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The Blog

  • SALT.agency to host technical SEO meetup in New York City

    We’re pleased to announce that SALT.agency will be hosting a New York Technical SEO Meetup on 8 November in Manhattan. The event will host a light panel discussion and open SEO forum, discussing current trends, the future of technical SEO, and the role of the SEO professional in the modern marketing ecosystem. Panellists to be […]

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  • Introducing the Magento SEO checklist

    Magento is an eCommerce platform that enables users to customise its features to create tailor-made online stores to match their needs and to create unique user experiences. According to BuiltWith, Magento is used by 16% of the world’s top 100,000 online retail platforms, used by household names such as Coca Cola, Rebecca Minkoff, and Ford. […]

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  • How to avoid crawl depth issues

    For websites to be indexed within the results pages of search engines, search engine web crawlers (often called a “spider” or “spiderbot”), must first explore their pages. These crawlers provide essential information to search engines so that the engines can supply users with the most useful and accurate results. In order for crawlers to efficiently […]

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  • JAMstack, Edge Workers & Worker Sites: New Challenges & Opportunities in SEO

    2019 has seen the advent of a number of new challenges for SEO professionals, ranging from Google’s ever-changing efforts to “deliver better results for users”, to serverless technologies creating new opportunities for SEO implementations. JAMstack is also becoming more popular as organisations are looking to deconstruct their monolithic architectures, and become more agile in how […]

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  • Common JavaScript errors in SEO and how to avoid them

    JavaScript (JS), initially named Live Script, was developed by Brendan Eich in 1995. Put simply, JS is a scripting language that enables web developers to insert code within a website. The script also allows performing tasks that are not possible in the traditional HTML markup language. These are mostly interactive behaviours, such as displaying hamburger […]

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  • Technical Writing vs Technical Content Writing

    With only one word differing the two terms, the confusion between technical writing and technical content writing is understandable. Further adding to this confusion is the fact that the two disciplines require similar skill sets and can even cross paths in many instances. However, the ultimate aims of technical writing and technical content writing are […]

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  • How to prevent comment spam as a site owner

    In the majority of cases, post comments are a good indication that a site is generating quality content to a healthy and attentive audience. Often referred to as user-generated content (UGC), comments are great for SEO as they provide sites with free qualitative content, longtail keywords, and can help boost signals across social platforms. There […]

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