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Author: Dan Taylor

  • How to choose the right technical SEO agency

    Hiring an SEO agency can help turbocharge your online marketing, and partnering with the right technical SEO agency can deliver even better results. They should be able to address technical aspects like server performance and website code optimization, while also running organic SEO and paid search campaigns to promote your content, products, and services. SEO […]

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  • SEO Issues On Next.js Websites (50 Site Study)

    Next.js is a popular component of modern headless architectures, with many companies choosing to build on the front end in Next.js and then connecting to a CMS such as WordPress for backend content management. Like all platforms, these builds can have technical SEO issues, and this isn’t lost on Next themselves, who have built a […]

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  • New Approaches To Interaction Latency

    Over the past two years, the lines between technical SEO as a pure process and wider marketing practices and functions have become increasingly blurred. Core Web Vitals is one of the more prominent, with obvious considerations nesting in the intersection between technical SEO (page speed) and user experience. You can read more about Core Web […]

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  • How to manage third-party script performance

    Third-party scripts include scripts hosted on third-party domains as well as those bundled in app packages. Examples of the former include analytics scripts, advertising tags, and Facebook and Twitter buttons, while examples of the latter include Google Analytics, other performance tracking libraries, and tag management scripts. These scripts are often referred to as “third-party” to […]

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  • How to use Unavailable_After tags to increase crawl efficiency

    Working with large websites (1 million+ pages), or websites with high levels of time-sensitive content can sometimes be tricky when it comes to ensuring new content is crawled (and processed) so that users can discover it as quickly as possible. This is where the unavailable_after meta robots tag can come in handy. Unavailable_after tags provide […]

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  • Improving performance and speed in Lightning Experience

    Salesforce Lightning Experience (LEX) has developed somewhat of a bad reputation in the community for poor page speed load times and general load efficiency. It’s true, in a direct comparison to Classic, Lightning Experience is more cumbersome and adds unwanted milliseconds to load times. Lightning Experience itself can bring a number of benefits to storefronts, […]

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  • Creating Better Ecommerce Category Pages

    On the majority of ecommerce websites, category pages (or PLPs) are a practical means to an end and a relatively uneventful stop on the user journey to the product pages themselves. A number of ecommerce websites do however recognise that they hold some value, and have copy written for them, oftentimes relegated to the bottom […]

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  • Google’s advice for SEO in 2021

    Towards the end of 2020, Google’s John Mueller spoke virtually at SMX and reaffirmed many existing thoughts about what the future of search holds. The presentation can be viewed from the agenda links and registering. In summary, John’s presentation covered several areas of both how Google’s Search product will be developing, and how they’re working […]

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  • Producing redirects for your .htaccess file

    If you’re running Apache, you have a .htaccess file. The .htaccess file, if maintained correctly, can be a considerable asset for any technical SEO, given that it can do many things ranging from improving TTFB, handling redirects, and setting page canonicals for non-HTML documents. When handling redirects, a lot of enterprise and older businesses that […]

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