SEO Website Migrations

Don't lose your existing website traffic, sales and revenue from organic search due to a poor website migration. We’ve been technical SEO consultants for years, and prevention is better than the cure.

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What do technical SEO website migrations cover?

This differs from project to project, but overall, they include ensuring every reasonable step is taken to eliminate the risk of losing traffic from organic search:

A technical SEO specification for the new website at the planning stage (recommended)
Technical SEO audit of the new website
Organic keyword ranking checks before and after migration
Google Search Console & Bing Webmaster Tools configuration
Project management
URL structure analysis and management (if necessary)

A new website should, in the vast majority of cases, mean an uplift in organic search traffic, if done to SEO best practice, taking advantage of new technology, combined with better design, and user experience (UX).

It is also a good idea that the SEO migration is carried out by an independent stakeholder in the development.

Our experience over the years suggests design & development agencies simply don’t have the necessary specialist knowledge, skills, or time to complete a risk-free SEO migration and at least maintain, if not grow, your organic traffic.

Our Website Migration Services

At SALT.agency we understand there are many situations which require the involvement of technical SEO specialists. Our team can help migrate a website to mitigate the long-term impact on your businesses organic visibility or traffic.

https:// Protocol Migrations

With cyber security becoming more important than ever to protect user data, many website owners understand the need to move to HTTPS. However, many do not follow best practice, which can impact on the immediate, and long-term health of their organic visibility in search engines.

Domain Migrations

A company or organisation might have a plethora of reasons for changing its domain name. Whatever the reason our experts can make sure you follow technical best practices so in the long term organic visibility and traffic are not impacted.

Platform Migrations

It is common for businesses to migrate to new content management system platforms. We can help your team identify any risks involved with the migration and help them follow technical best practice to make sure that in the long term, organic visibility and traffic are not impacted.

Server & Hosting Migrations

Web technology is constantly evolving and nearly all website owners must migrate or move to a new hosting solution from time to time. Our team can help your business follow technical best practice to make sure that in the long term, organic visibility and traffic are not impacted.

Mobile Site Migrations

Optimising for mobile search is becoming more important than ever. If your business needs to migrate from separate mobile URLs to a responsive design, our team can help you follow technical best practice to mitigate the impact on the search visibility of your website in mobile search.

URL Structure Migrations

As the case with most websites, internal URL structure changes are inevitable. Whether it is to optimise the entire website or a certain area it is important to make sure technical best practice is followed. At SALT.agency, we can help mitigate the risk of any URL structure changes.

Guides & Tips

Preventing migrations from flying south

Read More
How to deal with huge amounts of redirects in a SEO migration

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New domains vs penalty removal

Read More

Client Reviews

Rob Kingdom

Senior SEO Manager, Travel Supermarket

We’re entering into our 3^rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.

This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.
Ali LeClerc

Director of Marketing, Alluxio

Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).
Elenitsa Staykova

Head of Growth, Cloudflare

SALT’s dedication to our projects and their technical know-how were superb.

They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.

They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.

View all reviews

SEO Website Migrations

What do technical SEO website migrations cover?

Our Website Migration Services

Guides & Tips

Preventing migrations from flying south

How to deal with huge amounts of redirects in a SEO migration

New domains vs penalty removal

Client Reviews

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