerce brands includes optimising websites for a variety of on-page and off-page factors, these can include:
- Creating a robust website architecture.
- Implementing facet navigation best practice.
- Applying image SEO best practices.
- Providing a fast and frictionless shopping experience across multiple devices.
- Gaining links from a variety of relevant and trusted sources.
The days of putting keywords on a page and pointing backlinks at them have been gone for a long time — SEO for eCommerce is about optimisation, not manipulation.
eCommerce SEO growth strategy planning
Following our core values — collaborative, integrity, empowering, agile, caring, and innovative — we work to improve SEO strategies and implementation for eCommerce websites by following several key steps:
- Understanding your business needs
When planning any eCommerce growth campaign, one key aspect covered during the scoping meeting is understanding what drives commercial value and how this can be further grown through the organic channel.
- Uncovering the biggest opportunities
By discussing which areas of a site currently provide the core monetary value, we then work backwards to understand how these areas are being found — hence where our initial short-term opportunity lies.
- Delivering data-driven SEO activities
Our ecommerce SEO experts work with internally developed frameworks that allow us to use real-time data and make real-time data-led decisions directly linked to commercial value. The result is a growth campaign that evolves monthly and continually, ensuring all SEO activity centres around maximising monetary impact.
We team up with our clients to deliver the highest quality recommendations tailored to the business needs and aspirations.