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SEO

As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.

  • Optimising your Website for Local Landing Pages

    For many businesses, having an online presence is crucial, as long as you are optimising your website to reach the intended audience. For businesses that operate online – or where the location is not a deciding factor in influencing a purchase decision – optimising your website to reflect this will help you reach the largest […]

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  • A Complete Guide to Google Maps Marketing

    Google Maps marketing – and the way your business appears on Google Maps in general – is increasingly important as mobile and location-based searches continue to grow in number. If you have a bricks-and-mortar business, an optimised Google Maps listing is essential to provide accurate information to nearby customers, who might prefer to shop locally […]

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  • How to Approach SEO for Healthcare Websites

    Healthcare is the encompassing term that generally focuses on maintaining or improving your health. Because of this, it means that the term is quite broad, as it can include prevention, diagnostics, cure, or recovery of both physical and mental injury. This means that the number of business opportunities within the sector is massive. From an […]

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  • A Beginner’s Guide to International SEO

    If your Google Search Console and Analytics data show a large number of hits from one or more countries that you do not already target with your search engine optimisation campaigns, it might be time to consider investing in some international SEO.That doesn’t have to mean global SEO – even the biggest multinational brands don’t […]

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  • Guide: Netlify SEO and tips

    TL;DR (Too long; didn’t read) Netlify is not WordPress or a CMS; it is a static hosting platform behind a powerful ADN If you are looking for Netlify CMS, that’s a totally different thing! It runs fast because everything is cached. It works with Headless CMSs and its own CMS. Edge SEO works like a […]

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  • Why FMCG brands need to take SEO Seriously

    FMCGs are complex businesses. They produce a high volume of products for a range of different brands. As such, the launch of a new product passes through many internal functions; R&D, marketing supply chain, logistics, etc. On the face of it, it appears that these businesses are experts are rapidly developing and releasing new products […]

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  • How to diagnose your ranking drops

    Falls in ranking can put you on panic stations, but don’t worry – here we look at how to diagnose your ranking drops. Once you know what’s gone wrong, you’re better placed to take the action you need to recover your rankings.It is important to understand that rankings can fluctuate for a lot of legitimate […]

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  • The ultimate Pure Spam penalty guide

    If you receive a Pure Spam message in Google Search Console, it means Google has detected evidence of ‘black-hat’ SEO techniques on your website.This can include a variety of old SEO techniques that are no longer considered ethical or acceptable, for example: Publishing auto-generated content that reads like gibberish. Publishing large numbers of small, low-quality […]

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  • Q&A With Google’s John Mueller

    At the end of the first VirtuaCon virtual conference, SALT’s Dan Taylor hosted a question and answer session with Google’s John Mueller. Tackling questions around how Google perceives site structure in the age of context vectors and semantic information architecture, as well as whether or not Google will roll out algorithm updates during the global […]

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  • How to create a Google Action using Schema

    Schema markup provides website publishers with ways to influence the way your content appears in search results, by passing more information to the search engines than appears to human visitors. One relatively recent capability is the ability to use Schema to create Google Actions – we’ll come on to how you do that in a […]

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