Why retailers should take digital transformation seriously

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In a recent study by Oxford Economics, it was revealed that only 3 per cent of retailers have completed digital transformation projects. This is despite 93 per cent of online shoppers making purchases at stores based in the UK in 2017. What’s more, out of those that have started investing in digital transformation, 22 per …

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Advanced HREFLANG: Multilingual SEO for locales and regions in a single country

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Often, when people talk about international SEO, they focus on expanding into new markets, countries and languages to increase their market share. However, there can also be great gains in optimising for another language within your own country. Even then, it’s not always so straight forward, as there are regional differences and dialects to take …

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Hello to Hola: How to take your website from national to international

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With Brexit looming, and more businesses looking to operate overseas, it’s important to remember that companies aren’t just exporting their products, but also, their websites. If you’re a business looking to broaden your enterprise overseas, everything needs to be translated and tailored towards local cultures, business, and people. Firstly, you need to consider target countries, then how you …

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The SEO guide to the Google Lighthouse tool

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Google Lighthouse is fast becoming one of my favourite technical tools for auditing mobile websites. Many still use the tool to audit the web performance (site speed) of their mobile webpages but the tool can offer much more guidance on how to improve a webpage or app. In this article I will run through what …

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What tech SEO means to travel in 2018

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In 2017 the global travel and tourism industry grew at an exponential rate, with consumer (business and leisure) travel spending contributing US$2.3-trillion and 109 million jobs to the global economy. Despite this, the industry has faced a great number of changes in recent years, and has had to adapt accordingly. Consumer behaviour has also changed …

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