The mobile-first index is without doubt one of the greatest shifts in Google in recent history, and probably one of the largest we’re likely to see for some time. Technically this isn’t a separate to the incumbent index, but is a fundamental shift in how content and URLs are crawled, weighted, and ranked. Today we’re […]
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Often, when people talk about international SEO, they focus on expanding into new markets, countries and languages to increase their market share. However, there can also be great gains in optimising for another language within your own country. Even then, it’s not always so straight forward, as there are regional differences and dialects to take […]
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In the early days of the internet, websites were just a collection of File Transfer Protocol (FTP) websites that users could use to upload an download HTML files. In order to find a specific file, users had to navigate through each one, like finding a book in a library. Shortcuts did exist, and some frequent […]
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In 2017 the global travel and tourism industry grew at an exponential rate, with consumer (business and leisure) travel spending contributing US$2.3-trillion and 109 million jobs to the global economy. Despite this, the industry has faced a great number of changes in recent years, and has had to adapt accordingly. Consumer behaviour has also changed […]
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SEO is tied to user experience and out of stock, or no longer stocked products can have a negative impact on the domain as a whole. There are some methods that can be implemented that satisfy SEO but lead to a poor user experience, and likewise, methods that can be good for user experience but […]
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In Russia there is an ongoing battle for the mobile internet, with roughly 46% of daily Russian internet usage occurring from smartphones. To put this into context, Russian web usage equates for approximately 3% of the global total, so that’s roughly 1.5% of the world’s internet enabled population online, on smartphones, every day. Today Yandex […]
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Over the past six months, businesses across the UK have found themselves experiencing great surges in manufacturing and exports. The British Chambers of Commerce’s most recent quarterly survey has shown that 24 per cent of manufacturers said that their domestic sales were rising, and were at their strongest level since 2015. What’s more, export sales […]
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When embarking on an international SEO campaign in Russia (and some countries in the Middle East and Eastern Europe), it’s impossible to look past one of Google’s biggest competitors, Yandex. Yandex was founded in the year 1997 as Yandex Search, by CompTek. Although its market share outside of Russia is small on the world stage (around 1.5% […]
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We’re only half way through 2017 and we’ve witnessed a number of trends and fads, from fidget spinners, the dab, and the increasing rise of household voice activated devices such as Google Home, Echo, and the in-development Vega. This has led to a lot of marketing agencies jumping onto the bandwagon that is artificial intelligence, […]
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Typically when people write about the Google Search Quality Evaluator guidelines, they focus on the content aspects of the document. The guidelines are however an invaluable source of information for a number of things, including how reviews and your overall online presence can impact how Google trusts your website (from a guidelines perspective at least). […]
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A common aim between Information Architecture (IA) and Search Engine Optimisation (SEO) is discovery. Can users find and discover the content you have produced to meet their needs, whether they’re on a search engine results page, or navigating around your website? Previously there was a clear distinction between those wanting to provide good user experiences […]
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Last year I wrote a piece for Social Media London, looking at how the English language has developed over the past 100 (or so) years and how Emojis are now beginning to influence our communications. This was brought on by the joy emoji (😂 ) being named as the Oxford English Dictionary 2015 Word of […]
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