Technical SEO

As one of the most prominent technical SEO agencies in the world, we take a great deal of pride in offering in-depth and advanced technical SEO services. Within our blog you will find insights into our latest technical SEO research, best practice guidelines, algorithm updates, and modern SEO requirements – all designed to help you get more out of your website through technical SEO.
  • SEO Questions: What factors into website speed?

    Page speed is now a (small) factor in the mobile-first index, and therefore impacts SEO. It affects organic performance, and more importantly, user experience. Many people don’t consider speed since many websites are already in-line with modern standards. That said, it is regarded as one of the top ten SEO ranking factors. Speed is essential, […]

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  • A deep dive to understanding HTTP status codes

    HTTP response codes are short three-digit messages sent from a web server to your browser each time you request the loading of a new page. The response code indicates to both search engines and users what the current condition of the web-page is and what content can be expected from the page. Response codes are […]

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  • Managing successful website migrations

    Website migrations are a naturally occurring and common event on the internet as companies upgrade (or change) their platforms, rebrand, or merge with others. This is why it’s important to have a defined, phased approach to website migrations, and using past experience (and learnings) to continuously improve and refine processes. Collectively at SALT.agency, we’ve handled […]

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  • Do 404 pages negatively affect SEO performance

    Confusingly, 404 pages are treated with varying levels of importance across the SEO industry. Some reports and audits categorise them with high levels of severity, and others state that they should be fixed as soon as possible. However, 404s are a very natural part of the internet and can be very useful. TL;DR Do 404s […]

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  • Robots.txt guide for SEOs

    The robots.txt file is commonplace in any standard technical SEO audit, and the robots.txt standard gives webmasters the ability to control which robots (user-agents) are able to crawl their websites, either in part or entirely. It’s a plain .txt file, which is most commonly found through the /robots.txt URI extension; e.g. salt.agency/robots.txt A robots.txt file […]

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  • What to check if you get a sudden traffic drop

    There can be many reasons why a website might suddenly lose traffic. From changes in search engine algorithms, through to simple tracking errors, the reasons for a traffic drop can be either simple or agonisingly complex. At SALT.agency, we provide comprehensive traffic drop audits for companies that are experiencing depreciated levels of traffic. Before you […]

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