Technical SEO

An introduction to CDNs and SEO benefits  When the distance between the server and a user increases, so does the latency.   The latency is the time the server needs to respond to a request. Due to the global nature of Content Delivery Networks (CDNs), your site can be artificially moved closer to the user. This […]

ASDA is one of the most successful grocery brands in the UK and has a strong online and in-store retail presence. As of 2021, ASDA is Britain’s third largest grocer with a market share of 13.7%, raking in a massive £693.1m. Sainsbury’s is just slightly ahead with a 1.2% lead in market share.  The supermarket […]

As the web evolves, so do search engines. Web design has become more immersive and exciting, and people can interact with content online in ways that were never possible 10 years ago. With this continued evolution, how your user experiences your content is almost as important as the content itself. Search engines have also evolved […]

This article assumes a base level of knowledge about Core Web Vitals and how to audit them. To revisit this topic, please check out the first article in this series: What are Core Web Vitals? We previously highlighted that LCP stands for “Largest Contentful Paint” and delved into ways one might begin auditing for issues. […]

The goal of redesigning your website is to make it better for your audience and users, right? So, seeing your organic traffic drop after a redesign can be frustrating, even more so when you’ve taken measures to mitigate SEO impact or improve your performance. Rest assured that organic traffic drops after a website redesign are […]

What is JavaScript SEO? JavaScript SEO is how you optimize a website’s Javascript for search engines to prevent the programming language scripts from hampering the organic performance of the site.  JavaScript is a program that is popular among developers as it allows them to be exceptionally creative when building interactive web pages.  However, if you […]

Google Tag Manager (GTM) has long been a key tool for digital marketing professionals, providing valuable insights into the user journey, conversion paths, and ad exposure that you can use to optimise your website.  It provides a convenient way to manage all types of tracking code – from Google Analytics and Adwords to Facebook pixels […]

Crawl budget isn’t usually the first thing on a person’s list when optimizing a website, but it can be a lifesaver for larger websites or ones that refresh often. To begin, let’s go ahead and learn more about what crawl budget is. What is Crawl Budget? At its core, crawl budget is the concept of […]

Next.js is a popular component of modern headless architectures, with many companies choosing to build on the front end in Next.js and then connecting to a CMS such as WordPress for backend content management. Like all platforms, these builds can have technical SEO issues, and this isn’t lost on Next themselves, who have built a […]