Why information architecture is important to SEO

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A common aim between Information Architecture (IA) and Search Engine Optimisation (SEO) is discovery. Can users find and discover the content you have produced to meet their needs, whether they’re on a search engine results page, or navigating around your website? Previously there was a clear distinction between those wanting to provide good user experiences …

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SALT.agency to co-host technical event in Leeds

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We are excited to announce that on 27 July 2017, we will be co-hosting a technical unconference called Take It Offline (North), at Bar Soba in Leeds city centre. The informal yet informative hangout aims to bring together like-minded tech-heads from across the country to the north, to discuss and share ideas about what Google, Android …

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How to recreate aspects of Google Search Console in Excel using COUNTIFS statements

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Google Search Console (GSC) is very powerful software with many a useful tool, and there’s no way I could really recreate any element of it better myself. However, using Excel and some nifty formulas we can create a very reasonable emulation which gives us access to some added data that GSC doesn’t supply. For instance, take …

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No Penguin recovery? Maybe links weren’t the issue…

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In recent weeks, the much anticipated Penguin 4.0 update has stolen the industry spotlight, and perhaps rightly so, given the impact we’ve seen with the new real time algorithm. But what if your site hasn’t recovered in this new post-Penguin world? Links are only a piece in the SEO jigsaw and while the importance of the …

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Mobile only index & AMP, a mobile friendly site is now a must

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TL;DR: Google will be introducing a mobile only index in the next few months There will not be two separate indexes, Google will crawl mobile pages ahead of desktop pages Google is rewarding websites that implement AMP with high rankings AMP implementations may result in the loss of Google Analytics data You don’t need a …

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