Take a look through some of our latest Google articles. Whether you’re searching for advice, or the latest news and updates, our team are dedicated to keeping up with the latest news relating to both SEO and Google.
Crawl frequency refers to how often a website is visited by a web crawler like Googlebot. Its purpose is to visit websites, crawl them for new and updated information, and add it to Google’s database, known as the index. Nobody knows how much information is out there since search engine bots crawl and index only […]
Read more
Sites taking advantage of Google Merchant Center (GMC) to promote products have recently noticed odd changes concerning the srsltid parameter appearing in reporting data. These changes have been noticed when comparing Google Analytics 4 (GA4) session data with Google Search Console (GSC) click data. Subsequently, traffic has been incorrectly attributed in analytics, leading to misleading […]
Read more
Web Vitals are metrics created by Google to measure page performance in a standardised way. Google analyses real user data from the Chrome User Experience Report (CrUX) and compares the real experience of these users to see where they fall within the Web Vitals metrics. The Core Web Vitals are then used by Google as […]
Read more
At the end of August 2019, patent 10,394,684, submitted by Google, was granted. The patent explains the ways Google determines user habits based on learnings about their past activity and the frequency of these activities. This method and its findings could be used and incorporated in search, for example, to suggest queries. What user data […]
Read more
Regardless of your industry or the size of your business, having a complete and accurate Google Business Profile is essential. Over the last decade, Google Business Profiles (originally launched as Google My Business) have evolved significantly. They’ve transformed from simple directory listings into critical trust signals that power Google Search, Google Maps, voice search, AI […]
Read more