How technical SEO impacts your business
Google’s ability to understand and access your website is integral to successful SEO. If search engines can’t easily locate or access your online content, you don’t stand much of a chance of growing your organic marketing channel. This means that if you want to perform better in search, you need to make sure your technical SEO is on point.
Google’s process of ranking a website can be broken down into four stages:
Getting each of these four stages right is pivotal to online success, especially in competitive markets. While having great content is the cornerstone of SEO, if Google can’t crawl, render or index your content, it will be nearly impossible to rank.
Technical SEO issues are incredibly common. From slow-loading webpages to mass index dropoff – we’ve seen it all. Working with a technical SEO agency like SALT can help you further understand how your technical SEO is impacting your business and what you can do to address it.