How to monitor coverage on an offsite campaign

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Next up in my series of offsite focused blog posts I will explain how to monitor coverage for any offsite campaign using a number of different tools. The list of tools covers both free and paid, which will help a range of businesses, from multinational, to locally based brands. What services can you use? As …

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Preventing migrations from flying south

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So far 2017 has been the year of the migration, with Google increasingly pressing on web masters to be secure and mobile responsive. Migrations however aren’t cookie cutter projects, and vary wildly in terms of both scope, complexity and risk. Switching to Https from Http on a small/reasonably sized website of a few hundred URLs …

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Which tools and platforms should I use to execute offsite SEO ideas?

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Following on from my recent post on examples of scalable offsite tactics, this blog explains which tools you could use, from the fundamentals of research, to media monitoring for offsite SEO purposes. Throughout the process of any campaign, whether it is scalable or not, it will require you or your team to use online tools …

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Judging a website’s reputation: Google search quality perspective

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Typically when people write about the Google Search Quality Evaluator guidelines, they focus on the content aspects of the document. The guidelines are however an invaluable source of information for a number of things, including how reviews and your overall online presence can impact how Google trusts your website (from a guidelines perspective at least). …

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How to deal with huge amounts of redirects in a SEO migration

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Tools used in this guide: Screaming Frog AHREFs MajesticSEO SALT’s redirect tool Whether you’re migrating to a new website with a different URL structure, or just to a new domain or TLD (Top level domain), it is crucial that you redirect all existing links AND backlinks to the new destination or else you risk losing …

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