How to diagnose Google ranking changes

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Google Core Algorithm updates are updates which work on improving search results, thus improving Google’s first and most valued product – Google Search. The intent is always on a better user experience, which means Google often involve quality updates such as spam detection, download speed, pop-ups, ads or content quality. While the other factors speak …

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Image optimisation — a quick guide to best practice

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More often than not, you will find an array of people discussing content optimisation, and the use of keywords within articles and landing pages, but as image search is becoming increasingly prevalent, as discussed in an earlier article, image optimisation should not be overlooked. With that in mind, here is SALT.agency’s guide to image optimisation: …

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How does the role of offsite campaigns support search in 2018?

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Over the course of the last year, I’ve explained many aspects of offsite SEO. In particular these areas are: Understanding the scalability of offsite SEO Tools and platforms Creating and developing relationships How to monitor coverage on an offsite campaign The next aspect of the series is to understand how offsite SEO supports the role …

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SiteBulb – A great technical SEO tool

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How can SiteBulb enhance your technical SEO? SiteBulb offers technical SEO insights that no other tool (that I have used), does on the market, and it will make you rethink and update your knowledge base of technical SEO. This article was originally going to be a ‘section dissection’ where I go through each of the categories …

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Google Search Console begins full beta roll out

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The Twitter SEO community is currently alight with conversation about the full rollout of the long-awaited beta Google Search Console. Seemingly now available to just about everyone, you can check your access status here. From there, check the top right of the screen, click “search properties” and view whether you are verified for the new console. …

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Voice Search? What about Visual Search?!

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Voice search may be the “in thing” at the moment and dominating all of the popular SEO websites, but hey, have you noticed that visual search is around, and its not exactly a new thing either! I mean, it’s not like this was an unexpected trend, as 90% of information transmitted to the brain is …

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Google penalties are back in abundance

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After a long absence it seems that Google has returned to hammer home some new manual penalties for web spam over the last few weeks. As a technical SEO consultant that specialises in penalty removals, I’ve had numerous SMEs and well-known businesses knock on the door this month already, inquiring about supporting the removal of manual action penalties. …

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