AI Search Optimisation Services

AI is changing how potential customers find your business. SALT's AI SEO services help enterprise brands stay visible and recommended across the modern AI search landscape. This includes within ChatGPT, Gemini, Google AI Overviews, and more AI platforms customers use before they ever reach your website.

We're an AI SEO agency built on SEO fundamentals. The same team that gets you ranking in traditional search also gets you cited. Be unmissable in AI search with SALT.

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Stay visible with SEO for AI search

AI search is reshaping how brands are discovered, compared, and chosen. Searches often occur entirely inside an AI conversation, whether using a large language model (LLM) like ChatGPT or Google’s AI Mode. Questions and answers are exchanged before a customer ever lands on a website or sees a traditional search engine results page (SERP).

SALT helps enterprise teams be discoverable and unmissable across AI search landscapes. We combine established SEO expertise with dedicated AI search optimisation research to devise strategies and deliver services that help brands appear in these environments.

Improving AI visibility includes making sure your product data is structured correctly for AI shopping agents (Agentic Commerce Protocol), and strengthening how clearly AI systems understand who you are and what you offer (entity development).

These are foundational to SEO for AI search. Make a mistake, and no amount of content will fix it. Future-proof your brand’s online visibility and presence with expert SEO for AI services.

AI SEO tools and agents for enterprise brands

We've built and continue to develop and refine our own AI monitoring agents, so there’s no need to rely on guesswork or a third-party tool. These AI SEO tools track how your brand appears across LLM responses and benchmark that against your named competitors.

This information feeds straight into a prioritised action plan. Gain clear insights and know what you have to do to improve your AI visibility with access to our AI SEO tools.

That gives your team a live, evidenced answer to the question every board now asks: “are we visible in AI search? And what's happening if we're not?”

How SALT demystifies the evolving AI search arena

AI search optimisation involves three activities in sequence. It’s understanding your brand’s position in AI search, shaping how AI systems represent you, and proving the commercial impact. This is how that breaks down with our AI SEO agency services.

LLM Visibility Monitoring

Track brand presence across leading LLMs (ChatGPT, Claude, Gemini) and identify shifts in visibility across AI search results.

Competitor AI Benchmarking

Compare performance with key competitors and uncover opportunities with AI SEO.

AI Sentiment and Relevance Audits

Assess how LLMs interpret your brand and highlight sentiment patterns and relevance gaps.

ACP Feed Optimisation

Improve ACP feeds to enhance GEO and AI-led visibility through structured, accurate data.

AI Overview Tracking

Monitor inclusion in AI overview modules and track the factors that influence placement.

AI Mode Tracking

Measure how you appear across multimodal AI results, including text, image, voice, and task-led outputs.

Entity and Topic Graph Development

Strengthen entity signals and build topic connections to support artificial intelligence optimisation.

AI Crawler Simulation

Simulate how AI systems interpret your site and identify gaps that block AI website optimisation.

Soft Navigation and Event Tracking Setup

Implement tracking aligned with task-led journeys to understand engagement across content clusters.

Intent Redistribution Modelling

Map how AI redistributes search intent and identify the content needed to capture demand.

Task-Led Content Strategy

Develop content built around user tasks to improve AI content for SEO and support stronger relevance.

AI Search Traffic Estimation Models

Forecast AI-driven traffic and understand the contribution of optimised agents to demand capture.

Brand Safety and AI Hallucination Monitoring

Detect hallucinations and brand safety risks and maintain accurate, trusted representation.

AI Crisis Response Framework

Establish processes to identify and address misinformation about your brand or crisis events triggered by AI systems.

Client Reviews

Onyx Ahmad

VP of Business Development, International Filter Products Inc.

We have been extremely impressed with SALT’s work, professionalism, and data-driven approach. What stands out the most is not just the reporting itself, but the depth of insight behind the data and how clearly it is translated into actionable business understanding.

Their reports provide far more than numbers — they deliver meaningful analysis of traffic sources, organic growth, branded vs. non-branded performance, conversion behavior, user devices, landing page performance, and search trends. The level of visibility they provide gives us confidence in our digital strategy and helps us better understand how our customers are finding and interacting with our business.

We especially appreciate SALT’s strong use of analytics, trend analysis, and performance benchmarking. Seeing clear growth in organic performance, user behavior patterns, and conversion insights has reinforced the value of a truly data-driven marketing strategy.

SALT has demonstrated a strong command of SEO analytics, transparent communication, and an impressive ability to turn complex data into understandable, strategic insight. We highly value their partnership and would confidently recommend their team to organizations looking for a sophisticated, insight-focused digital marketing agency.
Luke Giles

Digital Content & SEO Manager, Jewson

Since partnering with SALT during the launch of our e-commerce platform, they’ve been a valuable partner to Jewson and STARK UK, helping us lay a strong technical SEO foundation that continues to support the business today.

They have consistently brought a high level of strategic SEO expertise to the table, helping us adapt to changing market conditions while staying focused on the areas that matter commercially.

Their understanding of the realities of our business has meant recommendations have remained practical, while the work delivered has helped us maintain visibility, strengthen key categories, and drive measurable improvements in organic performance.
Anastasia Pavlova

SEO Specialist, JetBrains

Working with SALT helped us approach SEO in a much more strategic and data-driven way. From identifying high-impact keyword opportunities to shaping content that performs well in traditional and AI search, their team consistently brought both strong SEO expertise and a deep understanding of developer audiences.

View all reviews

Common AI Optimisation & Multimodal Search Services FAQs

How do you measure AI SEO performance?

AI SEO performance is measured through a combination of LLM visibility, GA4 configuration for AI referral traffic, and repeatable prompt-based audits that track whether and how a brand is cited over time.
What is AI SEO?

AI SEO has many names — AI search optimisation, generative engine optimisation (GEO), and answer engine optimisation (AEO). It’s the practice of ensuring AI platforms like ChatGPT, Gemini, and Google's AI Overviews can find, understand and recommend your brand.

Traditional SEO earns you a ranking in the SERPs. AI SEO services earn you a mention (and often a citation) inside the answer itself. This is achieved through various best practices to optimise a website so it meets what AI tools want when looking for information and sources to trust.
What is an AI SEO agency? And how is it different from a normal SEO agency?

An AI seo agency focuses on improving brand visibility inside AI-generated answers, not just search engine rankings. SALT delivers both from one team. Your AI and traditional search strategy stay aligned instead of working against each other.
Will AI search replace traditional SEO?

Traditional SEO remains essential for technical performance and discoverability, which feeds into AI optimisation. AI search optimisation sits alongside it, addressing how AI systems interpret and cite your content specifically.

Send us a Brief

Alternatively call us on +44 (0) 20 8050 7258 or email [email protected]

AI Search Optimisation Services

Stay visible with SEO for AI search

AI SEO tools and agents for enterprise brands

How SALT demystifies the evolving AI search arena

Client Reviews

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Common AI Optimisation & Multimodal Search Services FAQs

How do you measure AI SEO performance?

What is AI SEO?

What is an AI SEO agency? And how is it different from a normal SEO agency?

Will AI search replace traditional SEO?