Oracle Commerce SEO Agency & Consultancy Services

Few complaints can be made about Oracle ATG Commerce, but it isn't perfect. See how our Oracle SEO services support ATG platforms.
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The ATG platform is a multi-layered eCommerce framework for building and supporting websites, specifically within the eCommerce sector. The platform runs on one of three application servers: Oracle WebLogic, JBoss, or IBM WebSphere.

Oracle ATG Commerce strengths

Oracle ATG Commerce SEO AdviceOne of the many benefits of the ATG platform is that it is highly flexible, giving site owners the opportunity for scalability on a huge level. Offering an excellent level of both navigation and catalogue presentation, the platform is celebrated for its highly personalised presentation – something that it can offer each and every customer.

Its powerful marketing capabilities, such as its robust promotion engine, alongside coupon and gift card capabilities, make it one of the most flexible platforms on the market.

Another bonus is that the platform puts a lot of effort into enabling site owners to analyse and segment their customer base, which has proven invaluable for many.

Oracle ATG Commerce weaknesses

Unlike other platforms, there aren’t many common complaints around ATG. However, the most common ones seem to be within its implementation, deemed to be both time-consuming and challenging.

What’s more, Oracle is known for being challenging from an SEO perspective, and the reliance on out-of-the-box solutions could end up harming SEO performances. Unfortunately, these issues are not easily fixed and could actually take months to resolve.

The platform is regarded by many as being extremely expensive when it comes down to licence, integration and hosting.

What it supports and integrates

For those with an existing online presence, pre-made stores are available to avoid people having to develop it from scratch, so quick integration is possible for those customising with an existing shop.

What’s more, Oracle has its powerful Partner Network, although it can take some time for stores to find the correct ATG Partner.

Why work with an Oracle SEO consultancy?

Our specialised commerce consultancy services offer impactful tailored solutions for sites developed on the Oracle ATG platform. Our expertise in Oracle's sophisticated environment is peerless, and our SEO strategies are applied and intricately tailored to meet the specific requirements of Oracle websites.

SALT’s bespoke Oracle Commerce SEO services encompass detailed optimisations of your site's crawling and indexing, content, and structure, ensuring we prioritise search engine requirements and user experiences.

This multifaceted approach enhances visibility and engagement in a competitive digital marketplace, elevating your site's organic performance to ensure a seamless and long-lasting online presence within search engines.

How our Oracle consultancy supports ATG platforms

SALT has consulted on Oracle ATG Commerce SEO among many eCommerce platforms for decades. Our plethora of bespoke services, from growth strategy planning and performance analysis and reporting to content marketing and data-led content PR, ensures a dynamic approach to organic search success.

We tailor our SEO campaigns around clients' unique requirements and goals, ensuring the delivery of quantitative and qualitative value. Get in touch to discuss how we can tailor a unique Oracle SEO campaign to elevate your website.

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Client Reviews

  • Jake

    The team at were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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