At SALT.agency, we work with some of the largest international companies in the world, which means that we write extensively about everything related to international SEO. From how to implement HREFLANG, through to WPML, take a look through our extensive library of SEO guides and articles to see if we can help you and your business.
If you represent a multinational organisation, you might want to offer your website in some or all of the different languages your customers use, and it’s important to have an international SEO strategy to support this. There are several different reasons why you might have a multilingual website, including: Multinational brands with a presence in […]
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Often, when people talk about international SEO, they focus on expanding into new markets, countries and languages to increase their market share. However, there can also be great gains in optimising for another language within your own country. Even then, it’s not always so straight forward, as there are regional differences and dialects to take […]
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There’s no doubt that many African countries have walked a troubled path over the last eight years, and many continue to struggle in the wake of the Arab Spring, especially on the continent’s northern coast. But as digital begins to reach the end of its physical expenditure in the West, and investment pours into India […]
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Over the past six months, businesses across the UK have found themselves experiencing great surges in manufacturing and exports. The British Chambers of Commerce’s most recent quarterly survey has shown that 24 per cent of manufacturers said that their domestic sales were rising, and were at their strongest level since 2015. What’s more, export sales […]
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When embarking on an international SEO campaign in Russia (and some countries in the Middle East and Eastern Europe), it’s impossible to look past one of Google’s biggest competitors, Yandex. Yandex was founded in the year 1997 as Yandex Search, by CompTek. Although its market share outside of Russia is small on the world stage (around 1.5% […]
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If you are planning on growing your online business to reach international markets, or you are looking to create a better user experience for your customers in other countries – I recommend that you look no further than implementing WPML into your internationalisation strategy if your site is based on WordPress. WPML was developed in […]
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What a surprise to wake up today to the news that the UK public have decided we should leave the EU! I can honestly say that although I knew that it might be close-ish, I never thought it would end with a Leave… So while the rest of yesterday’s poll is already in the Google […]
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When you’re building an international friendly and multilingual website, there are a number of decisions that need to be made, and one of the first decisions will be around which countries you target and how you target them. Understanding your best strategic opportunities Google Analytics data can play a big part in this, in your […]
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