+1 (781) 205-1150 00:00 (GMT)

Meet our Award-Winning Team

SALT's team of innovators and specialists work hard so that your business can achieve sustainable growth.
SALT Meeting 2
SALT candid 39

Our Leadership Team

Salt Lines
Reza Moaiandin

Reza Moaiandin

Co-Founder & Commercial Director

Salt Lines
Martin Woods

Martin Woods

Co-Founder & SEO Director

Salt Lines

Tony Seaman

Board Advisor

Salt Lines
Dan Taylor

Dan Taylor

Partner & Head of Innovation (Search & AI)

Salt Lines
Linda Davis

Linda Davis

People Capability & Culture Lead

Salt Lines

Sean Barber

Head of SEO Client Delivery

Salt Lines
Sarah Mitchell

Sarah Mitchell

Associate Head of Content

Salt Lines
Chris Rothwell

Chris Rothwell

Head of Growth

Awards & Recognition

    • Recent Highlights

    Build for asking: How to make your content count in the age of AI search
    The biggest thing to understand about AI search is this: AI doesn't return pages. AI doesn’t drive clicks like normal...
    Reza Moaiandin
    30 Jun 2026
    Only 27% of domain migrations recover in 90 days
    When a website migrates from one domain to another using a 301 redirect, it typically experiences a temporary decline in...
    Dan Taylor
    26 Jun 2026
    Give your original research the blockbuster treatment
    There are plenty of reasons why great original research content is so valuable. It can build authority, attract backlinks, and,...
    Scott Hood
    16 Jun 2026
    What happens when SEO teams start owning revenue?
    Marketing has always had a tendency to chase the newest acronym. SEO. GEO. AEO. AI search. Zero-click search. Every few...
    Reza Moaiandin
    9 Jun 2026
    87% of travel brands are invisible to AI agents
    An autonomous AI agent tasked with planning a complex anniversary trip operates entirely behind the scenes without ever browsing a...
    Dan Taylor
    4 Jun 2026
    Your buyer personas are broken: How AI has redefined the customer journey
    Something has shifted. You can feel it in the numbers, even if you can't fully explain why just yet. Traffic...
    Reza Moaiandin
    2 Jun 2026
    Is your website ready for AI agents?
    The web is changing much faster than any point since the shift to mobile and in 2026 we are witnessing...
    Dan Taylor
    1 Jun 2026
    Agentic readiness for brands, and how the accessibility tree is used for navigation
    The internet is experiencing a substantial shift in how users interact with online platforms. As well as growing adoption in...
    Dan Taylor
    27 May 2026
    What do Google's I/O updates mean for travel brands?
    For travel brands, Google’s latest updates from their 2026 I/O keynote signal a major change in how holidays are researched,...
    Dan Taylor
    20 May 2026
    Why strong marketing teams don’t happen by accident
    Most conversations about marketing performance circle around the same things. Strategy. Budget. Technology. Attribution. Talent. Sometimes process gets dragged in...
    Reza Moaiandin
    19 May 2026
    Salt Lines