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SEO

As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.

  • Can voice search turn search engines into mind readers?

    Not so long ago, watching someone shout an order into a phone was a novel and somewhat bizarre concept, but over the years, this has slowly become the norm. And this is exactly what the big players in voice search hoped for, as Apple, Google, and Microsoft have deployed voice search assistants around the globe, and […]

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  • The mobile-first index is finally here

    The mobile-first index is without doubt one of the greatest shifts in Google in recent history, and probably one of the largest we’re likely to see for some time. Technically this isn’t a separate to the incumbent index, but is a fundamental shift in how content and URLs are crawled, weighted, and ranked. Today we’re […]

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  • Why retailers should take digital transformation seriously

    In a recent study by Oxford Economics, it was revealed that only 3 per cent of retailers have completed digital transformation projects. This is despite 93 per cent of online shoppers making purchases at stores based in the UK in 2017. What’s more, out of those that have started investing in digital transformation, 22 per […]

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  • What tech SEO means to travel in 2018

    In 2017 the global travel and tourism industry grew at an exponential rate, with consumer (business and leisure) travel spending contributing US$2.3-trillion and 109 million jobs to the global economy. Despite this, the industry has faced a great number of changes in recent years, and has had to adapt accordingly. Consumer behaviour has also changed […]

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  • How to diagnose Google ranking changes

    Google Core Algorithm updates are updates which work on improving search results, thus improving Google’s first and most valued product – Google Search. The intent is always on a better user experience, which means Google often involve quality updates such as spam detection, download speed, pop-ups, ads or content quality. While the other factors speak […]

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  • Image optimisation — a quick guide to best practice

    More often than not, you will find an array of people discussing content optimisation, and the use of keywords within articles and landing pages, but as image search is becoming increasingly prevalent, as discussed in an earlier article, image optimisation should not be overlooked. With that in mind, here is SALT.agency’s guide to image optimisation: […]

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  • How does the role of offsite campaigns support search in 2018?

    Over the course of the last year, I’ve explained many aspects of offsite SEO. In particular these areas are: Understanding the scalability of offsite SEO Tools and platforms Creating and developing relationships How to monitor coverage on an offsite campaign The next aspect of the series is to understand how offsite SEO supports the role […]

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