How long does it take Google to see changes to my website?

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TL;DR: It can take up to several months for Google to see changes to your website. Core algorithm updates happen all the time; be aware of them. A general reminder that SEO takes time and patience. Reminder! SEO does not yield instant results This is widespread knowledge within the industry, and something that is taught …

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Why page speed matters and how to improve it on your site

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In March 2017 Google announced that page speed is included as a ranking factor in its mobile-first index. For a long time Google warned that mobile sites are going to take greater priority over desktop sites, and in March, it stated explicitly that it was rolling out mobile-first indexing. In the post on the Webmaster …

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How HTTPS works (& does it affect SEO?)

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For a number of years Google has strongly advocated moving sites to HTTPS as a form of basic security, and with Chrome 70 rolling out later this year (which will mark HTTP sites as not secure), the search engine is forcing the hands of Webmasters even further. HTTPS doesn’t necessarily mean that you have a secure website however, …

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Breaking down leads by location

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Knowing the physical location of where your website’s leads are coming from is useful knowledge to have, and there are many ways to find this out, just as there are equally many ways you can interpret the data. In this article I will cover a few ways you can gather location data and display it …

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Can voice search turn search engines into mind readers?

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Not so long ago, watching someone shout an order into a phone was a novel and somewhat bizarre concept, but over the years, this has slowly become the norm. And this is exactly what the big players in voice search hoped for, as Apple, Google, and Microsoft have deployed voice search assistants around the globe, and …

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The mobile-first index is finally here

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The mobile-first index is without doubt one of the greatest shifts in Google in recent history, and probably one of the largest we’re likely to see for some time. Technically this isn’t a separate to the incumbent index, but is a fundamental shift in how content and URLs are crawled, weighted, and ranked. Today we’re …

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What you need to think about for Google’s mobile-first index: updated

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Edit 26/03/2018: Just four days after publishing this blog, Google officially announced that it is to begin rolling out mobile-first indexing. Read about what the developers said, here. It’s no secret that Google has been encouraging a mobile mindset over the past few years, and has offered small ranking rewards for those that adhere. More recently, …

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