At SALT.agency, we work with some of the largest international companies in the world, which means that we write extensively about everything related to international SEO. From how to implement HREFLANG, through to WPML, take a look through our extensive library of SEO guides and articles to see if we can help you and your business.
International SEO is an important element for large businesses that want to expand to new languages and locations. However, an international SEO strategy needs careful consideration due to the potential negative impacts of incorrect SEO practices on the site. Content duplication poses a significant risk when expanding a product or service into new markets. It’s not as […]
Read more
Localizing content is an essential part of targeting international markets, and in this article, we will explore strategies for localizing your blog content for the best results. Your company blog is an important SEO asset, and is often the home for content marketing efforts, company updates, and important informational content. This makes it a prime […]
Read more
Does your website’s Google Search Console and Google Analytics data often report traffic from countries you don’t already target? If so, that suggests you’ve got a potential audience in those countries, and it may be time to invest in international SEO. International SEO is all about identifying regions where genuine commercial opportunity exists, then building […]
Read more
If you represent a multinational organisation, you might want to offer your website in some or all of the different languages your customers use, and it’s important to have an international SEO strategy to support this. There are several different reasons why you might have a multilingual website, including: Multinational brands with a presence in […]
Read more
When people talk about international SEO, they often focus on expanding into new markets, countries, and languages to increase their market share. However, there can also be great gains in optimising for another language within your own country. But even then, it’s not always a straightforward process, as there are regional differences and dialects to take […]
Read more
When embarking on an international SEO campaign in Russia (and some countries in the Middle East and Eastern Europe), it’s impossible to look past one of Google’s biggest competitors, Yandex. Yandex was founded in the year 1997 as Yandex Search, by CompTek. Although its market share outside of Russia is small on the world stage (around 1.5% […]
Read more