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eCommerce

  • What is faceted navigation?

    Faceted navigation allows users to navigate a website and find specific product subcategories on an eCommerce website. Faceted navigation, also called a “filter”, improves user experience and the customer journey. This is because users can easily access the expected product within one to two clicks.  Below is an example of faceted navigation: Each box represents […]

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  • Industry analysis – US golf eCommerce

    With most sports, you often find the player blaming their equipment for poor performance, which fuels them to overhaul their kit instead of finding the root cause of what’s wrong. The way people buy golfing products such as power caddies and irons has considerably changed over the years in the US. They’re no longer heavily […]

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  • Expert tips for your ecommerce SEO strategy

    Ecommerce SEO, sometimes referred to as retail SEO, is a strategy that is carried out to help improve your organic visibility in search results to drive targeted traffic to your online store. It involves enhancing your online presence, utilising a number of methods, and optimisation techniques. Why is SEO important for Ecommerce? Optimising your ecommerce […]

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  • How to select an eCommerce platform for SEO

    This article is a guide on how to choose an eCommerce platform that is perfect for your business. It will give you all the information you need to know about the different types of platforms and which one is best suited for your needs. Factors to consider when picking an eCommerce platform When it comes […]

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  • Tips for Planning an eCommerce store architecture

    Once you’ve chosen the platform and CMS for your eCommerce website, the architecture is the first obstacle you’ll need to overcome as you start to build up the foundations. Because of this, you must design a well thought out, long-lasting structure that gives you the best possible opportunity of ranking successfully in search engine results. […]

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  • Five ways to optimise your SEO for January Sales

    2020 has provided various curveballs for businesses and has made it extremely important for companies to have an online presence with an eCommerce website. With the new year looming, the likelihood of being able to take advantage of the high street sales are potentially in limbo, which is why eCommerce SEO is paramount. Here are […]

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  • How to maximise the customer journey in eCommerce

    The eCommerce customer journey does not start when somebody arrives at your website and does not end when they buy your products or services.In fact, the start of that journey can happen long before they ever visit your site and can continue through the delivery and returns process, and into subsequent orders from the same […]

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  • 5 tips on starting your Fashion eCommerce website

    Online fashion always has, and always will be, a rapidly changing industry. With new trends consistently emerging and having a broad and substantial audience to target, it can be challenging to keep on top of the game. Although it can be challenging to meet the needs of fashion customers, there are many opportunities available due […]

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