As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.
The concept of entities has gained prominence within SEO and information retrieval over the past decade. In recent years, Google and other search platforms have evolved from keyword-based systems into semantic and AI-driven retrieval engines. In recent years, entities have become even more important for traditional search engines, as well as AI-powered retrieval systems, large […]
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At the beginning of the year Google announced that it was going to start using page speed as a ranking factor for mobile searches (previously, page speed was only a ranking factor for desktop searches).
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On June 25, writing in the Google Webmaster Central Blog, Search Console Engineers announced a brand-new URL inspection tool that has been added to the new Search Console.
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Making SEO changes to improve search visibility and attract new users can be an ongoing, complex operation. Although it’s a vital part of your SEO strategy, it takes time, resources, and careful planning for those performance graphs to start heading in the right direction. While it may be tempting to think that as soon as […]
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For a number of years Google has strongly advocated moving sites to HTTPS as a form of basic security, and with Chrome 70 rolling out later this year (which will mark HTTP sites as not secure), the search engine is forcing the hands of Webmasters even further. HTTPS doesn’t necessarily mean that you have a secure website however, […]
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When people talk about international SEO, they often focus on expanding into new markets, countries, and languages to increase their market share. However, there can also be great gains in optimising for another language within your own country. But even then, it’s not always a straightforward process, as there are regional differences and dialects to take […]
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Ever sat for more than five seconds waiting for a page to load? If you have, you’re one of the few. A well-known and much cited piece of research by Google found that pages that take over three seconds to load will lose 40 per cent of people trying to view them. If this page happens […]
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When embarking on an international SEO campaign in Russia (and some countries in the Middle East and Eastern Europe), it’s impossible to look past one of Google’s biggest competitors, Yandex. Yandex was founded in the year 1997 as Yandex Search, by CompTek. Although its market share outside of Russia is small on the world stage (around 1.5% […]
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Tools used in this guide: Screaming Frog AHREFs MajesticSEO SALT’s redirect tool Whether you’re migrating to a new website with a different URL structure, or just to a new domain or TLD (Top level domain), it is crucial that you redirect all existing links AND backlinks to the new destination or else you risk losing […]
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TL;DR: Google has shaken up how local search works, meaning that businesses that aren’t geographically in the city centres now have more of a chance of appearing in the Map Pack than they did previously. The search engine has also placed greater importance on a user’s physical location, and businesses that share the same address are now […]
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Thousands of people have been waiting for a very long time, (in some cases with bated breath) for Google Penguin to run again, and at last there is finally cause for celebration as Google have confirmed the update is now live via their Webmaster Central Blog. Previously, this algorithm ran separately from the main ongoing core […]
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Regardless of your industry or the size of your business, having a complete and accurate Google Business Profile is essential. Over the last decade, Google Business Profiles (originally launched as Google My Business) have evolved significantly. They’ve transformed from simple directory listings into critical trust signals that power Google Search, Google Maps, voice search, AI […]
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