SEO

As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.

  • Understanding the srsltid Parameter: Disruptions in Search and Tracking

    Sites taking advantage of Google Merchant Center (GMC) to promote products have recently noticed odd changes concerning the srsltid parameter appearing in reporting data. These changes have been noticed when comparing Google Analytics 4 (GA4) session data with Google Search Console (GSC) click data. Subsequently, traffic has been incorrectly attributed in analytics, leading to misleading […]

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  • Google launches AI Overviews, among other AI-powered search tools

    Google’s 2024 IO conference has been one of the most eagerly anticipated events in recent years. And now it’s official: we’re now in the Gemini Era. The conference fulfilled many predictions by launching Search Generative Experience (SGE) to the public. Additionally, it introduced several other AI-powered tools poised to transform how users find information and […]

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  • Does generative AI deliver value to travel itinerary searches?

    A year ago, ChatGPT disrupted our lives and processes. With it, countless AI tools quickly followed suit and became more accessible to the general public. Search engines are now beginning to introduce a plethora of AI-powered search tools. As businesses, we need to be prepared for how users will adopt these new technologies and how […]

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  • Understanding Google’s March 2024 Updates

    This article has been co-written by Dan Taylor and Alireza Esmikhani. On March 5, 2024, Google announced two algorithm updates targeting content quality and addressing spammy tactics that could previously boost a website’s ranking in Google’s SERPs. These updates were named the March 2024 Core Update, and the March 2024 Spam Update. At the time […]

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  • When do users start researching adventure travel trips?

    The world of adventure travel is thrilling, offering journeys into the extraordinary for those with a taste for the wild and the unknown. If you’re in the adventure travel industry, understanding the timing of traveller decisions is vital. With the right resources, we can analyse and unpick search data to determine when users start seriously […]

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  • How Zapier quadrupled their organic traffic in 3 years

    Driving organic traffic in the SaaS space can be a challenge for many businesses, especially considering the ever-growing nature of the industry and the high level of competition. In such a saturated market, businesses must trial more creative avenues for marketing outside of the norm. This is particularly important in the SEO game, which Zapier […]

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  • How SEO can help generate SaaS product demos

    SEO is an essential marketing strategy that can provide a healthy return on investment (ROI) over a number of years. It’s used by many different industries, but none more so than the SaaS sector. With those in the industry needing highly relevant leads to have eyes on their products, SEO has become an invaluable part […]

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  • How Marshmallow can maximise its SEO potential

    The highly competitive SaaS and e-commerce insurance market has been rapidly growing. The need for insurance protection tailored to SaaS providers has increased as organisations depend more on SaaS solutions for their operations, so too does their need for SaaS-tailored insurance protection. Many insurance providers now provide specialised plans to address the peculiar risks SaaS […]

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  • SEO Best Practices For The Automotive Industries

    With the race towards an all-electric future at full charge, the UK’s automotive industry shows no signs of slowing down. From 2035 onwards, every new car sold in the UK will be electric or hybrid, but producing better cars and varied offerings shouldn’t be the sole focus of a marketing campaign. Automotive businesses must stay […]

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  • Have I been penalized by a Google update?

    SEO penalties can be compared to the vast world of rules and regulations. Penalties serve as a means to enforce compliance and maintain order. They exist in various aspects of our lives, from traffic violations on the road to online misconduct in the digital realm. As we navigate the interconnected highways of information, we can […]

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  • A guide to SEO for early-stage SaaS startups

    When you’re an early-stage startup, it can feel like resources and funding are in short supply. But when it comes to SaaS startups, the odds are often stacked against you, making success even harder to achieve. To overcome these challenges, you need a growth plan that balances your marketing spend across various strategies. We often […]

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  • Best way to set goals for SEO-focused content

    When setting goals for SEO content, a lot of them can be generalised and sometimes outside our control, so we can’t always guarantee results. However, it helps to set specific and measurable objectives that can be achieved over a specific period. Setting SEO goals is significant for your content plan, as they bring clarity to […]

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