Google publishes a revised search quality rating guidelines

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After removing the PDF from public download, Google have now published a revised version of the 164 page guidelines designed to help their team of search quality raters evaluate online content. The recent amendments have reflected changes in the real world and online user behaviour, such as addressing the issue of fake news, biased content, and …

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How HTTPS works (& does it affect SEO?)

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For a number of years Google has strongly advocated moving sites to HTTPS as a form of basic security, and with Chrome 70 rolling out later this year (which will mark HTTP sites as not secure), the search engine is forcing the hands of Webmasters even further. HTTPS doesn’t necessarily mean that you have a secure website however, …

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The mobile-first index is finally here

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The mobile-first index is without doubt one of the greatest shifts in Google in recent history, and probably one of the largest we’re likely to see for some time. Technically this isn’t a separate to the incumbent index, but is a fundamental shift in how content and URLs are crawled, weighted, and ranked. Today we’re …

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Advanced HREFLANG: Multilingual SEO for locales and regions in a single country

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Often, when people talk about international SEO, they focus on expanding into new markets, countries and languages to increase their market share. However, there can also be great gains in optimising for another language within your own country. Even then, it’s not always so straight forward, as there are regional differences and dialects to take …

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What tech SEO means to travel in 2018

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In 2017 the global travel and tourism industry grew at an exponential rate, with consumer (business and leisure) travel spending contributing US$2.3-trillion and 109 million jobs to the global economy. Despite this, the industry has faced a great number of changes in recent years, and has had to adapt accordingly. Consumer behaviour has also changed …

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