Technical SEO

A website redesign is a great way to improve the appearance of your website and keep your online presence in line with rapidly evolving web technology. The capabilities of web design have come a long way even over the past couple of years, so it’s no wonder businesses want their websites to look fresh and […]

The core of this post has been written by our Guest writers, Hamid Eslami and Mohammad Hossein Rouhani. Hamid is a lead front-end engineer and Mohammad is a lead SEO. Single-page applications (SPA’s) are great, but their various complexities can sometimes cause problems. If not set up correctly, Google Analytics (GA) can mix up paid […]

Over the past two years, the lines between technical SEO as a pure process and wider marketing practices and functions have become increasingly blurred. Core Web Vitals is one of the more prominent, with obvious considerations nesting in the intersection between technical SEO (page speed) and user experience. You can read more about Core Web […]

In this article, we’ll take you through our favourite tips, tricks and best practices for making your Gatsby sites as search engine friendly as possible. Overview If you’re already familiar with Gatsby, static site generators and JAMstack, feel free to skip ahead to the next section. If you’re new to these latest trends in web […]

Third-party scripts include scripts hosted on third-party domains as well as those bundled in app packages. Examples of the former include analytics scripts, advertising tags, and Facebook and Twitter buttons, while examples of the latter include Google Analytics, other performance tracking libraries, and tag management scripts. These scripts are often referred to as “third-party” to […]

Google Analytics (GA4) is a wonderful platform and tool for those looking to gain additional insight into their website traffic, user profiles and behaviour, as well as specific actions that users take whilst interacting with a website. GA4 moves from traditional website sessions to an events-based approach, enabling website managers to tailor their reporting and […]

If your server logs have always seemed like a bottomless silo of indecipherable data that just gets bigger and bigger, you could be missing out on crucial technical SEO value. This guide will help you to understand the value of log file analysis for SEO and how to use it to identify opportunities for web […]

The internet is driven by content. Whether it’s product descriptions on an ecommerce site, articles on a news website, or user-generated posts on a social network, content is what we create and consume every time we get online. For the most part, online content is heavily text-based, but there are pages – and entire websites […]

Internal links sometimes get left out of the conversation. They’re often not perceived as an integral part of new content generation, but they’re also not created by external link building efforts. That means internal page links sometimes get missed. And that makes them worth a second look, as a way to give your SEO campaigns […]

URL parameters are a useful way to pass information directly in a hyperlink or via the browser address bar. You’ll see them often on all kinds of websites, after a question mark in the page URL. Parameters can pass data to your analytics software, alter the appearance and content of the page, and achieve a […]