Digital & Data-led PR Services

Digital PR services unleash the internet's full power to put your public relations messages in front of a larger online audience.

SALT's digital PR service generates engaging data PR campaigns built around original research and the expertise of our in-house digital PR agency consultants. 

Speak with a member of our Data & PR team

Digital PR is no longer about link building. We understand the importance of the intersection between what your audience cares about, media focus, and what’s essential to your brand in driving organic growth.

In the ever-evolving digital landscape, digital PR is the marketing strategy for enhancing a brand’s online reputation, presence, and visibility. It’s not just about press releases  — it’s about creating meaningful connections with audiences and ensuring your brand’s voice is heard by the right people at the right time. 

Digital PR was born from a mix of SEO strategies to improve the experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) of a brand in the eyes of Google, with the emphasis now to build on those pillars along with brand awareness in the minds of your audience. We aren’t your typical digital PR agency.

Brand awareness through digital PR is rooted in an audience’s ability to recall your brand, products or services. It’s the pillar of sales funnels as high-level brand awareness is a competitive advantage that keeps at the forefront of consumer’s minds. Which, in the context of digital PR, helps:

  • Create demand for products, goods and services
  • Drive relevant traffic to crucial products, goods or services, driving organic growth
  • Establish yourself as an authority in your industry or niche 
  • Increase brand awareness and establish trust

It’s not just Digital PR — it’s the strategic application of creativity

And how exactly do we do that?

SALT helps identify opportunities for innovative data PR in your industry, using reliable and rigorous data to ensure that nobody contests your published findings.

We have in-depth expertise across local and international SEO, search engine content marketing, and a variety of digital formats and media types.

Our content marketing specialists weave your data PR campaign into something bigger and longer-lasting — building your website organically even after the initial press campaign ends.

  • Ideate
  • Validate
  • Execute
  • Outreach

What our digital PR services look like

At SALT, we integrate into your business, crafting digital PR campaigns that enhance your brand awareness and provide SEO value beyond link building.

Each campaign blends data-led creative content, engaging stories and strategic outreach. We analyse and review each idea and content piece, bringing you along the journey to impactful results.


After acquiring a deep knowledge of what the brand wants to discuss, its guidelines, and KPIs, we collate a rich blend of competitor insight and data to gain a true understanding of the commercial landscape.


Using some of the best and brightest creative minds in online PR, we blend our data PR and content teams to scope out and create powerful, long-standing, and thought-provoking concepts to garner the attention of media and audiences alike.


We use a bespoke, robust four-step process to ensure alignment and mitigate risk. Our Search, Synergy, Spark, and Simplicity process allows us to greenlight only the best and most suitable ideas for enhanced digital presence.


Great planning requires great execution. Combining carefully crafted on-site and off-site content, we push the campaign to the most relevant and influential media organisations for maximum brand awareness.


Using A/B testing, we constantly monitor our outreach process to investigate new angles, opportunities and channels to get the word, and value, to the right faces.


Like any marketing campaign, digital PR is a measurable crusade that ensures constant improvement. We strive to showcase transparent and meaningful ROIs using our in-house digital PR tools and systems.

Data PR Services

Whether you're looking for the whole package, or merely consultancy on certain PR offerings, check out our full spectrum of PR services.

Brand Awareness Strategy

We build creative digital PR campaigns that wrap around your current marketing and business strategies to amplify your brand presence within your industry and market.

Content Marketing

With expert digital PR strategy comes expert content production. Our team creates expert content to drive links and organic performance, including press releases, guides, articles, and thought-leadership pieces.

Data Content

We use our expertise in data to scrape, analyse and research compelling data-led stories that engage your audience - establishing your brand as a primary source of trusted information.

Product PR

Whether you’re releasing a new product or a service, our team ensures maximum sector coverage and market to create maximum impact for launch success.

Outreach & Journalist Relationship Management

Including initial outreach to top and relevant media organisations, we organise and respond to press enquiries to act as your press office — ensuring your campaign gets the coverage it deserves.

Client Reviews

  • Jake

    The team at were great to work with. I had a project in rebuilding a brand after a relatively damaging corporate crisis. Dan and the team were fantastic resources in their SEO expertise in building a strategy as well as the technical details related to migration to a new website as part of a larger branding effort. I cannot recommend this team highly enough!

  • Anonymous

    We chose to work with SALT to enable a smooth international website migration. With the goal in mind to mitigate ranking and organic search traffic loss, the team at SALT carefully walked us through how to implement the necessary setup and monitored our performance throughout the process. The results were great and now we’re in a strong position to move into new markets and excel in our search goals!

  • Anonymous

    SALT has been a great agency to work with for our SEO efforts. They’ve been very helpful in ensuring we increase our efforts, find the best opportunities, and optimise our website and content in the most efficient manner. I highly recommend them to anyone looking for an agency that will always have your back and help you towards your growth goals.

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Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]