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International SEO

For brands with an existing global presence the majority of international optimisation can be achieved through technical SEO excellence, combined with a finely tuned holistic marketing strategy.

Want to talk to someone about a kick-ass international campaign?

What is international SEO?

International Search Engine Optimisation (SEO) is the process of optimising a website so that search engines can identify which language and country it wishes to target.

Great international SEO doesn’t come from translations and being multilingual, but from combining a business-wide holistic marketing strategy with technical excellence.

Why choose us?

The UK search market is arguably one of the most competitive in the world, which means that in order to get results you have to be ‘on the ball’, and at the forefront of the latest SEO techniques. That’s why companies from around the world often look towards the UK for the most advanced SEO knowledge and skills.

Experienced international SEO consultants

Our consultants have worked with companies based all around the world in all number of verticals, ranging from software-as-a-service companies in San Francisco, management consultancy firms in New York, airlines in China, luxury tour operators in Morocco, and engineering and manufacturing companies based in the United Kingdom.

 

We also work a lot with retail brands, operating both an online ecommerce stores and physical high street stores, assisting them in creating holistic, omni-channel marketing strategies that create an immersive brand experience and consistent user experience in both the online, and offline arenas.

We're the local international SEO Consultants

For example, we’ve recently worked with an international multi-footwear brand achieve greater organic search performance across the EMEA territories that they operate in. While they were utilizing a modern, cloud-based ecommerce platform, there were issues with structure and the incorrect URLs were ranking in the wrong countries. We worked with them on correctly implementing HREFLANG, as well as a number of other technical elements to make sure the right pages (and languages) were displaying to the right users. We then instigated bespoke, board level reporting to help internal stakeholders communicate the success of the project, with useful data to further inform the holistic digital strategy.

SALT.agency are proud to work with the Department for International Trade, and have run sessions with them, presenting to businesses on how to expand internationally. We have also run sessions at Google Digital Garage on international SEO.

Our International SEO Services

Our consultants have worked with companies based all around the world, from the US, to Australia. We can offer a variety of international SEO services to improve your website’s visibility in international search engines.

Guides & Tips

  • Advanced HREFLANG: Multilingual SEO for locales and regions in a single country

    When implementing HREFLANG, and optimising your website correctly for international SEO, it’s important that you use the correct ISO country and language codes, as well as regional variants.
    View Guide
  • International SEO: what you need to know about global search engines

    Let’s say that you’ve identified the market(s) that you’re looking to expand into and have laid the technical foundations to do so. Now it’s time to really hone in and understand that market from the perspective of search engines.
    View Guide
  • The Ultimate Guide To Yandex Algorithms

    When embarking on an international SEO campaign in Russia (and some countries in the Middle East and Eastern Europe), it’s impossible to look past one of Google’s biggest competitors, Yandex. Yandex was founded in the year 1997 as Yandex Search, by CompTek.
    View Guide

Client Reviews

  • salt-logo-header
    Johnny Mobasher

    Martin is the most knowledgeable and industry trustworthy SEO expert that I have had the pleasure of working with, who ultimately and ‘single-handedly’ managed to remove our Google penalties inflicted by others, and got us back to the top of page one in Google. Highly Recommended.

  • salt-logo-header
    Jeff Whitfield

    SALT.agency did an exceptional job in removing a Google Manual Action penalty given to one of the larger e-commerce websites belonging to our group. The penalty was removed on the first submission and they carried out this task with a high level of dedication and skill, impressing us with their passion and knowledge. I strongly recommend SALT.agency to carry out any similar briefs.

  • salt-logo-header
    John C

    Thoroughly knowledgeable agency for technical SEO. We worked well together and saw excellent results

View all reviews

Recent Posts

Common International SEO FAQs

  1. Are there different types of international websites?

    An international site can use subdirectories, subdomains or a separate international country code top-level domain.

  2. Can you help me decide on what type of international website I should use?

    We can help you decide whether to implement subdirectories, subdomains or to use a separate international country code top-level domain.

  3. Do I need a content delivery network (CDN) for global markets

    If you want to target other countries, we recommend that you’ll need to use a CDN provider to deliver content faster to your users.

  4. Do you offer content delivery network (CDN) consulting services

    Our team has extensive experience of working with multiple CDN providers and we can advise you on the right provider.

  5. Can you provide multilingual services for content?

    We can provide translation services if required.

  6. Do you look at different keywords across English speaking countries?

    Our team understands that even in English speaking countries like the UK and US, there are subtle differences in how people search, and we reflect this in our keyword research.

  7. Is local still impact in international SEO, do you take this into account?

    Our team understands that even in other countries, especially in places like the US, local intent still matters. We incorporate local SEO into our international SEO strategy.

Send us a Brief

Alternatively call us on +44 (0) 20 8050 7258 or email hello@salt.agency