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Author: Patrick Wareing

  • Best practices for SEO in the life science industry

    Best practices for SEO remain relatively similar regardless of the industry or sector that your business may be in. Yet, one sector that tends to be slow on digital marketing uptake is the scientific industry – often without good reason. But the potential for scientific businesses to grow online is massive, especially as investors are […]

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  • Custom Extraction Using Sitebulb & Screaming Frog

    For a while now, I have been using custom extraction to perform routine technical SEO tasks. Some of the examples I have used it for, include finding keywords for internal linking opportunities, identifying the number of products within a category and identifying tags across a website. For this, my go-to method is typically using XPath […]

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  • Optimising your Website for Local Landing Pages

    For many businesses, having an online presence is crucial, as long as you are optimising your website to reach the intended audience. For businesses that operate online – or where the location is not a deciding factor in influencing a purchase decision – optimising your website to reflect this will help you reach the largest […]

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  • How to Approach SEO for Healthcare Websites

    Healthcare is the encompassing term that generally focuses on maintaining or improving your health. Because of this, it means that the term is quite broad, as it can include prevention, diagnostics, cure, or recovery of both physical and mental injury. This means that the number of business opportunities within the sector is massive. From an […]

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  • Why FMCG brands need to take SEO Seriously

    FMCGs are complex businesses. They produce a high volume of products for a range of different brands. As such, the launch of a new product passes through many internal functions; R&D, marketing supply chain, logistics, etc. On the face of it, it appears that these businesses are experts are rapidly developing and releasing new products […]

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  • SEO Considerations when using a Headless CMS

    ‘Traditional’ or ‘coupled’ – as they are commonly referred to – are the terms used to describe a CMS utilising a combined frontend and backend. As such, all aspects of the website, including content storage, content creation, design, and how content is displayed on devices is managed from one central place. There are advantages and […]

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  • Five rich snippet strategies for ecommerce sites

    With Christmas just a couple of months away, many businesses are planning dedicated promotions and sales events in an effort to maximise their revenues over the next quarter. Dedicated events such as Black Friday, Cyber Monday, and the Boxing Day sales are some of the busiest days for ecommerce, yet you can’t just turn up […]

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