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The Blog

  • James Deverick joins SALT from previous role in Asia

    We are delighted to introduce our newest SALT.agency team member: James Deverick. James has joined the team as a senior SEO consultant, having worked in search for almost 10 years in a wide variety of roles in Asia. James’s experience of APAC SEO will bolster SALT’s existing international SEO team, which prides itself on technical […]

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  • How to diagnose your ranking drops

    Falls in ranking can put you on panic stations, but don’t worry – here we look at how to diagnose your ranking drops. Once you know what’s gone wrong, you’re better placed to take the action you need to recover your rankings.It is important to understand that rankings can fluctuate for a lot of legitimate […]

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  • Natalya Stecko joins SALT.agency

    Here at SALT.agency, we like to hire both experts in our field and also, individuals in which we see a great deal of potential. While we are first and foremost a technical SEO agency, we also need some complementary skills within the company, and we recently decided that it was time to expand upon our […]

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  • The ultimate Pure Spam penalty guide

    If you receive a Pure Spam message in Google Search Console, it means Google has detected evidence of ‘black-hat’ SEO techniques on your website.This can include a variety of old SEO techniques that are no longer considered ethical or acceptable, for example: Publishing auto-generated content that reads like gibberish. Publishing large numbers of small, low-quality […]

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  • SEO Considerations when using a Headless CMS

    ‘Traditional’ or ‘coupled’ – as they are commonly referred to – are the terms used to describe a CMS utilising a combined frontend and backend. As such, all aspects of the website, including content storage, content creation, design, and how content is displayed on devices is managed from one central place. There are advantages and […]

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  • How to optimise YouTube video content for search

    Two main types of content can be posted on the YouTube platform: YouTube original series and movies User-generated content Research by Statista shows that 81% of US 15 to 25-year olds use YouTube, closely followed by 71% of 26 to 35-year olds and 67% of 36 to 45-year olds, making YouTube an excellent platform for […]

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  • Q&A With Google’s John Mueller

    At the end of the first VirtuaCon virtual conference, SALT’s Dan Taylor hosted a question and answer session with Google’s John Mueller. Tackling questions around how Google perceives site structure in the age of context vectors and semantic information architecture, as well as whether or not Google will roll out algorithm updates during the global […]

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  • How to create a Google Action using Schema

    Schema markup provides website publishers with ways to influence the way your content appears in search results, by passing more information to the search engines than appears to human visitors. One relatively recent capability is the ability to use Schema to create Google Actions – we’ll come on to how you do that in a […]

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  • What is anchor text?

    Anchor text is clickable text that links to a webpage. It entices visitors to click through with an indication of what they will find when they do. Also known as ‘link labels’ or ‘link titles’, search engines use anchor text as one of the signals for determining a page’s subject matter. Search engines then rank […]

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