International SEO

For brands with an existing global presence the majority of international optimisation can be achieved through technical SEO excellence, combined with a finely tuned holistic marketing strategy.

Want to talk to someone about a kick-ass international campaign?

What is international SEO?

International Search Engine Optimisation (SEO) is the process of optimising a website so that search engines can identify which language and country it wishes to target.

Great international SEO doesn’t come from translations and being multilingual, but from combining a business-wide holistic marketing strategy with technical excellence.

Why choose us?

The UK search market is arguably one of the most competitive in the world, which means that in order to get results you have to be ‘on the ball’, and at the forefront of the latest SEO techniques. That’s why companies from around the world often look towards the UK for the most advanced SEO knowledge and skills.

Experienced international & multilingual SEO consultants

Our consultants have worked with companies based all around the world in all number of verticals, ranging from software-as-a-service companies in San Francisco, management consultancy firms in New York, airlines in China, luxury tour operators in Morocco, and engineering and manufacturing companies based in the United Kingdom.


We also work a lot with retail brands, operating both an online ecommerce stores and physical high street stores, assisting them in creating holistic, omni-channel marketing strategies that create an immersive brand experience and consistent user experience in both the online, and offline arenas.

We're the local international SEO Consultants

For example, we’ve recently worked with an international multi-footwear brand achieve greater organic search performance across the EMEA territories that they operate in. While they were utilizing a modern, cloud-based ecommerce platform, there were issues with structure and the incorrect URLs were ranking in the wrong countries. We worked with them on correctly implementing HREFLANG, as well as a number of other technical elements to make sure the right pages (and languages) were displaying to the right users. We then instigated bespoke, board level reporting to help internal stakeholders communicate the success of the project, with useful data to further inform the holistic digital strategy. are proud to work with the Department for International Trade, and have run sessions with them, presenting to businesses on how to expand internationally. We have also run sessions at Google Digital Garage on international SEO.

International SEO Services

Our consultants have worked with companies based all around the world, from the US, to Australia. We can offer a variety of international SEO services to improve your website’s visibility in international search engines.

Guides & Tips

  • Advanced HREFLANG: Multilingual SEO for locales and regions in a single country

    When implementing HREFLANG, and optimising your website correctly for international SEO, it’s important that you use the correct ISO country and language codes, as well as regional variants.
    View Guide
  • International SEO: what you need to know about global search engines

    Let’s say that you’ve identified the market(s) that you’re looking to expand into and have laid the technical foundations to do so. Now it’s time to really hone in and understand that market from the perspective of search engines.
    View Guide
  • The Ultimate Guide To Yandex Algorithms

    When embarking on an international SEO campaign in Russia (and some countries in the Middle East and Eastern Europe), it’s impossible to look past one of Google’s biggest competitors, Yandex. Yandex was founded in the year 1997 as Yandex Search, by CompTek.
    View Guide

Client Reviews

  • Rob Kingdom

    We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.

    This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.

  • Ali LeClerc

    Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).

  • Elenitsa Staykova

    SALT’s dedication to our projects and their technical know-how were superb.

    They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.

    They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.

View all reviews

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Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]