We’ve all heard the advice to “write like you’re talking to a friend,” but does that apply when creating technical content for SaaS products? Chatting to our mates about A/B testing or development frameworks isn’t common, meaning technical content marketing requires a slightly different approach. It has to be intriguing for the average reader while […]
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SHEIN is a prominent fast fashion brand known for its affordable and trend-driven clothing and accessories. Founded in 2008 in China, SHEIN quickly gained global recognition for its vast online catalogue, catering to a wide range of fashion preferences and sizes. The brand’s success is largely attributed to its ability to rapidly produce and release […]
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They say imitation is the ultimate form of flattery — unfortunately, when writing online content, not properly crediting your “inspiration” could land you in hot water. Citing quotes, statistics, ideas, and other borrowed material helps you become a more ethical and thorough digital writer while boosting your credibility and content quality. And to have the […]
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Together with HTML and CSS, JavaScript is one of the core building blocks of modern websites. While you can build a static page of text and images with pure HTML and CSS, if you want to create dynamic, engaging and responsive experiences, you need to add a scripting language, and JavaScript is the front-runner. However, […]
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Contents The importance of digital marketing in the cosmetics industry SEO for the cosmetics industry Content marketing for the beauty industry Social media marketing for the beauty industry Emerging makeup trends and opportunities Final thoughts Intro In a world where influencers share products and techniques on a global scale, things that were once only available […]
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Many SaaS companies are adopting a product-led growth (PLG) strategy. It’s a pivotal move in accelerating organic growth, but this achievement wouldn’t be possible without product-led onsite content to drive experience and deliver value. Product-led companies build effective content strategies to showcase and support their products. But what content types drive conversions and organic growth […]
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When it comes to content creation, we all know the importance of producing high-quality and informative content, but it’s important we don’t forget the value of what users can do for your content strategy. A recent Stackla survey found that user-generated content influenced people’s purchasing decisions. Furthermore, user-generated content could be the main driving force […]
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SALT.agency is pleased to announce that it’s now an official industry and course partner with the Fashion Retail Academy. Offering diverse courses, the London-based academy provides hands-on training and industry-relevant knowledge. With a strong emphasis on creativity and practical skills, the academy equips students with the expertise needed to excel in the dynamic world of […]
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SEO is an essential marketing strategy that can provide a healthy return on investment (ROI) over a number of years. It’s used by many different industries, but none more so than the SaaS sector. With those in the industry needing highly relevant leads to have eyes on their products, SEO has become an invaluable part […]
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Brand voice is the personality of a business, which it uses to communicate with its target audience across all available platforms. Brands should carry a unified approach to tone and style, as they’re the building blocks to brand recognition that allow a brand to nurture a connection to the target audience. Individual brands have different […]
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The highly competitive SaaS and e-commerce insurance market has been rapidly growing. The need for insurance protection tailored to SaaS providers has increased as organisations depend more on SaaS solutions for their operations, so too does their need for SaaS-tailored insurance protection. Many insurance providers now provide specialised plans to address the peculiar risks SaaS […]
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Valtra is an industry-leading AgTech manufacturer that delivers reliability, versatility, and durability. The company differentiates itself through technologies and customizability. One of Valtra’s most popular services, Valtra Unlimited Studio, offers customers the option to fit accessories or equipment that is unique to their needs. The company’s unique marketing has helped them stand out in an […]
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