hero-ecommerce-seo

Specialist eCommerce SEO Agency Services

Our agency consists of a crack team of Search Engine Optimisation (SEO) consultants, and we provide services to help grow eCommerce businesses in organic search. It’s that simple.

Speak directly to an eCommerce SEO Consultant

What is eCommerce SEO?

eCommerce search engine optimisation (SEO) is the process of impacting the organic (non-paid) search visibility of a website to positively influence the amount of products sold online. SEO for eCommerce brands includes optimising websites for a variety of on-page and off-page factors, these can include:

  • Creating a robust website architecture.
  • Implementing facet navigation best practice.
  • Applying image SEO best practices.
  • Providing a fast and frictionless shopping experience across multiple devices.
  • Gaining links from a variety of relevant and trusted sources.

The days of putting keywords on a page and pointing backlinks at them have been gone for a long time — SEO for eCommerce is about optimisation, not manipulation.

eCommerce Growth Strategy Planning

When planning any eCommerce growth campaign, one key aspect that is covered during the scoping meeting is understanding what currently drives commercial value and how this can be further grown through the organic channel.

By discussing which areas of a site currently provide the core monetary value, we are then able to work backward and understand how these areas are being found and also how they are not being found — hence where our initial short-term opportunity lies.

Our internally developed frameworks allow us to use real-time data to make not just real-time data-led decisions but ones that are directly linked to commercial value.
The end result of this is a growth campaign that evolves on a monthly and continual basis, ensuring all SEO activity centres around maximising monetary impact.

Why invest in ecommerce SEO?

It’s no secret that by ranking higher in Google organic search results, online shops can gain more traffic, and revenue. Even with ever increasing paid search ads, people who use search engines click more on unpaid search results than paid search listings.

Don’t just take our word for it, as a study by Custora and reported by UK Business Insider Intelligence found that organic search traffic drove the most ecommerce orders out of all marketing channels in quarter one of 2016 in the United States.

Our Ecommerce SEO Services

Our SEO agency can offer a variety of ecommerce SEO services that are specially tailored to improve your ecommerce site’s natural search engine visibility, and enhance the user’s shopping experience.

Guides & Tips

  • Handling out of stock product pages on ecommerce websites – top tips

    Read more.
  • Why retailers should take digital transformation seriously

    Read more.
  • Image optimisation — a quick guide to best practice

    Read more.

Client Reviews

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    Rob Kingdom

    We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.

    This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.

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    Ali LeClerc

    Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).

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    Elenitsa Staykova

    SALT’s dedication to our projects and their technical know-how were superb.

    They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.

    They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.

View all reviews

Recent Posts

Common Specialist eCommerce SEO FAQs

  1. Can the reputation of my business impact on whether Google trusts my website?

    Reviews and brand reputation are an important part of the customer journey. This article we discuss how to review your website’s reputation in Google search.

  2. Can you help our ecommerce business move into international markets?

    Yes, our team of technical consultants have experience in helping businesses achieve their international business goals and move into new markets.

  3. Is local SEO important to my ecommerce business?

    Local search intent is more important than ever, especially on mobile devices. In this article, we discuss how Google Possum algorithm has changed local SEO.

  4. Is migrating my ecommerce website to a JavaScript based website?

    Although Google is getting better and better at crawling and indexing JavaScript websites, there are still issues. Do your research before moving to any JS framework, as from our experience, if this isn’t configured correctly, there can be a significant impact on the organic search performance.

  5. Is the meta keywords tag still a ranking factor for ecommerce websites?

    Bing have highlighted that they do not use meta keyword tags as a ranking factor in web search.

  6. Should my ecommerce website be on https://?

    Absolutely, it helps you protect your website and your customers’ information against intruders. Even pages with non-sensitive information should be on https://. It is also a minor ranking factor in Google, and soon most modern web browsers will flag non-secure pages to users.

  7. What are the risks of moving to a new ecommerce CMS platform?

    The risks of migrating to a new ecommerce CMS platform is just like any migration. If a migration is done correctly there should be no long-term organic search traffic losses.

  8. What happens if I see sudden traffic drops for my ecommerce website?

    Although organic search traffic drops can be due to many reasons, a lot of traffic drops are usually down to algorithm refreshes or human error. Our team can help identify the issue and help fix it.

Send us a Brief

Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]