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SEO Strategy

SEO strategy should be at the heart of all the decisions you make when it comes to planning and executing any SEO activities.

From technical audits to content optimisation audits, and from voice search optimisation to site migrations, your SEO strategy should dictate the type of activity you engage with and, more importantly, how you will utilise the findings of these audits to add maximum value.

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The Importance of Growth Orientated Strategies

The search landscape you currently operate in is forever and frequently changing.

This change stems from things you can control, such as the technical and optimisation aspects of your site, and also from things that are out of your control, such as search engine updates and competitor activity.

Due to these constantly evolving and adapting variables, continual analysis, adjustment and adaptation are required in the quest for sustained growth through the implementation of a long-term SEO strategy.

What is an SEO strategy?

An SEO strategy is the planning of what you want to achieve through your organic search channel on a KPI-led basis — also, the planning of what SEO activities will be required to achieve these KPIs.

It is fundamentally the process of ensuring that all SEO activities that are undertaken have a set purpose and that the findings from these activities can be applied in achieving your KPIs.

  • Plan
  • Action
  • Review
  • Revisit

Why Invest in an SEO Strategy?

Many individuals involved in the daily ownership of digital channels are often surprised at the differences between the offline and online markets.

When analysing your online vs offline competitor marketplace, you may be surprised at the variation in who you are competing with. Through the analysis and implementation of SEO strategy we are able to adjust our existing strategy and ensure we are as digitally competitive as we are offline.

Investing in SEO strategy element also allows us to fully utilise the full benefit of instilling technical excellence through the review and implementation of a technical SEO audit. As we drive performance through the implementation of being technically compliant an SEO strategy allows us to streamline this with diving the correct relevancy signals hence further growing potential performance impact thus ROI.

When looking at ROI, a long-term focus is vital as this allows for continual performance growth in-line with the growth of a site’s overall relevancy signals — ensuring a site is being rewarded in the correct areas.

Enterprise Level Organic Growth Strategies

Organic Growth Frameworks
Organic Growth Frameworks

The growth framework focuses on understanding a site’s commercial structure, where full transparency of both strengths and weaknesses are attained at a granular level. This allows all data-led analysis and decisions to be based upon driving measurable commercial value rather than simply adding more numbers to your sessions count in Google Analytics. We have developed […]

Organic Growth Frameworks
Performance Analysis & Reporting
Performance Analysis & Reporting

Due to this, we have developed our internal and external performance reporting to be both efficient and easily digestible, with our aim being to convey the impact of our activity at any level within your business. Our internal reporting is utilised, not simply to make data-led decisions, but also to give insight into what planning […]

Performance Analysis & Reporting
Defining Organic Campaigns
Defining Organic Campaigns

With years of experience in driving both technical excellence and campaign growth we understand that every website is unique in its required SEO activity focus. From this understanding, we have been able to identify the key components that make up each successful element of an organic campaign. We have combined these learnings into strategy-based growth […]

Defining Organic Campaigns

Client Reviews

  • Rob Kingdom
    Senior SEO Manager, Travel Supermarket

    We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.

    This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.

  • Ali LeClerc
    Director of Marketing, Alluxio

    Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).

  • Elenitsa Staykova
    Head of Growth, Cloudflare

    SALT’s dedication to our projects and their technical know-how were superb.

    They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.

    They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.

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