From its beginnings as a tool to enhance static webpages built from HTML and CSS, JavaScript has become a core building block of the web. JavaScript enables us to build engaging and responsive webpages and to deliver interactive experiences through a website — from editing documents to playing games and buying anything from groceries to […]
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This article assumes a base level of knowledge about Core Web Vitals and how to audit them. To revisit this topic, please check out the first article in this series: What are Core Web Vitals? We previously highlighted that LCP stands for “Largest Contentful Paint” and delved into ways one might begin auditing for issues. […]
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Web Vitals are metrics created by Google to measure page performance in a standardised way. Google analyses real user data from the Chrome User Experience Report (CrUX) and compares the real experience of these users to see where they fall within the Web Vitals metrics. The Core Web Vitals are then used by Google as […]
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As of March 14th, Hermes has migrated their www.myhermes.co.uk domain to https://www.evri.com/ due to a major rebrand. Migrations can always be a tense time for sites, since the risk of damage can range from minimal to catastrophic, depending on the type of migration in play. With the Hermes to Evri migration being both a brand […]
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If your server logs have always seemed like a bottomless silo of indecipherable data that just gets bigger and bigger, you could be missing out on crucial technical SEO value. This guide will help you to understand the value of log file analysis for SEO and how to use it to identify opportunities for web […]
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