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SEO Migration Services that Safeguard your Organic Performance

A website migration is a pivotal moment for your brand. With the right SEO migration expertise, you can protect your organic visibility, maintain search equity, and launch with confidence. The SALT team guides you through every stage of the process to ensure a smooth transition and sustained performance.

73% of migrations don't recover traffic within 90 days. Don't be one of them.
Let SALT handle your SEO migration

Why SEO expertise is critical in website migrations

Website migrations involve many moving parts that influence how search engines understand and value your site. Even small changes to URLs, internal links, redirects, or content structure can cause real visibility loss if handled without the right expertise.

Based on our own research analysing over 1,000 domain migrations, only 27% recover SEO traffic within 90 days, and a meaningful share take considerably longer than that.

Our SEO migration specialists protect your existing authority through careful planning, structured mapping, and precise technical implementation. With expert guidance, your new website launches with continuity and stability, and the best chance of lifting organic performance rather than harming it, while also preserving how your content is found and cited by AI search tools that draw on the same underlying index.

Why choose our SEO migration agency?

Choosing the right partner can be the difference between a seamless transition and a costly, drawn-out decline in organic traffic. SALT.agency combines strategic insight, technical capability, and hands-on collaboration with your internal teams.

We work directly with marketers, developers, and project leads to build a clear migration pathway aligned with your business goals. Every decision is backed by data, including our own migration research, and established best practice, giving your project a strong foundation for long-term organic growth.

You get peace of mind knowing your migration is handled by specialists who understand both the technical complexity of search and the practical realities of large-scale website projects.

Our website migration SEO services

SALT's SEO migration services give you complete support across planning, execution, and post-launch stages. We adapt to your platform, timelines, and technical setup, while staying focused on protecting your organic performance throughout. Whether you're refreshing your brand, consolidating digital assets, upgrading technology, or moving to a more scalable platform, we deliver a structured approach designed to reduce risk and improve outcomes.

Domain migrations

We manage domain changes with a structured redirect plan, careful tracking of authority signals, and detailed testing, so search engines understand the new domain quickly and users experience a smooth, uninterrupted journey.

Platform migrations

We oversee CMS transitions by reviewing technical risks, aligning your new platform with SEO best practice, and ensuring content, templates, and core site elements migrate cleanly for a stable, high-performing launch.

URL structure migrations

We design clear URL architecture and precise mapping files that pass authority, reduce crawl waste, and support intuitive navigation, so your new structure improves both user experience and organic performance.

SEO migration planning and audit

We deliver a full audit of your current site, flag risks early, and define a step-by-step migration plan. Every key dependency is addressed, so your move is controlled, predictable, and positioned to retain visibility and traffic.

Technical SEO for migrations

We optimise every technical SEO element, redirects, site speed, crawl paths, metadata, and indexation rules, so search engines understand your new setup quickly and reward it with stable performance. Any URL structure change also requires new XML sitemaps, and our holistic approach helps maintain rankings and traffic flow through these essential adjustments.

Post-migration monitoring and support

We closely monitor rankings, traffic, crawl data, and site health after launch, resolving emerging issues quickly and guiding improvements so your visibility stabilises and continues to grow over time.

Guides & Tips

Client Reviews

  • Onyx Ahmad
    VP of Business Development, International Filter Products Inc.

    We have been extremely impressed with SALT’s work, professionalism, and data-driven approach. What stands out the most is not just the reporting itself, but the depth of insight behind the data and how clearly it is translated into actionable business understanding.

    Their reports provide far more than numbers — they deliver meaningful analysis of traffic sources, organic growth, branded vs. non-branded performance, conversion behavior, user devices, landing page performance, and search trends. The level of visibility they provide gives us confidence in our digital strategy and helps us better understand how our customers are finding and interacting with our business.

    We especially appreciate SALT’s strong use of analytics, trend analysis, and performance benchmarking. Seeing clear growth in organic performance, user behavior patterns, and conversion insights has reinforced the value of a truly data-driven marketing strategy.

    SALT has demonstrated a strong command of SEO analytics, transparent communication, and an impressive ability to turn complex data into understandable, strategic insight. We highly value their partnership and would confidently recommend their team to organizations looking for a sophisticated, insight-focused digital marketing agency.

  • Luke Giles
    Digital Content & SEO Manager, Jewson

    Since partnering with SALT during the launch of our e-commerce platform, they’ve been a valuable partner to Jewson and STARK UK, helping us lay a strong technical SEO foundation that continues to support the business today. 

    They have consistently brought a high level of strategic SEO expertise to the table, helping us adapt to changing market conditions while staying focused on the areas that matter commercially.

    Their understanding of the realities of our business has meant recommendations have remained practical, while the work delivered has helped us maintain visibility, strengthen key categories, and drive measurable improvements in organic performance. 

  • Anastasia Pavlova
    SEO Specialist, JetBrains

    Working with SALT helped us approach SEO in a much more strategic and data-driven way. From identifying high-impact keyword opportunities to shaping content that performs well in traditional and AI search, their team consistently brought both strong SEO expertise and a deep understanding of developer audiences.

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