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Author: Dan Taylor

  • New York Technical SEO Meetup: discussion takeaways

    In November 2019 we hosted a technical SEO meetup in New York, featuring a formidable panel of SEO experts including: Rachel Costello, DeepCrawl Mike King, iPull Rank Lily Ray, Path Interactive Romain Damery, Path Interactive Hamlet Batista, Rank Sense John Morabito, Stella Rising Moderated by SALT’s Dan Taylor, the following is a round-up of the […]

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  • SEO Questions: How many pages should my website have?

    Today, I am starting a series on the SALT.agency blog entitled ‘SEO Questions’. This new series aims to provide answers to some of the most common SEO-related questions we hear. The straightforward answer to today’s question is that a website should have as many pages as necessary to be comprehensive and authoritative on a topic. […]

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  • Managing successful website migrations

    Website migrations are a naturally occurring and common event on the internet as companies upgrade (or change) their platforms, rebrand, or merge with others. This is why it’s important to have a defined, phased approach to website migrations, and using past experience (and learnings) to continuously improve and refine processes. Collectively at SALT.agency, we’ve handled […]

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  • Do 404 pages negatively affect SEO performance

    Confusingly, 404 pages are treated with varying levels of importance across the SEO industry. Some reports and audits categorise them with high levels of severity, and others state that they should be fixed as soon as possible. However, 404s are a very natural part of the internet and can be very useful. TL;DR Do 404s […]

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  • Preparing your eCommerce site for the January sales

    When entering such a busy time, your website must perform to the best of its ability to cope with the additional user demand. As well as being optimised to provide the best user experiences, the site needs to be as competitive as possible against Google Shopping and major marketplaces such as Amazon and eBay. While […]

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  • Robots.txt guide for SEOs

    The robots.txt file is commonplace in any standard technical SEO audit, and the robots.txt standard gives webmasters the ability to control which robots (user-agents) are able to crawl their websites, either in part or entirely. It’s a plain .txt file, which is most commonly found through the /robots.txt URI extension; e.g. salt.agency/robots.txt A robots.txt file […]

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  • SALT.agency to host technical SEO meetup in New York City

    We’re pleased to announce that SALT.agency will be hosting a New York Technical SEO Meetup on 8 November in Manhattan. The event will host a light panel discussion and open SEO forum, discussing current trends, the future of technical SEO, and the role of the SEO professional in the modern marketing ecosystem. Panellists to be […]

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  • JAMstack, Edge Workers & Worker Sites: New Challenges & Opportunities in SEO

    2019 has seen the advent of a number of new challenges for SEO professionals, ranging from Google’s ever-changing efforts to “deliver better results for users”, to serverless technologies creating new opportunities for SEO implementations. JAMstack is also becoming more popular as organisations are looking to deconstruct their monolithic architectures, and become more agile in how […]

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