What is eCommerce SEO?
eCommerce search engine optimisation (SEO) is the process of impacting the organic (non-paid) search visibility of a website to positively influence the amount of products sold online. SEO for eCommerce brands includes optimising websites for a variety of on-page and off-page factors, these can include:
- Creating a robust website architecture.
- Implementing facet navigation best practice.
- Applying image SEO best practices.
- Providing a fast and frictionless shopping experience across multiple devices.
- Gaining links from a variety of relevant and trusted sources.
The days of putting keywords on a page and pointing backlinks at them have been gone for a long time — SEO for eCommerce is about optimisation, not manipulation.
eCommerce Growth Strategy Planning
When planning any eCommerce growth campaign, one key aspect that is covered during the scoping meeting is understanding what currently drives commercial value and how this can be further grown through the organic channel.
By discussing which areas of a site currently provide the core monetary value, we are then able to work backward and understand how these areas are being found and also how they are not being found — hence where our initial short-term opportunity lies.
Our internally developed frameworks allow us to use real-time data to make not just real-time data-led decisions but ones that are directly linked to commercial value.
The end result of this is a growth campaign that evolves on a monthly and continual basis, ensuring all SEO activity centres around maximising monetary impact.