As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.
A major frustration that I have had alongside most of the SEO industry revolves around how Google have bundled their AI prompt data alongside traditional search performance data in GSC. Whether or not a significant volume of prompts will even be surfaced appears to have remained an unclear data point, given that studies as recent […]
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TL;DR Publishing a webpage before an AI’s stated cutoff date does not guarantee the model actually read or learned that content. Automated collection gaps and strict quality filters eliminate the vast majority of web pages long before training even begins. As a result, web strategies should focus on real-time search visibility rather than assuming older […]
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Brands that lack a recognised Knowledge Graph entity risk being treated as ambiguous strings of text rather than established corporate entities, rendering them increasingly invisible in an ecosystem driven by direct answers. The Entity Strength Index serves as a modern successor to PageRank by offering an analytical framework designed to measure how clearly defined, widely […]
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When a website migrates from one domain to another using a 301 redirect, it typically experiences a temporary decline in organic search traffic. Google re-evaluates the new domain, transfers link equity through the redirect, and gradually reindexes content under the new URL. The question that matters to any SEO team managing or assessing a migration […]
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Microsoft has introduced a valuable new feature that enables SEOs and webmasters to track how their websites are cited across AI platforms. While currently focused on Copilot and its partner systems, this proprietary data offers a more robust alternative to third-party tools for gaining insights. Although different LLMs operate in various ways, the insights provided […]
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Google uses several hidden systems to decide which websites appear at the top of your search results. For a long time, people thought Google only looked at the words on a page or the links pointing to it. However, the recent US Department of Justice legal case and some leaked internal documents have proved that […]
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The traditional holiday brochure is rapidly being replaced by the streaming queue as the primary source of travel inspiration for the modern tourist. This phenomenon, often termed the “Cinema Effect” or “set-jetting,” has moved beyond a simple curiosity to become a central pillar of the United Kingdom’s tourism economy. As we look towards the major […]
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Search is changing as machine intelligence becomes a more integrated part of daily results. While traditional SEO was designed for a world of blue links and keywords, modern search is increasingly shaped by Large Language Models. These systems, such as ChatGPT, Claude, Perplexity, and Gemini, are shifting how users find information across various surfaces. If […]
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For a considerable time, searching online was a relatively straightforward exercise. Users would either rely on a short, memorable phrase, known as the “short tail,” or a significantly longer, highly specific phrase, referred to as the “long tail.” The long tail was characterised by queries containing three or more words, often reflecting a user’s advanced […]
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Over the past year or so, I’ve seen a significant increase in the number of businesses affected by Google algorithmic and manual actions. In most cases, these actions are the result of activities carried out to try to increase performance – either directly in search results, or to indirectly influence AI and generative LLMs. In […]
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Hugo has quietly become one of the most trusted platforms for fast, lightweight websites. It is especially popular with developers and teams who care about speed, control, and clean builds. At the time of publishing, it is estimated that 14,435 websites use Hugo, which makes it a meaningful part of the modern web stack. This […]
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Google’s Personal Intelligence is Google’s next step in turning search and AI into something more like a private assistant than a public information tool. Instead of only answering based on what is available on the open web, it can personalise answers using your own Google data, as long as you choose to connect it. At […]
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