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Meet our Award-Winning Team

SALT's team of innovators and specialists work hard so that your business can achieve sustainable growth.
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Our Leadership Team

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Reza Moaiandin

Reza Moaiandin

Co-Founder & Commercial Director

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Martin Woods

Martin Woods

Co-Founder & SEO Director

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Tony Seaman

Board Advisor

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Dan Taylor

Dan Taylor

Partner & Head of Innovation (Search & AI)

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Linda Davis

Linda Davis

People Capability & Culture Lead

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Sean Barber

Head of SEO Client Delivery

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Sarah Mitchell

Sarah Mitchell

Associate Head of Content

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Chris Rothwell

Chris Rothwell

Head of Growth

Awards & Recognition

    • Recent Highlights

    Rocket setting off to symbolise the strength of publishing content first for AI visibility. Why the brands that publish first increasingly win AI visibility
    For years, content marketing has been governed by one simple rule – find out what people are searching for, and...
    Jack Lenton
    15 Sep 2026
    Repurpose, reuse and refresh your content: The value of reworking over creation
    Every content marketing team knows the feeling. Keeping the content calendar full of new titles and campaign plans can feel...
    Hannah Stones
    27 Aug 2026
    Breaking down walls: Why SEO and Content can’t work apart anymore
    Your SEO and Content teams no doubt toil extremely hard to produce work they’re proud of. But they could also...
    Reza Moaiandin
    18 Aug 2026
    Google Search Console follow-up AI interactions in query reports
    A major frustration that I have had alongside most of the SEO industry revolves around how Google have bundled their...
    Dan Taylor
    7 Aug 2026
    Understanding AI Training Data
    TL;DR Publishing a webpage before an AI's stated cutoff date does not guarantee the model actually read or learned that...
    Dan Taylor
    5 Aug 2026
    How data-led content can help drive links and visibility
    Content may be king, but the crown is easier to replicate than ever. AI has made producing content fast, cheap,...
    Graham Matthews
    4 Aug 2026
    Trust and social proof in the AI era: Why your content visibility is worthless without reviews
    Imagine you’re shopping for a new toaster online. Toaster one boasts a thousand reviews and an average 4-star rating. Option...
    Graham Matthews
    28 Jul 2026
    Entity Strength Index (ESI), the new standard for brand authority
    Brands that lack a recognised Knowledge Graph entity risk being treated as ambiguous strings of text rather than established corporate...
    Dan Taylor
    22 Jul 2026
    Your evergreen content isn’t working. Here’s how to fix it
    Imagine you’re a DIY retailer. Your warehouse-sized stores stock everything from tools and paint supplies to garden furniture. And that’s...
    Scott Hood
    14 Jul 2026
    A third of travel prompts in ChatGPT don't leave the training data
    We logged ChatGPT's hidden metadata, and watched it decide when to search the web and when to answer from memory (training...
    Dan Taylor
    6 Jul 2026
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