Technical SEO

As one of the most prominent technical SEO agencies in the world, we take a great deal of pride in offering in-depth and advanced technical SEO services. Within our blog you will find insights into our latest technical SEO research, best practice guidelines, algorithm updates, and modern SEO requirements – all designed to help you get more out of your website through technical SEO.
  • An introduction to CDNs and how they benefit SEO 

    An introduction to CDNs and SEO benefits  When the distance between the server and a user increases, so does the latency.   The latency is the time the server needs to respond to a request. Due to the global nature of Content Delivery Networks (CDNs), your site can be artificially moved closer to the user. This […]

    Read more
  • A guide to rendering solutions for SPAs

    The web development community is rapidly adopting Single Page Applications (SPAs) for various web projects. React, for example, has seen a 1633% increase in projects using SPAs from 2018 to 2021 (according to Builtwith). Because SPAs are fundamentally built in JavaScript, they often create problems for search engines trying to crawl the website. In addition, […]

    Read more
  • Common web design mistakes that can affect SEO

    As the web evolves, so do search engines. Web design has become more immersive and exciting, and people can interact with content online in ways that were never possible 10 years ago. With this continued evolution, how your user experiences your content is almost as important as the content itself. Search engines have also evolved […]

    Read more
  • How to improve Largest Contentful Paint

    This article assumes a base level of knowledge about Core Web Vitals and how to audit them. To revisit this topic, please check out the first article in this series: What are Core Web Vitals? We previously highlighted that LCP stands for “Largest Contentful Paint” and delved into ways one might begin auditing for issues. […]

    Read more
  • An Introduction To JavaScript SEO

    What is JavaScript SEO? JavaScript SEO is how you optimize a website’s Javascript for search engines to prevent the programming language scripts from hampering the organic performance of the site.  JavaScript is a program that is popular among developers as it allows them to be exceptionally creative when building interactive web pages.  However, if you […]

    Read more
  • What is server-side tagging?

    Google Tag Manager (GTM) has long been a key tool for digital marketing professionals, providing valuable insights into the user journey, conversion paths, and ad exposure that you can use to optimise your website.  It provides a convenient way to manage all types of tracking code – from Google Analytics and Adwords to Facebook pixels […]

    Read more
  • SEO Issues On Next.js Websites (50 Site Study)

    Next.js is a popular component of modern headless architectures, with many companies choosing to build on the front end in Next.js and then connecting to a CMS such as WordPress for backend content management. Like all platforms, these builds can have technical SEO issues, and this isn’t lost on Next themselves, who have built a […]

    Read more
  • What are Core Web Vitals?

    Web Vitals are metrics created by Google to measure page performance in a standardised way. Google analyses real user data from the Chrome User Experience Report (CrUX) and compares the real experience of these users to see where they fall within the Web Vitals metrics. The Core Web Vitals are then used by Google as […]

    Read more