As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.
A year ago, ChatGPT disrupted our lives and processes. With it, countless AI tools quickly followed suit and became more accessible to the general public. Search engines are now beginning to introduce a plethora of AI-powered search tools. As businesses, we need to be prepared for how users will adopt these new technologies and how […]
Read more
This article has been co-written by Dan Taylor and Alireza Esmikhani. On March 5, 2024, Google announced two algorithm updates targeting content quality and addressing spammy tactics that could previously boost a website’s ranking in Google’s SERPs. These updates were named the March 2024 Core Update, and the March 2024 Spam Update. At the time […]
Read more
The world of adventure travel is thrilling, offering journeys into the extraordinary for those with a taste for the wild and the unknown. If you’re in the adventure travel industry, understanding the timing of traveller decisions is vital. With the right resources, we can analyse and unpick search data to determine when users start seriously […]
Read more
Driving organic traffic in the SaaS space can be a challenge for many businesses, especially considering the ever-growing nature of the industry and the high level of competition. In such a saturated market, businesses must trial more creative avenues for marketing outside of the norm. This is particularly important in the SEO game, which Zapier […]
Read more
SEO is an essential marketing strategy that can provide a healthy return on investment (ROI) over a number of years. It’s used by many different industries, but none more so than the SaaS sector. With those in the industry needing highly relevant leads to have eyes on their products, SEO has become an invaluable part […]
Read more
The highly competitive SaaS and e-commerce insurance market has been rapidly growing. The need for insurance protection tailored to SaaS providers has increased as organisations depend more on SaaS solutions for their operations, so too does their need for SaaS-tailored insurance protection. Many insurance providers now provide specialised plans to address the peculiar risks SaaS […]
Read more
With the race towards an all-electric future at full charge, the UK’s automotive industry shows no signs of slowing down. From 2035 onwards, every new car sold in the UK will be electric or hybrid, but producing better cars and varied offerings shouldn’t be the sole focus of a marketing campaign. Automotive businesses must stay […]
Read more
SEO penalties can be compared to the vast world of rules and regulations. Penalties serve as a means to enforce compliance and maintain order. They exist in various aspects of our lives, from traffic violations on the road to online misconduct in the digital realm. As we navigate the interconnected highways of information, we can […]
Read more
When you’re an early-stage startup, it can feel like resources and funding are in short supply. But when it comes to SaaS startups, the odds are often stacked against you, making success even harder to achieve. To overcome these challenges, you need a growth plan that balances your marketing spend across various strategies. We often […]
Read more
When setting goals for SEO content, a lot of them can be generalised and sometimes outside our control, so we can’t always guarantee results. However, it helps to set specific and measurable objectives that can be achieved over a specific period. Setting SEO goals is significant for your content plan, as they bring clarity to […]
Read more
A website migration can be a stressful and time-consuming project for businesses. If you’ve been unable to steer clear of common SEO mistakes during migration, such as improperly configured redirects and not protecting your external links, your online performance can quickly plummet. It can also result in a loss of conversions, revenue, and traffic. The […]
Read more
The below article has been jointly written by SALT’s Head of Data & Insights, Thierry Ngutegure, and Head of Technical SEO, Dan Taylor. The travel and tourism sector is on the brink of a significant transformation with the emergence of AI. AI technology streamlines booking, offers personalised recommendations, and creates immersive experiences. In addition, AI’s […]
Read more