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Meet our Award-Winning Team

SALT's team of innovators and specialists work hard so that your business can achieve sustainable growth.
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Our Leadership Team

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Reza Moaiandin

Reza Moaiandin

Co-Founder & Commercial Director

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Martin Woods

Martin Woods

Co-Founder & SEO Director

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Tony Seaman

Board Advisor

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Dan Taylor

Dan Taylor

Partner & Head of Innovation (Search & AI)

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Linda Davis

Linda Davis

People Capability & Culture Lead

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Sean Barber

Head of SEO Client Delivery

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Sarah Mitchell

Sarah Mitchell

Associate Head of Content

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Chris Rothwell

Chris Rothwell

Head of Growth

Awards & Recognition

    • Recent Highlights

    How AI search audits map your brand in the generative era
    Search is changing as machine intelligence becomes a more integrated part of daily results. While traditional SEO was designed for...
    Dan Taylor
    29 Apr 2026
    Your ROAS is lying to you: The profit playbook for e-commerce CMOs
    There’s a particular kind of stuck CMOs face that’s hard to diagnose because on the surface everything still looks fine....
    Reza Moaiandin
    29 Apr 2026
    Entity SEO: The visibility layer most brands are missing
    How visible is your brand in AI search? If you’re not showing up in responses to relevant queries, the problem...
    Reza Moaiandin
    13 Apr 2026
    Understanding Reddit's role in AI search responses
    In the current AI landscape, there is a persistent narrative that Reddit has become the primary source for Large Language...
    Dan Taylor
    8 Apr 2026
    Clarity, credibility or chaos: Winning travel marketing in 2026
    Most travel marketers are still optimising for a world that no longer exists. They’re chasing clicks, harvesting demand through performance...
    Reza Moaiandin
    6 Apr 2026
    Why original research is the most valuable content in the AI era
    Done well, original research has always been content gold. You only have to look at the number of benchmark reports,...
    Sarah Mitchell
    2 Apr 2026
    The marketing funnel is breaking – Here’s what replaces it in the age of AI
    AI-mediated discovery is changing how buyers find and evaluate information. In many cases, potential customers now encounter brands through AI-generated...
    Sarah Mitchell
    26 Mar 2026
    How to build, position, and scale a trust-based B2B company
    Here’s a scenario most founders know all too well: You meet someone at a networking event, the conversation clicks, and...
    Reza Moaiandin
    23 Mar 2026
    It doesn’t get dumber than dumbing down your content
    Not long after I started my first writing business, I landed a plum assignment with a big consulting firm to...
    Sarah Mitchell
    19 Mar 2026
    Content quality and strategy matter more than ever in the age of AI
    You’ve read all the articles on AI adoption. You’ve seen the data on changing research behaviours and zero click search. You’ve probably experimented with a few AI tools yourself....
    Sarah Mitchell
    17 Mar 2026
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