SEO for franchises improves search engine visibility for franchise websites, which promote brands and offer localized pages for multiple brand locations. Strategies include keyword research for the local area, creating localized landing pages and removing any potential duplicate content. Franchise SEOs need to consider the different approaches to offering consumers local page quality and familiarise […]
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Sleep is essential for newborn babies, and the first year of life is filled with a great number of milestones. Sleeping throughout the night on a regular basis is a milestone many parents will look forward to the most. Sleep patterns change throughout the first year of a baby’s life, and the number of hours […]
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As of 2021, the UK’s skincare market is worth £3.1 billion and is growing year on year and only seems to be getting bigger as the industry grows. The market is vast and varied, catering to every skin type, condition, budget, and age. Everyone’s skincare routine is different, choosing products that work best for them. […]
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If you want to increase leads for your B2G services or target B2B and want to earn government contracts, you’ll need to apply B2G SEO. It’s essential for successful organic performance for those within the government contractor’s industry. In this B2G SEO guide, we’ll discuss some valuable advice and ideas and ways those in the […]
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2022 was a big year for the tourism and travel industry, especially after two years of reduced travel due to the pandemic. According to the Economist Intelligence Unit (EIU), worldwide travel grew by 60% in 2022. What is tourism SEO and why is it important? Travel and tourism SEO is the process of bettering a […]
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What is SaaS SEO? SaaS SEO involves raising a software as a service (SaaS) website’s technical quality, organic traffic, and organic revenue. The objective is to enhance organic rankings and improve organic goal conversations. While SEO can play a significant role in any business’ brand and non-brand exposure, enterprise SaaS companies should understand the value […]
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Integrating an effective SEO strategy into a normal sized website is challenging enough. But when you multiply the number of pages and links that an enterprise level site may have, you also risk multiplying the impact of any issues you may face. This is before you even consider factors external to SEO, such as the […]
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When it comes to SEO for banks and financial services, it’s all about trust. Users are putting their money in your hands, so it’s vital you build a high level of confidence and reassurance with your audience by providing a site that delivers exactly what the user requires from your services. Trust is also a […]
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Accessibility in SEO has become a very trendy topic of late. While it’s thrilling to see this, we’re unfortunately noticing a lot of talk about accessibility and not many implementations. This is frustrating to see, as many of the best practices in creating an accessible site will also help your SEO efforts. It really […]
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Faceted navigation allows users to navigate a website and find specific product subcategories on an eCommerce website. Faceted navigation, also called a “filter”, improves user experience and the customer journey. This is because users can easily access the expected product within one to two clicks. Below is an example of faceted navigation: Each box represents […]
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Optimising a website’s product or services range can involve implementing a variety of activities for a successful campaign. Add to this any limited resources and time restrictions and the overall strategy could become a significant challenge. Understanding seasonal trends of your product range can help prioritise your SEO efforts from the start, leading to timely […]
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For many years, companies believed black hat techniques and high volumes of content that can be viewed as spammy and low quality was the best approach for improving organic search performance. However, Google and other search engines have now evolved to such an extent that they now understand the impact they have on individuals and […]
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