Technical SEO

Everyone targets keywords, from the loftiest websites down to the very smallest. Although some people consider it a rule of thumb to target a particular keyword across the breadth of a website, this can actually be counter beneficial without the correct strategic keyword mapping. Without careful planning and consideration you can end up getting multiple […]

How do you check which pages/URLs on your site have been indexed on Google? I am acutely aware that this subject has been covered so many times in the past, using various methods, from Paul Shapiro’s Phyton’s script, which apparently upset the powers that be, understandably, as bulk checking Google index is against G’s terms […]

On 24 August it was announced that the UK economy grew by 0.3 per cent in the third quarter of 2017 — equating to an annual growth of 1.7 per cent. This is despite the weak pound (down 13 per cent from pre-referendum level against the dollar at the time of writing), which means that […]

So far 2017 has been the year of the migration, with Google increasingly pressing on web masters to be secure and mobile responsive. Migrations however aren’t cookie cutter projects, and vary wildly in terms of both scope, complexity and risk. Switching to Https from Http on a small/reasonably sized website of a few hundred URLs […]

Typically when people write about the Google Search Quality Evaluator guidelines, they focus on the content aspects of the document. The guidelines are however an invaluable source of information for a number of things, including how reviews and your overall online presence can impact how Google trusts your website (from a guidelines perspective at least). […]

Not all that long ago, when we thought about talking to a computer or using our voice to search we immediately thought, “how great would it be to have JARVIS from Iron Man in our homes!?” Although we are still wishing for our own version of JARVIS or FRIDAY to appear, searching for things online […]

A common aim between Information Architecture (IA) and Search Engine Optimisation (SEO) is discovery. Can users find and discover the content you have produced to meet their needs, whether they’re on a search engine results page, or navigating around your website? Previously there was a clear distinction between those wanting to provide good user experiences […]

Google Search Console (GSC) is very powerful software with many a useful tool, and there’s no way I could really recreate any element of it better myself. However, using Excel and some nifty formulas we can create a very reasonable emulation which gives us access to some added data that GSC doesn’t supply. For instance, take […]

TL;DR: Google will be introducing a mobile only index in the next few months There will not be two separate indexes, Google will crawl mobile pages ahead of desktop pages Google is rewarding websites that implement AMP with high rankings AMP implementations may result in the loss of Google Analytics data You don’t need a […]

Being one of the main enterprise ecommerce solutions for large brands, especially in the retail sphere, there’s not an awful lot of SEO documentation for Demandware out there. I’ve come across a few at best. Perhaps this shouldn’t come as a surprise due to the small number of brands using it – no matter how significant […]