Technical SEO

As one of the most prominent technical SEO agencies in the world, we take a great deal of pride in offering in-depth and advanced technical SEO services. Within our blog you will find insights into our latest technical SEO research, best practice guidelines, algorithm updates, and modern SEO requirements – all designed to help you get more out of your website through technical SEO.
  • An Introduction To JavaScript SEO

    What is JavaScript SEO? JavaScript SEO is how you optimize a website’s Javascript for search engines to prevent the programming language scripts from hampering the organic performance of the site.  JavaScript is a program that is popular among developers as it allows them to be exceptionally creative when building interactive web pages.  However, if you […]

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  • What is server-side tagging?

    Google Tag Manager (GTM) has long been a key tool for digital marketing professionals, providing valuable insights into the user journey, conversion paths, and ad exposure that you can use to optimise your website.  It provides a convenient way to manage all types of tracking code – from Google Analytics and Adwords to Facebook pixels […]

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  • SEO Issues On Next.js Websites (50 Site Study)

    Next.js is a popular component of modern headless architectures, with many companies choosing to build on the front end in Next.js and then connecting to a CMS such as WordPress for backend content management. Like all platforms, these builds can have technical SEO issues, and this isn’t lost on Next themselves, who have built a […]

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  • What are Core Web Vitals?

    Web Vitals are metrics created by Google to measure page performance in a standardised way. Google analyses real user data from the Chrome User Experience Report (CrUX) and compares the real experience of these users to see where they fall within the Web Vitals metrics. The Core Web Vitals are then used by Google as […]

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  • New Approaches To Interaction Latency

    Over the past two years, the lines between technical SEO as a pure process and wider marketing practices and functions have become increasingly blurred. Core Web Vitals is one of the more prominent, with obvious considerations nesting in the intersection between technical SEO (page speed) and user experience. You can read more about Core Web […]

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  • The Ultimate Guide to Gatsby & SEO

    In this article, we’ll take you through our favourite tips, tricks and best practices for making your Gatsby sites as search engine friendly as possible. Overview If you’re already familiar with Gatsby, static site generators and JAMstack, feel free to skip ahead to the next section. If you’re new to these latest trends in web […]

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  • How to manage third-party script performance

    Third-party scripts include scripts hosted on third-party domains as well as those bundled in app packages. Examples of the former include analytics scripts, advertising tags, and Facebook and Twitter buttons, while examples of the latter include Google Analytics, other performance tracking libraries, and tag management scripts. These scripts are often referred to as “third-party” to […]

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  • What is Structured Data?

    Structured data is a way for website owners to tell search engines like Google what the content on their website means. It adds context to content. The way we discover websites has gone through several changes over the years. To begin with, to visit a website, you just typed it into your address bar. Soon […]

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