Meet our Award-Winning Team

SALT's team of innovators and specialists work hard so that your business can achieve sustainable growth.

SALT.agency

Our Leadership Team

Reza Moaiandin

Co-Founder & Commercial Director

Martin Woods

Co-Founder & SEO Director

Tony Seaman

Board Advisor

Dan Taylor

Partner & Head of Innovation (Search & AI)

Linda Davis

People Capability & Culture Lead

Sean Barber

Head of SEO Client Delivery

Sarah Mitchell

Associate Head of Content

Chris Rothwell

Head of Growth

Awards & Recognition

Recent Highlights

What happens when SEO teams start owning revenue?

Marketing has always had a tendency to chase the newest acronym. SEO. GEO. AEO. AI search. Zero-click search. Every few...

Reza Moaiandin
9 Jun 2026

87% of travel brands are invisible to AI agents

An autonomous AI agent tasked with planning a complex anniversary trip operates entirely behind the scenes without ever browsing a...

Dan Taylor
4 Jun 2026

Your buyer personas are broken: How AI has redefined the customer journey

Something has shifted. You can feel it in the numbers, even if you can't fully explain why just yet. Traffic...

Reza Moaiandin
2 Jun 2026

Is your website ready for AI agents?

The web is changing much faster than any point since the shift to mobile and in 2026 we are witnessing...

Dan Taylor
1 Jun 2026

Agentic readiness for brands, and how the accessibility tree is used for navigation

The internet is experiencing a substantial shift in how users interact with online platforms. As well as growing adoption in...

Dan Taylor
27 May 2026

What do Google's I/O updates mean for travel brands?

For travel brands, Google’s latest updates from their 2026 I/O keynote signal a major change in how holidays are researched,...

Dan Taylor
20 May 2026

Why strong marketing teams don’t happen by accident

Most conversations about marketing performance circle around the same things. Strategy. Budget. Technology. Attribution. Talent. Sometimes process gets dragged in...

Reza Moaiandin
19 May 2026

Microsoft Clarity's new AI citations vs. traditional keyword visibility

Microsoft has introduced a valuable new feature that enables SEOs and webmasters to track how their websites are cited across...

Dan Taylor
18 May 2026

What is the LLMs.txt file?

Andrej Karpathy (a founding member of OpenAI and later Director of AI at Tesla) frames the rise of documentation standards...

Dan Taylor
15 May 2026

Why you shouldn't let AI ghostwrite your SEO RFP

Outsourcing the creation of a Request for Proposal (RFP) to an AI might seem like a brilliant productivity hack, or...

Dan Taylor
13 May 2026