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Author: Chris Taylor

  • How to maximise the customer journey in eCommerce

    The eCommerce customer journey does not start when somebody arrives at your website and does not end when they buy your products or services.In fact, the start of that journey can happen long before they ever visit your site and can continue through the delivery and returns process, and into subsequent orders from the same […]

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  • The 12 SEO eCommerce tips of Christmas 2020

    As we move towards December, eCommerce SEO is going to play a big part in deciding how many completed orders your website receives between now and the end of the year. The autumn months are a crucial time for Christmas SEO campaigns. This is the part of the year when you can have the biggest […]

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  • A Complete Guide to Google Maps Marketing

    Google Maps marketing – and the way your business appears on Google Maps in general – is increasingly important as mobile and location-based searches continue to grow in number. If you have a bricks-and-mortar business, an optimised Google Maps listing is essential to provide accurate information to nearby customers, who might prefer to shop locally […]

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  • A Beginner’s Guide to International SEO

    If your Google Search Console and Analytics data show a large number of hits from one or more countries that you do not already target with your search engine optimisation campaigns, it might be time to consider investing in some international SEO.That doesn’t have to mean global SEO – even the biggest multinational brands don’t […]

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  • What happened to meta-search engines?

    Back in the early days of search engines, Google wasn’t yet the dominant force it is today. Instead, there were several contenders for that throne, all vying for market share. Some of those first true search engines, which used a crawler to index pages that could then be searched for keywords, included: Infoseek WebCrawler Lycos […]

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  • How to avoid crawl depth issues

    For websites to be indexed within the results pages of search engines, search engine web crawlers (often called a “spider” or “spiderbot”), must first explore their pages. These crawlers provide essential information to search engines so that the engines can supply users with the most useful and accurate results. In order for crawlers to efficiently […]

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  • How to prevent comment spam as a site owner

    In the majority of cases, post comments are a good indication that a site is generating quality content to a healthy and attentive audience. Often referred to as user-generated content (UGC), comments are great for SEO as they provide sites with free qualitative content, longtail keywords, and can help boost signals across social platforms. There […]

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  • Google Maps November update explained

    In the second week of November, Google significantly updated its search results containing accommodation results in Google Maps. Although Google Maps had started to show places you could book by showing prices above the business listings previously, it has now gone one step further by adding new considerations and information into this section.

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