Technical SEO

Technical Search Engine Optimisation (SEO) can help you maximise the potential reach of your website in organic search. At SALT.agency we pride ourselves on our technical expertise and helping clients achieve their goals

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What is technical SEO?

Technical  SEO is the processes of ensuring that technical on-site elements are configured to maximise the potential organic visibility in search engines.

The practice of technical SEO itself is concerned with web technology factors that directly impact on a search engine’s ability to crawl, render and index a website — which ultimately impact on a site’s ability to rank for relevant keywords in search engines.

Crawl -> Render -> Index -> Rank

Why invest in a Technical SEO company?

Unfortunately, most websites are not tested to ensure that they are search engine friendly (never mind optimised), by the people that build them. Fundamental mistakes are often made, which might seem small, but over time these mistakes compound and incapacitate a website’s performance in search engines.

Investing in effective technical SEO is making the right technical decisions overtime (whether small or large) which optimise a website and maximise its potential for search engine visibility. These decisions add up overtime add up and lead to significant increase in organic traffic and therefore conversions.

Our SEO Consultants can help with any CMS

As SEO consultants, we get to audit and optimise rather a lot of websites; ranging from eCommerce to lead generation, and from news publications to brochure websites. They're all different, but all equally have a lot in common.

No matter what technology you use, we can pretty much guarantee that we are the technical SEO agency to optimise it for search engines, helping you improve organic search performance, leads, and conversions.

Our Technical SEO Services

Our SEO agency offers a variety of technical SEO services all intended to improve the organic search visibility of your website.

Technical SEO Consultancy

Our technical SEO team can advise how to optimise your website. Whether you need advice on why there are indexability issues or just need a technical expert to help troubleshoot a problem, our team can provide the support you need.

Website SEO Audits

Our agency has years of experience in auditing websites. Our experts will review your site using our 260-point technical SEO framework to identify any technical issues which could be holding back your website.

Website Migrations

There are different types of website migrations and without proper planning or the right experts working on a project it could impact your organic search performance.

Check out our website migration service page for more information on what services we offer.

Server Log File Analysis

Server log files are a type of file that records when a search engine crawler has accessed your website. They are a wealth of information in what resources search engine crawlers frequently access and help to identify issues within a website – which could hinder search engine crawling and indexing.

Website Architecture Review

The information architecture or taxonomy of a website is crucial to being successful in organic search. A good website structure helps optimise not only for search engines but also the user experience.

At SALT.agency we can help your team optimise your website’s information architecture.

Google Penalty Removal

Penalty removal is not strictly technical SEO, but it does require a technical mindset to help websites identify and remove any manual action given by a search engine. We can also help identify if a website has been hit by an algorithm update and help uncover what is causing it.

Check out our Google penalty removal service page for more information on what further services we offer.

International SEO

Any international website needs to be optimised so that search engines can identify which country or language it should be displayed. Optimising any multilingual and multiregional ecommerce website requires careful planning and technical SEO implementation.

Check out our international SEO service page for more information on what services we offer.

Mobile SEO

It’s no secret that mobile is fast becoming the number one device for users to search for in different verticals. Configuring technical on-site elements is important to make sure your mobile site can be found in mobile search results.

Check out our mobile SEO service page for more information on what further services we offer.

Cyber Security

It’s important to make sure that your website is secure, and protects your customer’s data. Failing to do so can impact your site’s visibility in Google Search. Even worse, your website could be fined due to new rules by the General Data Protection Regulation (GDPR).

Check out our cyber security page for more information on how we can help secure your website.

Edge SEO

SEO is in a constant state of evolution, and at SALT.agency, we’re constantly pushing ourselves to be ahead of the game. Forever investing in new technology and research, we believe in edge SEO — the collaboration of different technologies to find new ways of finding success in search.

More specifically, we’re focussing on serverless technologies to bring a range of benefits and advantages to our clients and their customers.

Guides & Tips

  • International SEO: Country Targeting vs Language Targeting

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  • International SEO: what you need to know about global search engines

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  • How to take manufacturing international and export online

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Client Reviews

  • salt-logo-header
    Johnny Mobasher

    Martin is the most knowledgeable and industry trustworthy SEO expert that I have had the pleasure of working with, who ultimately and ‘single-handedly’ managed to remove our Google penalties inflicted by others, and got us back to the top of page one in Google. Highly Recommended.

  • salt-logo-header
    Johnny Mobasher

    Martin is the most knowledgeable and industry trustworthy SEO expert that I have had the pleasure of working with, who ultimately and ‘single-handedly’ managed to remove our Google penalties inflicted by others, and got us back to the top of page one in Google. Highly Recommended.

  • salt-logo-header
    Jeff Whitfield

    SALT.agency did an exceptional job in removing a Google Manual Action penalty given to one of the larger e-commerce websites belonging to our group. The penalty was removed on the first submission and they carried out this task with a high level of dedication and skill, impressing us with their passion and knowledge. I strongly recommend SALT.agency to carry out any similar briefs.

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Common Technical SEO FAQs

  1. Do you recommend the use of the meta keywords tag?

    No, both Google and Bing have highlighted that they do not use meta keyword tags as a ranking factor in web search.

  2. Do you think that moving to a purely JavaScript based website is a good idea?

    Although Google is getting better at crawling and indexing JavaScript websites, there are still issues. Do your research before moving to a Single Page Application framework, or get in touch.

  3. Is it important for my ecommerce website to be secure?

    Even though your website is on https://, it might not necessarily be secure. Intruders can still try to hack your website, which can impact on your SEO performance. Our Technical Director discusses how you can check if your website is secure.

  4. Should my ecommerce website be on https://?

    Absolutely, it helps you protect your website and your customers’ information against intruders. Even pages with non-sensitive information should be on https://. It is also a minor ranking factor in Google, and soon most modern web browsers will flag non-secure pages to users.

  5. What SEO tools do you use to audit your website?

    We use some of the leading SEO tools to analyse websites including: Sitebulb, Screaming Frog, URL Profiler, Lightbulb and Chrome Developer Tools. We also use several in-house SEO tools.

  6. Which is the best Content Management System for SEO?

    The truth is it depends on your business objectives. Our team has worked with a variety of platforms throughout the years and no CMS is perfect. All require work to make them technically excellent.

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Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]