Judging a website’s reputation: Google search quality perspective

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Typically when people write about the Google Search Quality Evaluator guidelines, they focus on the content aspects of the document. The guidelines are however an invaluable source of information for a number of things, including how reviews and your overall online presence can impact how Google trusts your website (from a guidelines perspective at least). …

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How to deal with huge amounts of redirects in a SEO migration

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Tools used in this guide: Screaming Frog AHREFs MajesticSEO SALT’s redirect tool Whether you’re migrating to a new website with a different URL structure, or just to a new domain or TLD (Top level domain), it is crucial that you redirect all existing links AND backlinks to the new destination or else you risk losing …

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Why information architecture is important to SEO

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A common aim between Information Architecture (IA) and Search Engine Optimisation (SEO) is discovery. Can users find and discover the content you have produced to meet their needs, whether they’re on a search engine results page, or navigating around your website? Previously there was a clear distinction between those wanting to provide good user experiences …

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SALT.agency to co-host technical event in Leeds

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We are excited to announce that on 27 July 2017, we will be co-hosting a technical unconference called Take It Offline (North), at Bar Soba in Leeds city centre. The informal yet informative hangout aims to bring together like-minded tech-heads from across the country to the north, to discuss and share ideas about what Google, Android …

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How to recreate aspects of Google Search Console in Excel using COUNTIFS statements

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Google Search Console (GSC) is very powerful software with many a useful tool, and there’s no way I could really recreate any element of it better myself. However, using Excel and some nifty formulas we can create a very reasonable emulation which gives us access to some added data that GSC doesn’t supply. For instance, take …

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