For brands with an existing global presence the majority of international optimisation can be achieved through technical SEO excellence, combined with a finely tuned holistic marketing strategy by an International SEO agency.
International Search Engine Optimisation (SEO) is the process of optimising a website so that search engines can identify which language and country it wishes to target.
Great international SEO doesn’t come from translations and being multilingual, but from combining a business-wide holistic marketing strategy with technical excellence.
The UK search market is arguably one of the most competitive in the world, which means that in order to get results you have to be ‘on the ball’, and at the forefront of the latest SEO techniques. That’s why companies from around the world often look towards the UK for the most advanced SEO knowledge and skills.
Our international SEO consultants have worked with companies based all around the world in all number of verticals, ranging from software-as-a-service companies in San Francisco, management consultancy firms in New York, airlines in China, luxury tour operators in Morocco, and engineering and manufacturing companies based in the United Kingdom.
SALT is an international SEO company who work a lot with retail brands, operating both an online ecommerce stores and physical high street stores, assisting them in creating holistic, omni-channel marketing strategies that create an immersive brand experience and consistent user experience in both the online, and offline arenas.
For example, we’ve recently worked with an international multi-footwear brand achieve greater organic search performance across the EMEA territories that they operate in. While they were utilizing a modern, cloud-based ecommerce platform, there were issues with structure and the incorrect URLs were ranking in the wrong countries. We worked with them on correctly implementing HREFLANG, as well as a number of other technical elements to make sure the right pages (and languages) were displaying to the right users. We then instigated bespoke, board level reporting to help internal stakeholders communicate the success of the project, with useful data to further inform the holistic digital strategy.
SALT.agency are proud to work with the Department for International Trade, and have run sessions with them, presenting to businesses on how to expand internationally. We have also run sessions at Google Digital Garage on international SEO.
Our consultants have worked with companies based all around the world, from the US, to Australia. We can offer a variety of international SEO services to improve your website’s visibility in international search engines.
The team at SALT.agency were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!
We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!
SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.