What you need to know about Google’s Speed Update

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At the beginning of the year Google announced that it was going to start using page speed as a ranking factor for mobile searches (previously, page speed was only a ranking factor for desktop searches). In a blog post, it stated that the new factor was to come into effect in July, and four days …

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Google launches URL inspection tool

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On June 25, writing in the Google Webmaster Central Blog, Search Console Engineers announced a brand-new URL inspection tool that has been added to the new Search Console. Webmasters have been requesting more information on how Google Search sees a specific URL and this query has now been answered. The tool provides detailed information on …

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JavaScript for the modern web and good user experience

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TLDR JavaScript helps us enhance user experience. JavaScript runs on user devices — but we shouldn’t abuse their power. Ship only necessary JavaScript and as little as possible. SEO & JavaScript boils down to prerendering, and then you are left with HTML. A user should be able to interact with UI when they see it, so …

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A guide to planning downtime for your website

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This guide is to help those who want to make sure their website downtime does not impact on their organic search performance: What is website downtime? The term downtime refers to a period of time when a website is unavailable or offline. Although it is common for downtime to be a planned event for routine …

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Live blog from Internet Summit 2018

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SALT.agency is proud to be attending the Internet Summit 2018, taking place on Thursday 14 June. Throughout the day we’ll be providing live commentary from some of the talks and discussions that we’ll be attending.

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How to do guest blogging well in 2018

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A video by Matt Cutts in 2014 seemingly suggesting guest blogging was dead caused a bit of a stir in SEO and offsite communities, as did more recent statements from Google echoing the same sentiment. However, context is key, and all of these warnings were aimed at guest blogging done badly. By badly I mean …

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React SEO, Universal JavaScript – Part 1

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TL;DR Websites that are built using React.JS are perfectly SEO-friendly when built correctly. If you are going to build a website that renders the front-end using React.JS, then make sure you render the first version before serving it to the search engines. It is no news to anyone that old browsers which can’t render the …

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