What does create my own path mean?

Once you have grown past the Senior Account Director or Leadership level, the world is your oyster. We will work with you to create a role that suits your goals and skillset. The possibilities are endless.

Research

Algorithmic Bias in UK Staycation Recommendations

The UK staycation market is being pulled in two directions, with growing hesitation around air travel driven by cost, disruption, and general friction pushing some travellers to stay closer to home, while rising fuel prices are making even domestic day trips less appealing and forcing people to think more carefully about where and how they […]
Read more
The Omission of Health Context in AI-Generated Travel Recommendations: A Case Study on Babymoon Destinations and Zika Risk

In April 2026, we carried out a detailed audit into how generative search engines recommend babymoon destinations. The analysis was built on live data pulled from Ahrefs Brand Radar, specifically through its AI Responses endpoint, which allowed us to observe how these systems behave in real search conditions rather than controlled tests. We focused on […]
Read more