Meet our Award-Winning Team

SALT's team of innovators and specialists work hard so that your business can achieve sustainable growth.

SALT.agency

Our Leadership Team

Reza Moaiandin

Co-Founder & Commercial Director

Martin Woods

Co-Founder & SEO Director

Tony Seaman

Board Advisor

Dan Taylor

Partner & Head of Innovation (Search & AI)

Linda Davis

People Capability & Culture Lead

Sean Barber

Head of SEO Client Delivery

Sarah Mitchell

Associate Head of Content

Chris Rothwell

Head of Growth

Awards & Recognition

Recent Highlights

What do Google's I/O updates mean for travel brands?

For travel brands, Google’s latest updates from their 2026 I/O keynote signal a major change in how holidays are researched,...

Dan Taylor
20 May 2026

Why strong marketing teams don’t happen by accident

Most conversations about marketing performance circle around the same things. Strategy. Budget. Technology. Attribution. Talent. Sometimes process gets dragged in...

Reza Moaiandin
19 May 2026

Microsoft Clarity's new AI citations vs. traditional keyword visibility

Microsoft has introduced a valuable new feature that enables SEOs and webmasters to track how their websites are cited across...

Dan Taylor
18 May 2026

What is the LLMs.txt file?

Andrej Karpathy (a founding member of OpenAI and later Director of AI at Tesla) frames the rise of documentation standards...

Dan Taylor
15 May 2026

Why you shouldn't let AI ghostwrite your SEO RFP

Outsourcing the creation of a Request for Proposal (RFP) to an AI might seem like a brilliant productivity hack, or...

Dan Taylor
13 May 2026

What is Google Glue?

Google uses several hidden systems to decide which websites appear at the top of your search results. For a long...

Dan Taylor
12 May 2026

AI citations: The iceberg hidden beneath the surface of your analytics

Most CMOs looking at their analytics today will come to the same conclusion: AI isn’t driving enough traffic to matter....

Reza Moaiandin
12 May 2026

How hit shows are reshaping British tourism

The traditional holiday brochure is rapidly being replaced by the streaming queue as the primary source of travel inspiration for...

Dan Taylor
5 May 2026

How AI search audits map your brand in the generative era

Search is changing as machine intelligence becomes a more integrated part of daily results. While traditional SEO was designed for...

Dan Taylor
29 Apr 2026

Your ROAS is lying to you: The profit playbook for e-commerce CMOs

There’s a particular kind of stuck CMOs face that’s hard to diagnose because on the surface everything still looks fine....

Reza Moaiandin
29 Apr 2026