Technical SEO is the process of ensuring that a website has undertaken on-page optimisation that maximises its potential visibility in search engines.
Unfortunately, most websites are not tested to ensure that they are search engine friendly (never mind optimised) by the people that build them. Fundamental mistakes are often made, which can incapacitate a website’s performance in search engines.
Effective technical SEO can optimise a website to maximise its potential for search engine visibility, leading to a significant gain in increased traffic and therefore conversions.
As SEO consultants we get to audit rather a lot of websites; from eCommerce, to lead generation, to brochure sites, and they’re all different. You could be on a platform such as Magento, WordPress, Salesforce/Demandware or have a custom build.
No matter what technology you use, we can pretty much guarantee that we are the technical agency to optimise it for search engines, therefore increasing your traffic and conversions.