Data encryption, the anti-fad of 2017

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We’re only half way through 2017 and we’ve witnessed a number of trends and fads, from fidget spinners, the dab, and the increasing rise of household voice activated devices such as Google Home, Echo, and the in-development Vega. This has led to a lot of marketing agencies jumping onto the bandwagon that is artificial intelligence, …

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Judging a website’s reputation: Google search quality perspective

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Typically when people write about the Google Search Quality Evaluator guidelines, they focus on the content aspects of the document. The guidelines are however an invaluable source of information for a number of things, including how reviews and your overall online presence can impact how Google trusts your website (from a guidelines perspective at least). …

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Why information architecture is important to SEO

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A common aim between Information Architecture (IA) and Search Engine Optimisation (SEO) is discovery. Can users find and discover the content you have produced to meet their needs, whether they’re on a search engine results page, or navigating around your website? Previously there was a clear distinction between those wanting to provide good user experiences …

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You Can Now Register Emoji Domains 😱 😍

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Last year I wrote a piece for Social Media London, looking at how the English language has developed over the past 100 (or so) years and how Emojis are now beginning to influence our communications. This was brought on by the joy emoji (😂 ) being named as the Oxford English Dictionary 2015 Word of …

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How artificial intelligence is changing organic search

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Artificial intelligence isn’t a new concept, spam filters have been using it for years (in the form of ANI – Artificial Narrow Intelligence) to protect our inboxes and it has been used in films since the 1920s to captivate and astound audiences. This is what Google’s RankBrain is, a form of artificial intelligence. While the …

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No Penguin recovery? Maybe links weren’t the issue…

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In recent weeks, the much anticipated Penguin 4.0 update has stolen the industry spotlight, and perhaps rightly so, given the impact we’ve seen with the new real time algorithm. But what if your site hasn’t recovered in this new post-Penguin world? Links are only a piece in the SEO jigsaw and while the importance of the …

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Mobile only index & AMP, a mobile friendly site is now a must

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TL;DR: Google will be introducing a mobile only index in the next few months There will not be two separate indexes, Google will crawl mobile pages ahead of desktop pages Google is rewarding websites that implement AMP with high rankings AMP implementations may result in the loss of Google Analytics data You don’t need a …

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