The Blog

  • Google launches AI Overviews, among other AI-powered search tools

    Google’s 2024 IO conference has been one of the most eagerly anticipated events in recent years. And now it’s official: we’re now in the Gemini Era. The conference fulfilled many predictions by launching Search Generative Experience (SGE) to the public. Additionally, it introduced several other AI-powered tools poised to transform how users find information and […]

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  • Does generative AI deliver value to travel itinerary searches?

    A year ago, ChatGPT disrupted our lives and processes. With it, countless AI tools quickly followed suit and became more accessible to the general public. Search engines are now beginning to introduce a plethora of AI-powered search tools. As businesses, we need to be prepared for how users will adopt these new technologies and how […]

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  • Protein Works partners with SALT.agency

    Protein Works, an innovation-led nutrition and functional foods brand, is pleased to announce a strategic partnership with SALT.agency, a world-renowned SEO agency. The move signals a significant step in Protein Works’ ambitious growth plans to expand its marketing and product strategy through a focused analytics and SEO strategy, with a keen eye on leveraging AI […]

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  • Understanding Google’s March 2024 Updates

    This article has been co-written by Dan Taylor and Alireza Esmikhani. On March 5, 2024, Google announced two algorithm updates targeting content quality and addressing spammy tactics that could previously boost a website’s ranking in Google’s SERPs. These updates were named the March 2024 Core Update, and the March 2024 Spam Update. At the time […]

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  • Third-party cookies are crumbling: What’s happening?

    Google Chrome will join Firefox and Safari in phasing out third-party cookies, eventually reaching 100% of users globally by Q3 in 2024. The browser has already started making headway, with third-party cookie access restricted for a randomly selected 1% of users as of 4 January 2024. Based on data from Statista, this will apply to […]

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  • When do users start researching adventure travel trips?

    The world of adventure travel is thrilling, offering journeys into the extraordinary for those with a taste for the wild and the unknown. If you’re in the adventure travel industry, understanding the timing of traveller decisions is vital. With the right resources, we can analyse and unpick search data to determine when users start seriously […]

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  • Webinar: The ethical application of AI in content marketing

    For our latest LinkedIn Live, SALT’s Head of Content, Andy Jessop, and Content Consultant, Natalya Stecko, spoke about the ethical application of AI in content marketing. A hot topic in the digital marketing industry, the pair addressed some of the biggest questions and concerns surrounding AI ethics, including: navigating the risk of false information ensuring […]

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  • How Zapier quadrupled their organic traffic in 3 years

    Driving organic traffic in the SaaS space can be a challenge for many businesses, especially considering the ever-growing nature of the industry and the high level of competition. In such a saturated market, businesses must trial more creative avenues for marketing outside of the norm. This is particularly important in the SEO game, which Zapier […]

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  • Using long-tail keywords to improve your B2B marketing

    Long-tail keywords — often overlooked in favour of their broader counterparts — are the unsung heroes of B2B marketing strategies. These comprehensive, more specific phrases typically have lower search volumes but possess a hidden power: precision. They align seamlessly with the intricate needs and nuanced queries of B2B audiences, making them potent in targeting the […]

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  • How to write technical content for SaaS products

    We’ve all heard the advice to “write like you’re talking to a friend,” but does that apply when creating technical content for SaaS products? Chatting to our mates about A/B testing or development frameworks isn’t common, meaning technical content marketing requires a slightly different approach. It has to be intriguing for the average reader while […]

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  • How to cite sources and quotes in your content

    They say imitation is the ultimate form of flattery — unfortunately, when writing online content, not properly crediting your “inspiration” could land you in hot water. Citing quotes, statistics, ideas, and other borrowed material helps you become a more ethical and thorough digital writer while boosting your credibility and content quality. And to have the […]

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