hero-blog-index

The Blog

  • How to optimise images for SEO – best practices

    When people refer to website content, they often mean written copy. However, content can be anything on the page — copy, images, video, and more. A page without content is simply a blank page. More often than not, you will find an array of people discussing content optimisation and keyword usage within articles and landing […]

    Read more
  • An introduction to CDNs and how they benefit SEO 

    An introduction to CDNs and SEO benefits  When the distance between the server and a user increases, so does the latency.   The latency is the time the server needs to respond to a request. Due to the global nature of Content Delivery Networks (CDNs), your site can be artificially moved closer to the user. This […]

    Read more
  • How to create a marketing funnel

    The goal of every business is to generate leads and make a profit. You need to attract and retain customers, which can (and should) be done differently depending on who you’re targeting and when. This article will look at every stage of the marketing funnel, how you can create one, and which type of customers […]

    Read more
  • An SEO industry analysis of The UK online fashion industry

    2020 is now known as the year that revolutionised eCommerce. Unprecedented lockdowns and social distancing drove fear among masses globally for shopping in physical stores. Consumers switched to online shopping, which was a safe, fast and convenient way to purchase items. This change in buyer behaviours made online fashion businesses compete to succeed online, trying […]

    Read more
  • A guide to an SEO URL structure

    How you structure URLs for SEO is just as important as optimising page titles, meta descriptions and headers.The structure of a URL varies for most websites depending on their intent. For instance, an e-Commerce website’s URL structure will be different to that of a blog website.What is a URL?  A URL is a unique address […]

    Read more
  • An SEO analysis of UK challenger banks industry

    Financial Services in the United Kingdom play a key role in contributing to the country’s economy, which accounted for £164.8 billion in 2020.  The market size revenue of the banking industry alone reached £96.1bn, making it an attractive industry to enter the market. However, during the financial crisis in 2008, the UK banking industry faced […]

    Read more
  • An SEO analysis of the US healthcare EHR/EMR software market

    Within the US healthcare industry, doctors, hospitals, and other healthcare professionals use software to keep track of patient medical records. This software, called Electronic Health Record (EHR) or Electronic Medical Record (EMR) software, plays a vital role in the communication of patient data within one location and across multiple healthcare sites. In this analysis, we’ve […]

    Read more
  • How to conduct a successful blog post audit

    The first thing to consider when starting your blog post audit is the overall quality of the content. Ask yourself — is this blog of high quality, or does this need optimizing? A good blog post should be simple to navigate, easily accessible for your marketing team (if you have one), and able to generate […]

    Read more
  • An organic overview of the US big box hardware & DIY sector

    Home fashion changes constantly, and new designs become outdated in a short space of time. Landlords and homeowners worldwide and, more specifically, in the United States frequently renovate their properties to keep up with the latest home renovation and improvement trends.  2020 is the year associated with being at home, which led to an elevated […]

    Read more