The UK beauty industry contributed £28.3 billion to the UK economy in 2025, according to the British Beauty Council’s Value of Beauty Report 2026. This figure covers products, services and the wider supply chain, not just retail sales, highlighting the scale of the market in which these retailers compete. The industry has grown and adapted […]
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The ecommerce customer journey doesn’t start when someone arrives at your website, and it doesn’t end when they buy your products or services. In fact, it can begin long before they ever visit your site and continue through the delivery and returns process, and into subsequent orders from the same customer. Today, the ecommerce customer […]
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This is a peak-trading playbook: five rich snippet strategies to check and validate before Black Friday, Cyber Monday, Christmas, Boxing Day sales, and other seasonal and promotional sales events. These are some of the busiest days for ecommerce, yet you can’t just turn up and hope to capitalise on potential customers. Markup, product data, and […]
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When entering such a busy time, your website must perform to the best of its ability to cope with the additional user demand. As well as being optimised to provide the best user experiences, the site needs to be as competitive as possible against Google Shopping and major marketplaces such as Amazon and eBay. While […]
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