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The Blog

  • How do you tidy .htaccess redirects?

    A .htaccess file is a way to change the configuration of an Apache Web Server to enable or disable the software’s features and functionality – including, crucially for SEO purposes, a way to directly manage your website redirects.By listing website redirects in .htaccess you can ensure that visitors are sent to the best place if […]

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  • How to maximise the customer journey in eCommerce

    The eCommerce customer journey does not start when somebody arrives at your website and does not end when they buy your products or services.In fact, the start of that journey can happen long before they ever visit your site and can continue through the delivery and returns process, and into subsequent orders from the same […]

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  • Custom Extraction Using Sitebulb & Screaming Frog

    For a while now, I have been using custom extraction to perform routine technical SEO tasks. Some of the examples I have used it for, include finding keywords for internal linking opportunities, identifying the number of products within a category and identifying tags across a website. For this, my go-to method is typically using XPath […]

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  • Carrying out redirects through your cloud provider

    Website migrations can be extremely varied activities; they can be completely different each time and are often paramount to an SEO campaign. There are a few things that do not ever change with migrations, and one of the most important factors with any migration is the redirects. Redirects can make or break a migration. By […]

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  • How to successfully maintain SEO during a website rebrand

    Rebranding a website can be an exciting task for any business, but it also carries a variety of risks to a website’s organic visibility and overall performance. A rebrand can range from a simple domain change to a complete overhaul in brand, website design and website architecture, which require comprehensive analysis and a logical migration […]

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  • The 12 SEO eCommerce tips of Christmas 2021

    As we move towards December, eCommerce SEO is going to play a big part in deciding how many completed orders your website receives between now and the end of the year. The autumn months are a crucial time for Christmas SEO campaigns. This is the part of the year when you can have the biggest […]

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  • SALT.agency hires Barbara Klonowska

    We are pleased to announce that we recently welcomed Barbara Klonowska to the team as an SEO executive. Barbara was already familiar with the SALT brand after reading SEO resources online — such as Dan Taylor’s regular posts on Search Engine Journal — and when she spotted our SEO executive vacancy which provides full training for […]

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