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The Blog

  • Common JavaScript errors in SEO and how to avoid them

    JavaScript (JS), initially named Live Script, was developed by Brendan Eich in 1995. Put simply, JS is a scripting language that enables web developers to insert code within a website. The script also allows performing tasks that are not possible in the traditional HTML markup language. These are mostly interactive behaviours, such as displaying hamburger […]

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  • Technical Writing vs Technical Content Writing

    With only one word differing the two terms, the confusion between technical writing and technical content writing is understandable. Further adding to this confusion is the fact that the two disciplines require similar skill sets and can even cross paths in many instances. However, the ultimate aims of technical writing and technical content writing are […]

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  • How to prevent comment spam as a site owner

    In the majority of cases, post comments are a good indication that a site is generating quality content to a healthy and attentive audience. Often referred to as user-generated content (UGC), comments are great for SEO as they provide sites with free qualitative content, longtail keywords, and can help boost signals across social platforms. There […]

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  • What to check if you get a sudden traffic drop

    There can be many reasons why a website might suddenly lose traffic. From changes in search engine algorithms, through to simple tracking errors, the reasons for a traffic drop can be either simple or agonisingly complex. At SALT.agency, we provide comprehensive traffic drop audits for companies that are experiencing depreciated levels of traffic. Before you […]

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  • Faceted navigation best practices

    Otherwise known as guided navigation, faceted navigation uses product metadata that users can then utilise to refine search queries and category listings. Most enterprise and e-commerce sites use types of faceted navigation so that users can quickly navigate the site for the products that they desire. Although this is indeed very wholesome for users, faceted […]

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