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Meet our Award-Winning Team

SALT's team of innovators and specialists work hard so that your business can achieve sustainable growth.
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Our Leadership Team

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Reza Moaiandin

Reza Moaiandin

Co-Founder & Commercial Director

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Martin Woods

Martin Woods

Co-Founder & SEO Director

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Tony Seaman

Board Advisor

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Dan Taylor

Dan Taylor

Partner & Head of Innovation (Search & AI)

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Linda Davis

Linda Davis

People Capability & Culture Lead

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Sean Barber

Head of SEO Client Delivery

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Sarah Mitchell

Sarah Mitchell

Associate Head of Content

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Chris Rothwell

Chris Rothwell

Head of Growth

Awards & Recognition

    • Recent Highlights

    Google Search Console follow-up AI interactions in query reports
    A major frustration that I have had alongside most of the SEO industry revolves around how Google have bundled their...
    Dan Taylor
    7 Aug 2026
    Understanding AI Training Data
    TL;DR Publishing a webpage before an AI's stated cutoff date does not guarantee the model actually read or learned that...
    Dan Taylor
    5 Aug 2026
    How data-led content can help drive links and visibility
    Content may be king, but the crown is easier to replicate than ever. AI has made producing content fast, cheap,...
    Graham Matthews
    4 Aug 2026
    Entity Strength Index (ESI), the new standard for brand authority
    Brands that lack a recognised Knowledge Graph entity risk being treated as ambiguous strings of text rather than established corporate...
    Dan Taylor
    22 Jul 2026
    Your evergreen content isn’t working. Here’s how to fix it
    Imagine you’re a DIY retailer. Your warehouse-sized stores stock everything from tools and paint supplies to garden furniture. And that’s...
    Scott Hood
    14 Jul 2026
    A third of travel prompts in ChatGPT don't leave the training data
    We logged ChatGPT's hidden metadata, and watched it decide when to search the web and when to answer from memory (training...
    Dan Taylor
    6 Jul 2026
    Build for asking: How to make your content count in the age of AI search
    The biggest thing to understand about AI search is this: AI doesn't return pages. AI doesn’t drive clicks like normal...
    Reza Moaiandin
    30 Jun 2026
    Only 27% of domain migrations recover in 90 days
    When a website migrates from one domain to another using a 301 redirect, it typically experiences a temporary decline in...
    Dan Taylor
    26 Jun 2026
    Give your original research the blockbuster treatment
    There are plenty of reasons why great original research content is so valuable. It can build authority, attract backlinks, and,...
    Scott Hood
    16 Jun 2026
    What happens when SEO teams start owning revenue?
    Marketing has always had a tendency to chase the newest acronym. SEO. GEO. AEO. AI search. Zero-click search. Every few...
    Reza Moaiandin
    9 Jun 2026
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