You Can Now Register Emoji Domains 😱 😍

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Last year I wrote a piece for Social Media London, looking at how the English language has developed over the past 100 (or so) years and how Emojis are now beginning to influence our communications. This was brought on by the joy emoji (😂 ) being named as the Oxford English Dictionary 2015 Word of …

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How artificial intelligence is changing organic search

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Artificial intelligence isn’t a new concept, spam filters have been using it for years (in the form of ANI – Artificial Narrow Intelligence) to protect our inboxes and it has been used in films since the 1920s to captivate and astound audiences. This is what Google’s RankBrain is, a form of artificial intelligence. While the …

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No Penguin recovery? Maybe links weren’t the issue…

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In recent weeks, the much anticipated Penguin 4.0 update has stolen the industry spotlight, and perhaps rightly so, given the impact we’ve seen with the new real time algorithm. But what if your site hasn’t recovered in this new post-Penguin world? Links are only a piece in the SEO jigsaw and while the importance of the …

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Mobile only index & AMP, a mobile friendly site is now a must

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TL;DR: Google will be introducing a mobile only index in the next few months There will not be two separate indexes, Google will crawl mobile pages ahead of desktop pages Google is rewarding websites that implement AMP with high rankings AMP implementations may result in the loss of Google Analytics data You don’t need a …

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How the Google Possum update will change local SEO

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TL;DR: Google has shaken up how local search works, meaning that businesses that aren’t geographically in the city centres now have more of a chance of appearing in the Map Pack than they did previously. The search engine has also placed greater importance on a user’s physical location, and businesses that share the same address are now …

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Why An Accurate Google My Business Listing Is Vital

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Regardless of your industry or purpose of your website, whether you’re targeting a local, national or international audience, having an accurate and verified Google My Business listing is important. Your Google My Business profile can affect a number of things, such as how you appear on Google Maps (and Google Maps Directions feature), Google+, and …

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