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The Blog

  • Andy Jessop promoted to Head of Content

    SALT.agency is pleased to announce Andy Jessop will be its first Head of Content. Thanks to continued growth within the agency and the content team, Andy will step up from the position of Content Strategy Manager to help expand SALT’s content offering to clients. Within his new role, he will be responsible for building out […]

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  • What makes a successful SaaS SEO growth campaign?

    What is SaaS SEO? SaaS SEO involves raising a software as a service (SaaS) website’s technical quality, organic traffic, and organic revenue. The objective is to enhance organic rankings and improve organic goal conversations. While SEO can play a significant role in any business’ brand and non-brand exposure, enterprise SaaS companies should understand the value […]

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  • How the publishing industry uses digital marketing

    The book publishing industry is vast and varied, producing everything from best sellers to new editions of beloved classics. No matter what you like to read, publishers are the ones who get the right book to the right reader. But what steps are taken between an author writing their book to readers sifting the pages […]

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  • What is enterprise SEO?

    Integrating an effective SEO strategy into a normal sized website is challenging enough. But when you multiply the number of pages and links that an enterprise level site may have, you also risk multiplying the impact of any issues you may face. This is before you even consider factors external to SEO, such as the […]

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  • How to bring to life typically dry topics

    Not every topic is considered ‘interesting’. In a culture where witty words and bitesize stories top the viral charts, making your dry content stand out can seem impossible. We all understand the value of creating engaging content, but how do you achieve this when your topic is regarded as dull? What are dry topics and […]

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  • SEO tips for the financial services sector

    When it comes to SEO for banks and financial services, it’s all about trust. Users are putting their money in your hands, so it’s vital you build a high level of confidence and reassurance with your audience by providing a site that delivers exactly what the user requires from your services. Trust is also a […]

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  • How to audit for accessibility issues

    Accessibility in SEO has become a very trendy topic of late.   While it’s thrilling to see this, we’re unfortunately noticing a lot of talk about accessibility and not many implementations. This is frustrating to see, as many of the best practices in creating an accessible site will also help your SEO efforts. It really […]

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  • An Introduction To JavaScript SEO

    What is JavaScript SEO? JavaScript SEO is how you optimize a website’s Javascript for search engines to prevent the programming language scripts from hampering the organic performance of the site.  JavaScript is a program that is popular among developers as it allows them to be exceptionally creative when building interactive web pages.  However, if you […]

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  • Dan Taylor promoted to Head of Technical SEO

    SALT.agency is pleased to announce the promotion of Dan Taylor to Head of Technical SEO. In his new role, Dan will be the go-to person for all things technical. He’ll be responsible for building frameworks for the SALT.agency team and overlooking the technical performance of all our clients. Dan has built his expert set of […]

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  • An Introduction to Content Hubs

    What is a Content Hub? A content hub is a collection of articles about a specific topic that has internal links to cluster content, which provides more information to various sections of the overall topic. A content hub and a blog are not the same. Blog posts are often about various topics, whereas a content […]

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