Content

Content is an integral part of any SEO campaign. Catch up on the latest news, advice, and guides from the content team here at SALT.agency.

  • How Ooni is using content & social to drive visibility

    Effective marketing strategies heavily rely on content, which is crucial to all aspects of the marketing landscape. Yet, in a world inundated with content, the challenge lies in strategizing and crafting it effectively. Certain businesses have overcome this hurdle and built content strategies to elevate their brand presence and support sales. In this article, we […]

    Read more
  • How to identify and create effective tangential content

    Content creation is crucial to any successful digital marketing strategy. Incorporating high-quality tangential content into your content marketing efforts can bring significant benefits.  Let’s look at tangential content, what it is, and how to identify and create an effective tangential content strategy to enhance your content marketing activities and eCommerce strategy. What is tangential content? […]

    Read more
  • How to create bottom-of-the-funnel content for conversion

    The creation of bottom-of-the-funnel (BOFU) content is vital to any funnel content marketing strategy for closing sales and boosting conversion rates. As prospects navigate the bottom of your marketing funnel, they are likely exploring the final stages of your competitors’ funnels, too. Your BOFU content must address lingering concerns and instil confidence in your brand […]

    Read more
  • Technical writing vs technical content writing

    With just one word separating the terms “technical writing” and “technical content writing”, you can be forgiven for believing they are the same. However, if we take a closer look, the aims and responsibilities of a technical writer are different to those of a technical content writer, as are the reader’s expectations of them. The […]

    Read more
  • Evergreen content strategies for fashion brands

    Evergreen content can withstand the test of time and remains relevant and valuable long into the future. This kind of content can bring great consistent benefits to your site, especially when used alongside good SEO practices. Of course, the fashion industry is constantly changing, with new trends and aesthetics to keep up with every year. […]

    Read more
  • How to optimise existing content for maximum SEO performance

    A steady stream of fresh, engaging, and helpful content on a website isn’t just desirable for users and search engines — it’s long been essential for successful, sustainable organic search growth campaigns. As websites grow, existing content can become neglected, increasingly outdated, and inaccurate as time passes. Content frequently gets left as an afterthought regardless […]

    Read more
  • Writing B2B targeting decision makers

    Successful B2B marketing often hinges on appealing to and engaging an organisation’s decision makers. These individuals have the authority to make or influence critical business decisions, such as utilising a new product or service. Decision makers will seek evidence your company is a good fit for their needs, which is where compelling and enticing B2B […]

    Read more
  • How using content pillars helps build topical authority

    Building topical authority is one of the best ways to boost your position in Google’s search results. One way to demonstrate expertise and establish trust in your field is through content pillars. Centring your SEO content strategy around authoritative, resource-driven, and evergreen pillar pages effectively organises your content and provides value to your users. Let’s […]

    Read more
  • How to structure a blog post to generate leads

    There’s much more to writing a blog post than putting words on a page. While your idea may be brilliant or unique, it’s unlikely to fully engage your audience and generate leads if poorly structured. Understanding and planning your blog post structure is integral to a compelling piece of writing. Using a considered approach and […]

    Read more
  • How to create SEO evergreen content

    Content marketing is invaluable for any online business. However, your content must be beneficial to your audience, no matter when they find it. In other words, your content should be evergreen. Evergreen content for SEO can empower your brand, offering all the right information whenever users should need it. Let’s look at what evergreen content […]

    Read more
  • How to optimise images for SEO – best practices

    When people refer to website content, they often mean written copy. However, content can be anything on the page — copy, images, video, and more. A page without content is simply a blank page. More often than not, you will find an array of people discussing content optimisation and keyword usage within articles and landing […]

    Read more
  • How to create a marketing funnel

    The goal of every business is to generate leads and make a profit. You need to attract and retain customers, which can (and should) be done differently depending on who you’re targeting and when. This article will look at every stage of the marketing funnel, how you can create one, and which type of customers […]

    Read more