For websites to be indexed within the results pages of search engines, search engine web crawlers (often called a “spider” or “spiderbot”), must first explore their pages. These crawlers provide essential information to search engines so that the engines can supply users with the most useful and accurate results. In order for crawlers to efficiently […]
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In the majority of cases, post comments are a good indication that a site is generating quality content to a healthy and attentive audience. Often referred to as user-generated content (UGC), comments are great for SEO as they provide sites with free qualitative content, longtail keywords, and can help boost signals across social platforms. There […]
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Competition across ecommerce can be incredibly fierce, which means that businesses need to be backed only by the best and most dynamic platforms. Many stores, however, are operating on outdated and less competitive platforms, which can seriously inhibit a site’s organic search performance. How to know when to change platforms It’s great when a business […]
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In the second week of November, Google significantly updated its search results containing accommodation results in Google Maps. Although Google Maps had started to show places you could book by showing prices above the business listings previously, it has now gone one step further by adding new considerations and information into this section.
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On June 25, writing in the Google Webmaster Central Blog, Search Console Engineers announced a brand-new URL inspection tool that has been added to the new Search Console.
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Google confirmed suspicions last Friday that a broad core algorithm update took place on 16 April, much like the one experienced in March. Speaking on Twitter, the Google SearchLiasion, said: “On Monday, we released a broad core algorithm update, as we routinely do throughout the year.” As a result, some sites will have seen fluctuations […]
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On 6 February Google’s Search Console beta was made available to all sites after a limited release in January. One of the largest changes in the console is the fact that site owners are now privy to 16 months of historical search analytics data, rather than the three months that they were allocated before. This […]
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Over the course of the last year, I’ve explained many aspects of offsite SEO. In particular these areas are: Understanding the scalability of offsite SEO Tools and platforms Creating and developing relationships How to monitor coverage on an offsite campaign The next aspect of the series is to understand how offsite SEO supports the role […]
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As part of my series on various offsite SEO subjects, my recent blogposts on understanding the scalability of offsite tactics, which tools and platforms I would recommend, and how to monitor an offsite seo campaign build towards the below blogpost on creating, developing, and maintaining relationships. There are many ways to manage your relationships effectively, whether […]
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Next up in my series of offsite focused blog posts I will explain how to monitor coverage for any offsite campaign using a number of different tools. The list of tools covers both free and paid, which will help a range of businesses, from multinational, to locally based brands. What services can you use? As […]
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Following on from my recent post on examples of scalable offsite tactics, this blog explains which tools you could use, from the fundamentals of research, to media monitoring for offsite SEO purposes. Throughout the process of any campaign, whether it is scalable or not, it will require you or your team to use online tools […]
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Through the years SEO has changed considerably, in particular the tactics used by individuals in order to gain media coverage for particular links. By nature the SEO industry is one that focuses on links as they are part of hundreds of key ranking factors. There are many tactics available in order to earn links, both […]
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