hero-ecommerce-seo

eCommerce SEO

Our agency consists of a crack team of Search Engine Optimisation (SEO) consultants, and we provide services to help grow ecommerce businesses in organic search. It’s that simple.

Speak directly to an eCommerce SEO Consultant

What is eCommerce SEO?

eCommerce search engine optimisation (SEO) is the process of impacting the organic (non-paid) search visibility of a website to positively influence the amount of products sold online. SEO for eCommerce brands includes optimising websites for a variety of on-page and off-page factors, these can include:

  • Creating a robust website architecture.
  • Implementing facet navigation best practice.
  • Applying image SEO best practices.
  • Providing a fast and frictionless shopping experience across multiple devices.
  • Gaining links from a variety of relevant and trusted sources.

The days of putting keywords on a page and pointing backlinks at them have been gone for a long time — SEO for eCommerce is about optimisation, not manipulation.

SEO consultancy for ecommerce

We’ve been working in Ecommerce SEO for years, here are some platforms the team have worked with:

Why invest in ecommerce SEO?

It’s no secret that by ranking higher in Google organic search results, online shops can gain more traffic, and revenue. Even with ever increasing paid search ads, people who use search engines click more on unpaid search results than paid search listings.

Don’t just take our word for it, as a study by Custora and reported by UK Business Insider Intelligence found that organic search traffic drove the most ecommerce orders out of all marketing channels in quarter one of 2016 in the United States.

Our Ecommerce SEO Services

Our SEO agency can offer a variety of ecommerce SEO services that are specially tailored to improve your ecommerce site’s natural search engine visibility, and enhance the user’s shopping experience.

Guides & Tips

  • Handling out of stock product pages on ecommerce websites – top tips

    Read more.
  • Why retailers should take digital transformation seriously

    Read more.
  • Image optimisation — a quick guide to best practice

    Read more.

Client Reviews

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    Johnny Mobasher

    Martin is the most knowledgeable and industry trustworthy SEO expert that I have had the pleasure of working with, who ultimately and ‘single-handedly’ managed to remove our Google penalties inflicted by others, and got us back to the top of page one in Google. Highly Recommended.

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    Jeff Whitfield

    SALT.agency did an exceptional job in removing a Google Manual Action penalty given to one of the larger e-commerce websites belonging to our group. The penalty was removed on the first submission and they carried out this task with a high level of dedication and skill, impressing us with their passion and knowledge. I strongly recommend SALT.agency to carry out any similar briefs.

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    John C

    Thoroughly knowledgeable agency for technical SEO. We worked well together and saw excellent results

View all reviews

Recent Posts

Common eCommerce SEO FAQs

  1. Can the reputation of my business impact on whether Google trusts my website?

    Reviews and brand reputation are an important part of the customer journey. This article we discuss how to review your website’s reputation in Google search.

  2. Can you help our ecommerce business move into international markets?

    Yes, our team of technical consultants have experience in helping businesses achieve their international business goals and move into new markets.

  3. Is local SEO important to my ecommerce business?

    Local search intent is more important than ever, especially on mobile devices. In this article, we discuss how Google Possum algorithm has changed local SEO.

  4. Is migrating my ecommerce website to a JavaScript based website?

    Although Google is getting better and better at crawling and indexing JavaScript websites, there are still issues. Do your research before moving to any JS framework, as from our experience, if this isn’t configured correctly, there can be a significant impact on the organic search performance.

  5. Is the meta keywords tag still a ranking factor for ecommerce websites?

    Bing have highlighted that they do not use meta keyword tags as a ranking factor in web search.

  6. Should my ecommerce website be on https://?

    Absolutely, it helps you protect your website and your customers’ information against intruders. Even pages with non-sensitive information should be on https://. It is also a minor ranking factor in Google, and soon most modern web browsers will flag non-secure pages to users.

  7. What are the risks of moving to a new ecommerce CMS platform?

    The risks of migrating to a new ecommerce CMS platform is just like any migration. If a migration is done correctly there should be no long-term organic search traffic losses.

  8. What happens if I see sudden traffic drops for my ecommerce website?

    Although organic search traffic drops can be due to many reasons, a lot of traffic drops are usually down to algorithm refreshes or human error. Our team can help identify the issue and help fix it.

Send us a Brief

Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]