SEO

For SaaS teams, SEO is one of the few channels that can keep building qualified demo and trial demand over years – as long as it’s tied to commercial outcomes rather than rankings alone. That distinction matters because SaaS companies need highly relevant leads, not just traffic. A thousand visitors who never book a demo […]

The highly competitive SaaS and e-commerce insurance market has been rapidly growing. The need for insurance protection tailored to SaaS providers has increased as organisations depend more on SaaS solutions for their operations, so too does their need for SaaS-tailored insurance protection. Many insurance providers now provide specialised plans to address the peculiar risks SaaS […]

The UK’s automotive industry is in the middle of its biggest shift in decades. Under the government’s updated plans (April 2025), the sale of new petrol and diesel cars will end in 2030. Full and plug-in hybrids can be sold until 2035, but from 2035 every new car sold in the UK must be zero […]

Flying Tiger is a popular variety retailer chain that originated in Denmark. The brand has more than 900 physical stores across Europe, with its largest markets in Denmark, Spain, Italy, and the UK. It boasts a wide selection of products, including homeware, arts and crafts, and stationary. All Flying Tiger stores follow a specific layout […]

According to research carried out by KPMG, 76% of adults in the UK buy a takeaway meal at least once a week. With the pandemic restricting the operations of many restaurants, people sought to explore new ways of experiencing dining at home.  The meal kit box craze has boomed to satisfy consumer needs. The average […]

Boot Barn passed $1 billion in annual sales for the first time in its fiscal year to March 2022. According to the same SEC report, it doubled its total addressable market estimate from $20 billion to $40 billion, a clear signal that the biggest player in country wear sees plenty of room to grow. The […]

SEO for franchises improves search engine visibility for franchise websites, which promote brands and offer localized pages for multiple brand locations. Strategies include keyword research for the local area, creating localized landing pages and removing any potential duplicate content. Franchise SEOs need to consider the different approaches to offering consumers local page quality and familiarise […]

The US mattress market had an estimated value of $5.86 billion in 2021 and is expected to expand further at a rate higher than the global average over the next 10 years. North America held over 50% of the global market share in 2021, making it a very lucrative business.  We’re going to look into […]

The COVID-19 pandemic impacted industries across the globe, and the US vehicle insurance industry was no different. Now it’s been two years since the first lockdown, we’re taking a look under the hood of the US car insurance industry to see if it stalled or steered clear of the obstacles that many other industries experienced. […]

Recent global issues are likely leading to significant changes in the US garden supplies industry. The rising costs of living and droughts will play a major role in the market over the next couple of years, with significant changes having already occurred in the last five. So far in 2022, 80% of the western USA experienced […]