Local search engine optimisation (SEO) services designed to drive brand visibility, leads, and ROI for both offline retailers and clicks & bricks businesses.
When running a multi-location business, either as a traditional offline-only model, or a combined “clicks and bricks” offering, managing your online brand visibility and presence can be a difficult task.
This is why, alongside best-in-class technical SEO and data-driven local SEO strategies, we also work with you to make each store location work as hard as possible for you online and drive ROI.
Our specialist technical and enterprise SEO knowledge enables us to ensure that our clients are achieving their potential through local intent search queries.
From working with international retail chains, UK high-street retailers, and numerous regional-based businesses, we've helped enterprises of all sizes reach their local SEO goals, and drive both leads and footfall.
No two local SEO campaigns are the same, and this is why our approach and strategy to each local SEO campaign is bespoke to the client's objectives.
We achieve this by combining years of experience across our SEO specialists, optimizing for large enterprises, household brands, and SMEs, and through our award-winning approach to innovative problem-solving.
We have a number of in-house custom tools and software elements we have developed to remove unnecessary time sinks and streamline the local SEO process to deliver results for clients in a quicker, more time and cost-efficient way to drive higher ROI.
Through working with many large, multi-location businesses over the years, we have identified a number of pain points, both in terms of large-scale Google My Business management and reporting.
We developed an in-house tool, Mirador, to make large-scale Google My Business management easier, allowing marketing teams to make the most of the opportunities available through Google My Business Posts, accurately monitor performance, and efficiently provide customer service and communications.
Mirador allows you to:
By streamlining this process, the opportunities presented by local search in terms of brand discovery, leads, and even footfall have become attainable at a lower resource effort.
At SALT.agency we've worked with businesses generate local traffic and revenue, ranging from geographically focused service businesses to national high-street chains, our local SEO experts can help you get the most out of your potential local market.
When Google detects that a user query has a localised intent, it treats it very differently to a more generic search. As a result, local SERP (search engine results page) auditing is a vital step in better understanding how to achieve objective both growth and ROI, as results can change from one user to another based on location.
On a monthly basis, as part of our API driven custom reporting, we monitor the performance and trends of Google My Business listings (for both impressions and clicks) and work with the data to identify growth opportunities and areas where performance can be enhanced further.
There is a correlation between actively making use of the Google Posts feature and strong performance within Google's Map Pack. Posting to multiple GMB profiles, however, is a time-consuming task, yet, through our in-house solutions, we can manage this process at scale.
This allows you to effectively advertise your offers, products, and business changes easily to all your Google My Business locations.
Google's Map Pack runs at a different speed to the other local search algorithms and weighs factors differently. Auditing the local SERPs and map packs based on different locations within a target geographic area is key to understanding how to drive more clicks and footfall to a business.
Managing a large number of Google My Business reviews and monitoring for one, two, and three-star reviews can be a time consuming and cumbersome task. Through our internal tool, Neighbourhood Watch, we make this easy to monitor through data collection and alerts.
We’re entering into our 3rd year of partnership with SALT during which time they have provided us with invaluable support which commonly extends far beyond their obligations.
This is a team so driven by their passion for SEO that they do not hesitate to go the extra mile time and time again. As we enter a new phase in the development of our website we only see more involvement for SALT in helping us achieve our goals.
Working with Reza and the SALT team was a game changer for us. From a business perspective, our website inbounds more than doubled over a period of 6 months with relevant, highly targeted traffic. Reza and the team took the time to understand our very niche, technical space to give us specific direction on web content, and the results speak for themselves. I’d recommend SALT to anyone looking for a real partner when it comes to SEO engagement – not to mention that the team is genuinely a pleasure to work with. I look forward to a continued partnership with Reza and the SALT team as long as I have SEO needs (which I’d imagine will be for a very long time).
SALT’s dedication to our projects and their technical know-how were superb.
They really went the extra mile and took the time to understand our business, never applying one-size-fits-all solutions. They have added concrete and measurable value to our business.
They are professional, confident, insightful, and keeps up-to-date with Google algorithm changes. Most importantly, they are a pleasure to work with! Looking forward to collaborating with them again in the future.