Google Penguin 4.0: What does this mean for SEO?

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Thousands of people have been waiting for a very long time, (in some cases with bated breath) for Google Penguin to run again, and at last there is finally cause for celebration as Google have confirmed the update is now live via their Webmaster Central Blog. Previously, this algorithm ran separately from the main ongoing core …

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Leeds shopping streets stuck in Google Maps time capsule

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Leeds, like many other cities across the world, is continually changing when it comes to what makes up its ‘high street’. In the past this process was quite slow, and shops would last for decades – however, that is no longer the case. In recent years, strong competition from the internet, combined with other commercial …

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Back to black? Why your second Google Penalty won’t be as easy to revoke

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The following is specifically written for business owners, marketing managers/directors, and others who engage with SEO in some form or another, but who don’t actually do the work themselves. It could be that you have an internal SEO team, and/or external suppliers such as SEO companies, or consultants. Ignoring Google’s warnings could destroy your business’s …

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Google adds a buy button to search results

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Speaking at the Code Conference in California on Wednesday, Omid Kordestani, Google’s chief business officer, said that the search engine will be adding a ‘buy button’ in its search results. In what Kordestani described as an ‘imminent change’, it means that users will soon be able to buy products straight from the search results – …

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Corporations held to account by Osborne’s ‘Google Tax’, but will it work?

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In the hopes of raising £3.1 billion, Chancellor of the Exchequer, George Osborne, announced the introduction of the so-called Google Tax last week, as part of the new budget that will take the Conservative Party into the coming elections. The new tax, named in homage to Google’s controversial money-saving ethos, formally known as the ‘diverted …

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Are you ready for Google’s Mobile Update?

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No one can reasonably say that they aren’t prepared for what’s coming on April 21st. Since late 2010, we have been wondering just when Google will strike sites that don’t accommodate for mobile users. Of course, in 2010, there weren’t even that many people using internet on mobile devices. In fact, the Galaxy S wasn’t …

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