Google publishes a revised search quality rating guidelines

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After removing the PDF from public download, Google have now published a revised version of the 164 page guidelines designed to help their team of search quality raters evaluate online content. The recent amendments have reflected changes in the real world and online user behaviour, such as addressing the issue of fake news, biased content, and …

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What you need to know about Google’s Speed Update

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At the beginning of the year Google announced that it was going to start using page speed as a ranking factor for mobile searches (previously, page speed was only a ranking factor for desktop searches). In a blog post, it stated that the new factor was to come into effect in July, and four days …

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Google launches URL inspection tool

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On June 25, writing in the Google Webmaster Central Blog, Search Console Engineers announced a brand-new URL inspection tool that has been added to the new Search Console. Webmasters have been requesting more information on how Google Search sees a specific URL and this query has now been answered. The tool provides detailed information on …

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A guide to planning downtime for your website

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This guide is to help those who want to make sure their website downtime does not impact on their organic search performance: What is website downtime? The term downtime refers to a period of time when a website is unavailable or offline. Although it is common for downtime to be a planned event for routine …

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React SEO, Universal JavaScript – Part 1

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TL;DR Websites that are built using React.JS are perfectly SEO-friendly when built correctly. If you are going to build a website that renders the front-end using React.JS, then make sure you render the first version before serving it to the search engines. It is no news to anyone that old browsers which can’t render the …

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How long does it take Google to see changes to my website?

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TL;DR: It can take up to several months for Google to see changes to your website. Core algorithm updates happen all the time; be aware of them. A general reminder that SEO takes time and patience. Reminder! SEO does not yield instant results This is widespread knowledge within the industry, and something that is taught …

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Why page speed matters and how to improve it on your site

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In March 2017 Google announced that page speed is included as a ranking factor in its mobile-first index. For a long time Google warned that mobile sites are going to take greater priority over desktop sites, and in March, it stated explicitly that it was rolling out mobile-first indexing. In the post on the Webmaster …

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