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The Blog

  • Guide to Setting Up Google Analytics 4 Property and Custom Conversion Events

    Google Analytics (GA4) is a wonderful platform and tool for those looking to gain additional insight into their website traffic, user profiles and behaviour, as well as specific actions that users take whilst interacting with a website. GA4 moves from traditional website sessions to an events-based approach, enabling website managers to tailor their reporting and […]

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  • What you need to know about duplicate content

    Duplicate content is a major cause for concern for webmasters and online marketers. If a page is flagged as duplicate content, you run the risk of it vanishing from the search results entirely. However, this does not always happen. In some cases, you might find your page ranks lower in Google Search results than a […]

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  • How to use Unavailable_After tags to increase crawl efficiency

    Working with large websites (1 million+ pages), or websites with high levels of time-sensitive content can sometimes be tricky when it comes to ensuring new content is crawled (and processed) so that users can discover it as quickly as possible. This is where the unavailable_after meta robots tag can come in handy. Unavailable_after tags provide […]

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  • Top tips for log file analysis

    If your website log file has always seemed like a bottomless silo of indecipherable data that just gets bigger and bigger, you could be missing out on crucial technical SEO value. This guide will help you to understand the value of log file analysis for SEO and how to go about it, to identify opportunities […]

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  • Does UX matter to SEO?

    Website and server traffic is often divided into two main groups: human users and search engine crawlers, also known as robots. User experience, or UX, focuses on the first of those groups, making sure that your pages load quickly and reliably, and that it’s easy for humans to interact with your content in some way. […]

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  • Tips for Planning an eCommerce store architecture

    Once you’ve chosen the platform and CMS for your eCommerce website, the architecture is the first obstacle you’ll need to overcome as you start to build up the foundations. Because of this, you must design a well thought out, long-lasting structure that gives you the best possible opportunity of ranking successfully in search engine results. […]

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  • A guide to canonical tags

    The internet is driven by content. Whether it’s product descriptions on an ecommerce site, articles on a news website, or user-generated posts on a social network, content is what we create and consume every time we get online. For the most part, online content is heavily text-based, but there are pages – and entire websites […]

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  • Is Google My Business worth it for your SEO strategy?

    Google My Business (GMB) is a free tool launched in 2014 to help local search performance for companies of any size. It signaled a move away from sponsored listings and directories with more autonomy and creativity passed to businesses to market themselves locally. By simply providing your address, trading hours, and phone number, you can […]

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  • An introduction to website breadcrumbs

    Breadcrumbs are one of the oldest navigational aids used on websites and are still a useful feature for improving user experience (UX) to this day. They provide a very easy way to click through to a parent page, category/index page, or to a website’s homepage, without relying on the browser’s back button. However, breadcrumbs also […]

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  • Can you succeed in Search with a sustainable website?

    Climate change continues to be the biggest threat to our way of life. Within the past ten years, we have seen sustainable changes encouraged from all angles — whether recycling or reusing, biking to work, or simply eating less meat, people everywhere are making changes to live more eco-friendly lives.  As a business owner, it […]

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  • SALT.agency hires Vicky Mills

    We are delighted to share that Vicky Mills has joined our growing team as a technical SEO consultant. Vicky has worked in SEO since she left university and joins us from her previous role at Blue Array. Vicky hadn’t heard of SEO before applying for her first job in the industry two and a half […]

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