The SALT British Travel Search Report (Summer 2026)
A comprehensive analysis of UK search volume data across 150+ keywords spanning festival season purchasing, cost-conscious travel, and Britons’ biggest travel concerns for summer 2026.
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Search data as a proxy for fan loyalty (World Cup 2026)
As the 2026 FIFA World Cup reaches full swing across North America, new data from SALT has found that England fans are significantly outpacing every other nation when it comes to demonstrated intent to travel. By combining Ahrefs search data across 12 keyword variants in 8 languages, and normalising against national populations, SALT has built […]
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How British consumers are adapting to the extreme summer of 2026
For a long time, the normal British reaction to a hot day was easy to guess. People ran to the local shop for cheap barbecues, searched for nearby pub gardens, and tried to find the last desk fan in town. Now, things are very different. Recent internet search data shows a big shift as British […]
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Algorithmic Bias in UK Staycation Recommendations
The UK staycation market is being pulled in two directions, with growing hesitation around air travel driven by cost, disruption, and general friction pushing some travellers to stay closer to home, while rising fuel prices are making even domestic day trips less appealing and forcing people to think more carefully about where and how they […]
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The Omission of Health Context in AI-Generated Travel Recommendations: A Case Study on Babymoon Destinations and Zika Risk
In April 2026, we carried out a detailed audit into how generative search engines recommend babymoon destinations. The analysis was built on live data pulled from Ahrefs Brand Radar, specifically through its AI Responses endpoint, which allowed us to observe how these systems behave in real search conditions rather than controlled tests. We focused on […]
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