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SEO

As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.

  • Creating Better Ecommerce Category Pages

    On the majority of ecommerce websites, category pages (or PLPs) are a practical means to an end and a relatively uneventful stop on the user journey to the product pages themselves. A number of ecommerce websites do however recognise that they hold some value, and have copy written for them, oftentimes relegated to the bottom […]

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  • Google’s advice for SEO in 2021

    Towards the end of 2020, Google’s John Mueller spoke virtually at SMX and reaffirmed many existing thoughts about what the future of search holds. The presentation can be viewed from the agenda links and registering. In summary, John’s presentation covered several areas of both how Google’s Search product will be developing, and how they’re working […]

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  • How to overcome technical debt in SEO

    SEO faces many challenges, ranging from daily tweaks to Google’s algorithms and occasional Google core updates, to internal struggles overcoming the usual business bureaucracy and red tape. One of the biggest problems many organisations face is delays in implementing technical SEO tweaks. The responsibility for this often lies with internal IT teams, but they, in […]

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  • How to decrease eCommerce product returns through SEO

    Research into online shopping habits found out that almost one-third of shoppers deliberately purchase more products than they intend to keep. With that statistic in mind, reducing eCommerce product returns may seem like mission impossible. However, 19% of respondents answered that they tend to order multiple sizes or colour versions of the same item, to […]

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  • How to successfully maintain SEO during a website rebrand

    Rebranding a website can be an exciting task for any business, but it also carries a variety of risks to a website’s organic visibility and overall performance. A rebrand can range from a simple domain change to a complete overhaul in brand, website design and website architecture, which require comprehensive analysis and a logical migration […]

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  • The 12 SEO eCommerce tips of Christmas 2021

    As we move towards December, eCommerce SEO is going to play a big part in deciding how many completed orders your website receives between now and the end of the year. The autumn months are a crucial time for Christmas SEO campaigns. This is the part of the year when you can have the biggest […]

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  • Optimising your Website for Local Landing Pages

    For many businesses, having an online presence is crucial, as long as you are optimising your website to reach the intended audience. For businesses that operate online – or where the location is not a deciding factor in influencing a purchase decision – optimising your website to reflect this will help you reach the largest […]

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  • A Complete Guide to Google Maps Marketing

    Google Maps marketing – and the way your business appears on Google Maps in general – is increasingly important as mobile and location-based searches continue to grow in number. If you have a bricks-and-mortar business, an optimised Google Maps listing is essential to provide accurate information to nearby customers, who might prefer to shop locally […]

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  • How to Approach SEO for Healthcare Websites

    Healthcare is the encompassing term that generally focuses on maintaining or improving your health. Because of this, it means that the term is quite broad, as it can include prevention, diagnostics, cure, or recovery of both physical and mental injury. This means that the number of business opportunities within the sector is massive. From an […]

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  • A Beginner’s Guide to International SEO

    If your Google Search Console and Analytics data show a large number of hits from one or more countries that you do not already target with your search engine optimisation campaigns, it might be time to consider investing in some international SEO.That doesn’t have to mean global SEO – even the biggest multinational brands don’t […]

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