As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.
Over the past couple of months, I’ve seen a number of sources claim that traffic from large language models (LLMs) and AI platforms shows a “higher” intent than traditional organic search traffic. I’ve not seen any data to support this, so I decided to gather my own. I crowdsourced from dozens of fantastic SEOs across […]
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Breadcrumbs are website navigational aids that indicate the user’s location within the site. The term comes from the German fairy tale Hansel and Gretel by the Brothers Grimm, where Hansel scattered breadcrumbs on the ground to help them find their way out of the forest. Similarly, breadcrumbs help users find their way within a site’s […]
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DuckDuckGo is a search engine oriented towards privacy, which does not track user information. Because of this, SEO for DuckDuckGo works somewhat differently than it does for search engines like Google, which keep track of the behaviour of their users to utilise user engagement signals. This is part of their overall ranking mechanisms and quality […]
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AI is becoming more prominent in search, and recent studies show that when an AI overview appears in Google Search, click-through rates drop significantly. At the same time, users are increasingly discovering information through other platforms, applications, and digital methods rather than turning to Google as their first choice. This shift means that SEO professionals […]
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Balancing quick wins against longer-term SEO plays is always a challenge when deciding how and where to allocate resources. Different stakeholders within a client’s business have varying expectations about how long SEO should take to show an impact. To address this, we balance shorter-term tactics, or “quick wins,” with longer-term initiatives that deliver results over […]
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Business-to-business (B2B) buyers spend nearly a third of their time (27%) on online research, according to Gartner. This, alongside similar statistics, underlines the importance of strategic digital marketing and how crucial search engine optimisation (SEO) is to ensuring success for B2B businesses. Businesses need to assess how well their websites perform compared to their competitors. […]
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Historically, Google has rewarded authenticity and consistency over time, leading to what some might call a “big brand bias”. Google often rewarded large, established brands with a track record of reliability by giving them greater visibility. However, this trend seems less apparent in the new age of AI-driven tools like ChatGPT, Copilot, and other large […]
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Many businesses focus solely on driving traffic through SEO. While earning traffic is essential, it’s not the ultimate goal. Instead, aligning your SEO strategy with your sales objectives will result in consistent commercial growth. Here, I’ll explore how developing a sales-focused SEO strategy can lead to higher conversions, improved customer engagement, and long-term success. Tailoring […]
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For Software as a Service (SaaS) companies, Search Engine Optimisation (SEO) is an essential channel for driving cost-effective customer acquisition and boosting Monthly Recurring Revenue (MRR). Unlike paid channels that require ongoing spending to sustain traffic, SEO provides compounding benefits over time, making it a scalable and sustainable growth strategy. Key metrics for measuring SEO […]
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AI Overviews bring both opportunities and challenges for eCommerce businesses. As search trends shift, the growing role of AI-generated content in shaping user experiences around gift-related queries has sparked intriguing insights. Our analysis of AI Overviews for gift-centric search terms reveals surprising patterns in source selection, ranking distribution, and content freshness. Additionally, while most content […]
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In February 2024, Gartner published data suggesting that by 2026, Search Engine volume will decline by 25%. I’ve held off mentioning this statistic in any articles or expressing a viewpoint on it, becuse I’ve been cautious about over-investing in predictions since ComScore published the “50% of all searches will be voice by 2020”. Back in […]
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Sites taking advantage of Google Merchant Center (GMC) to promote products have recently noticed odd changes concerning the srsltid parameter appearing in reporting data. These changes have been noticed when comparing Google Analytics 4 (GA4) session data with Google Search Console (GSC) click data. Subsequently, traffic has been incorrectly attributed in analytics, leading to misleading […]
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