eCommerce

  • Key considerations for product bundling in ecommerce

    What is product bundling? Product bundling is a retail strategy that involves selecting various items and offering them as one bundled product package. The most common examples of product bundling are generally gift sets and hampers, or any sets that contain related products. This can be used to either cross-sell or up-sell associated items to […]

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  • An SEO analysis of the US jewellery eCommerce industry

    Recent socio-economic developments have negatively impacted a number of industries, especially those relying consumers having a significant amount of disposable income to afford small luxuries.  One such industry is jewellery. We investigated six brands within the performance of the US jewellery eCommerce industry and how they coped with the recent turmoil caused by the COVID-19 […]

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  • Dealing with indexing issues on Shopify

    Shopify is a well-known eCommerce platform that allows companies to create a storefront and sell online. Unfortunately, there are a number of frequent technical SEO issues with Shopify that might hurt a website’s ability to rank highly on search engines. This blog specifically goes over Shopify indexing issues and how to fix them.Common causes of […]

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  • Industry analysis – US golf eCommerce

    With most sports, you often find the player blaming their equipment for poor performance, which fuels them to overhaul their kit instead of finding the root cause of what’s wrong. The way people buy golfing products such as power caddies and irons has considerably changed over the years in the US. They’re no longer heavily […]

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  • Expert tips for your ecommerce SEO strategy

    Ecommerce SEO, sometimes referred to as retail SEO, is a strategy that is carried out to help improve your organic visibility in search results to drive targeted traffic to your online store. It involves enhancing your online presence, utilising a number of methods, and optimisation techniques. Why is SEO important for Ecommerce? Optimising your ecommerce […]

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  • How to select an eCommerce platform for SEO

    This article is a guide on how to choose an eCommerce platform that is perfect for your business. It will give you all the information you need to know about the different types of platforms and which one is best suited for your needs. Factors to consider when picking an eCommerce platform When it comes […]

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  • Tips for Planning an eCommerce store architecture

    Once you’ve chosen the platform and CMS for your eCommerce website, the architecture is the first obstacle you’ll need to overcome as you start to build up the foundations. Because of this, you must design a well thought out, long-lasting structure that gives you the best possible opportunity of ranking successfully in search engine results. […]

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