Magento 2 SEO

Speak to anyone who's used it's predecessor, despite the name Magento 2 is almost nothing like the original Magento first releasedway back in 2008.

The same can be said about optimisating a Magento 2 platform for the search engines. Magento 2 has dozens of 'SEO quirks' which if not fixed can significantly harm your websites SEO performance.

Speak to a Magento 2 Expert today!

Magento 2 is one of the leading ecommerce frameworks in the world and is used by the likes of Coca-Cola, Burger King, and Oliver Sweeney.

The platform is scalable, robust, and incredibly powerful out of the box and comes with an active community that offers a great wealth of extensions for greater functionality and improvement.

Magento 2 advantages

As you can imagine, there are many wonderful advantages for implementing the Magento 2 platform.

If you’re currently on Magento, you might like to know that Magento 2 runs 20% faster than its predecessor, which is great for both search engines and sales.

A faster checkout also means that the process of purchasing goods is also simpler in Magento 2, with far fewer steps and less information being required from the user, both of which reduce the number of abandoned carts.

As expected, the new Magento has fully adopted HTML5, which is a great upgrade from Magento, and requires JavaScript. This means that site owners have the capability to offer something new with a great amount of flexibility.

Magento 2 weaknesses

Although there are many great advantages for Magento 2 (far more than listed in the above), there are like any platform, a few disadvantages in its armoury.

The first being that themes can’t be ported, which means that you’ll need to start from the beginning, so a ground-up redesign is something to consider if you’re switching to Magento 2.

While we’re here, it’s also worth noting that not all extensions that work on Magento 1.X will function on Magento 2.

The above reasons mean that, alongside the complexity of Magento 2, great amounts of development time and costs need to be considered.

How can SALT.agency help?

The team at SALT.agency has been consulting on Magento 2 since its launch in 2015.

We’ve helped companies throughout the world plan out the initial stages of the migration, right through to long-term support and maintenance.

Call today to discuss how we can help your business succeed with Magento 2.

 

 

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    SALT.agency did an exceptional job in removing a Google Manual Action penalty given to one of the larger e-commerce websites belonging to our group. The penalty was removed on the first submission and they carried out this task with a high level of dedication and skill, impressing us with their passion and knowledge. I strongly recommend SALT.agency to carry out any similar briefs.

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