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The Blog

  • How to improve Largest Contentful Paint

    This article assumes a base level of knowledge about Core Web Vitals and how to audit them. To revisit this topic, please check out the first article in this series: What are Core Web Vitals? We previously highlighted that LCP stands for “Largest Contentful Paint” and delved into ways one might begin auditing for issues. […]

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  • Industry Analysis – meal subscription boxes (US)

    When it comes to dining in, recipe boxes have become the go-to for those wanting to enjoy the restaurant experience in their own home. The convenience of the meal delivery kit has fuelled major growth for this market, with many consumers now opting for this choice over traditional grocery delivery. The global meal kit delivery […]

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  • SEO audience and buyer persona targeting

    The first step to creating an SEO strategy is to liaise with other marketing, sales, and PPC teams. Existing insights, such as demographics data or competitor research, should also provide a good idea of who your business is trying to convert into a client.   The target audience for your business will be overarching, and SEO […]

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  • EAT Algorithm – How to optimise your website for Expertise

    With an increasing focus on importance, E-A-T is becoming a very valued aspect of any website for Google. E-A-T stands for Expertise (information about the creator), Authoritativeness (the authority of the website, content creator, and the content itself), and Trustworthiness (the trustworthiness of the website, content creator, and content). Today, we will be focusing on […]

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  • HTML Sitemaps: What are they and who should have one?

    What is a HTML sitemap? A HTML sitemap is a table of content that describes every page of the site. It is a well-organized and logically ordered list of web pages, each with an internal link pointing to a specific location that can be accessed by clicking on an internal link, usually named ‘sitemap’, which […]

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  • Industry analysis – US Liquor Stores

    Buyers are no longer depending as heavily on visiting the supermarket or convenience store to purchase alcohol. Instead, there is an increased desire to buy drinks online and avoid traveling to and from the store. Buying alcohol online saves time and makes it easier to browse the available choice of products.We will be assessing who […]

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  • Andy Jessop promoted to Head of Content

    SALT.agency is pleased to announce Andy Jessop will be its first Head of Content. Thanks to continued growth within the agency and the content team, Andy will step up from the position of Content Strategy Manager to help expand SALT’s content offering to clients. Within his new role, he will be responsible for building out […]

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  • What makes a successful SaaS SEO growth campaign?

    What is SaaS SEO? SaaS SEO involves raising a software as a service (SaaS) website’s technical quality, organic traffic, and organic revenue. The objective is to enhance organic rankings and improve organic goal conversations. While SEO can play a significant role in any business’ brand and non-brand exposure, enterprise SaaS companies should understand the value […]

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  • How the publishing industry uses digital marketing

    The book publishing industry is vast and varied, producing everything from best sellers to new editions of beloved classics. No matter what you like to read, publishers are the ones who get the right book to the right reader. But what steps are taken between an author writing their book to readers sifting the pages […]

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