Google publishes a revised search quality rating guidelines

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After removing the PDF from public download, Google have now published a revised version of the 164 page guidelines designed to help their team of search quality raters evaluate online content. The recent amendments have reflected changes in the real world and online user behaviour, such as addressing the issue of fake news, biased content, and …

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What you need to know about Google’s Speed Update

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At the beginning of the year Google announced that it was going to start using page speed as a ranking factor for mobile searches (previously, page speed was only a ranking factor for desktop searches). In a blog post, it stated that the new factor was to come into effect in July, and four days …

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The mobile-first index is finally here

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The mobile-first index is without doubt one of the greatest shifts in Google in recent history, and probably one of the largest we’re likely to see for some time. Technically this isn’t a separate to the incumbent index, but is a fundamental shift in how content and URLs are crawled, weighted, and ranked. Today we’re …

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Google Search Console begins full beta roll out

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The Twitter SEO community is currently alight with conversation about the full rollout of the long-awaited beta Google Search Console. Seemingly now available to just about everyone, you can check your access status here. From there, check the top right of the screen, click “search properties” and view whether you are verified for the new console. …

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Google Penguin 4.0: What does this mean for SEO?

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Thousands of people have been waiting for a very long time, (in some cases with bated breath) for Google Penguin to run again, and at last there is finally cause for celebration as Google have confirmed the update is now live via their Webmaster Central Blog. Previously, this algorithm ran separately from the main ongoing core …

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Google Panda 4.2 begins its inevitable roll out

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In conversation with Search Engine Land, Google has confirmed that it rolled out a Panda refresh over the weekend. As usual, the update is expected to take months to complete and will take some time to fully affect sites. Google said that the changes will impact around two to three per cent of English language …

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Are you ready for Google’s Mobile Update?

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No one can reasonably say that they aren’t prepared for what’s coming on April 21st. Since late 2010, we have been wondering just when Google will strike sites that don’t accommodate for mobile users. Of course, in 2010, there weren’t even that many people using internet on mobile devices. In fact, the Galaxy S wasn’t …

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