hero-blog-index

Author: Chris Taylor

  • A Beginner’s Guide to International SEO

    If your Google Search Console and Analytics data show a large number of hits from one or more countries that you do not already target with your search engine optimisation campaigns, it might be time to consider investing in some international SEO.That doesn’t have to mean global SEO – even the biggest multinational brands don’t […]

    Read more
  • What happened to meta-search engines?

    Back in the early days of search engines, Google wasn’t yet the dominant force it is today. Instead, there were several contenders for that throne, all vying for market share. Some of those first true search engines, which used a crawler to index pages that could then be searched for keywords, included: Infoseek WebCrawler Lycos […]

    Read more
  • How to avoid crawl depth issues

    For websites to be indexed within the results pages of search engines, search engine web crawlers (often called a “spider” or “spiderbot”), must first explore their pages. These crawlers provide essential information to search engines so that the engines can supply users with the most useful and accurate results. In order for crawlers to efficiently […]

    Read more
  • How to prevent comment spam as a site owner

    In the majority of cases, post comments are a good indication that a site is generating quality content to a healthy and attentive audience. Often referred to as user-generated content (UGC), comments are great for SEO as they provide sites with free qualitative content, longtail keywords, and can help boost signals across social platforms. There […]

    Read more
  • Google Maps November update explained

    In the second week of November, Google significantly updated its search results containing accommodation results in Google Maps. Although Google Maps had started to show places you could book by showing prices above the business listings previously, it has now gone one step further by adding new considerations and information into this section.

    Read more
  • Why relevant content still matters

    Google confirmed suspicions last Friday that a broad core algorithm update took place on 16 April, much like the one experienced in March. Speaking on Twitter, the Google SearchLiasion, said: “On Monday, we released a broad core algorithm update, as we routinely do throughout the year.” As a result, some sites will have seen fluctuations […]

    Read more
  • How does the role of offsite campaigns support search in 2018?

    Over the course of the last year, I’ve explained many aspects of offsite SEO. In particular these areas are: Understanding the scalability of offsite SEO Tools and platforms Creating and developing relationships How to monitor coverage on an offsite campaign The next aspect of the series is to understand how offsite SEO supports the role […]

    Read more