Content

For our latest LinkedIn Live, SALT’s Head of Content, Andy Jessop, and Content Consultant, Natalya Stecko, spoke about the ethical application of AI in content marketing. A hot topic in the digital marketing industry, the pair addressed some of the biggest questions and concerns surrounding AI ethics, including: navigating the risk of false information ensuring […]

Long-tail keywords — often overlooked in favour of their broader counterparts — are the unsung heroes of B2B marketing strategies. These comprehensive, more specific phrases typically have lower search volumes but possess a hidden power: precision. They align seamlessly with the intricate needs and nuanced queries of B2B audiences, making them potent in targeting the […]

We’ve all heard the advice to “write like you’re talking to a friend,” but does that apply when creating technical content for SaaS products? Chatting to our mates about A/B testing or development frameworks isn’t common, meaning technical content marketing requires a slightly different approach. It has to be intriguing for the average reader while […]

They say imitation is the ultimate form of flattery — unfortunately, when writing online content, not properly crediting your “inspiration” could land you in hot water. Citing quotes, statistics, ideas, and other borrowed material helps you become a more ethical and thorough digital writer while boosting your credibility and content quality. And to have the […]

Many SaaS companies are adopting a product-led growth (PLG) strategy. It’s a pivotal move in accelerating organic growth, but this achievement wouldn’t be possible without product-led onsite content to drive experience and deliver value. Product-led companies build effective content strategies to showcase and support their products. But what content types drive conversions and organic growth […]

When it comes to content creation, we all know the importance of producing high-quality and informative content, but it’s important we don’t forget the value of what users can do for your content strategy. A recent Stackla survey found that user-generated content influenced people’s purchasing decisions. Furthermore, user-generated content could be the main driving force […]

Brand voice is the personality of a business, which it uses to communicate with its target audience across all available platforms. Brands should carry a unified approach to tone and style, as they’re the building blocks to brand recognition that allow a brand to nurture a connection to the target audience. Individual brands have different […]

Content creation is crucial to any successful digital marketing strategy. Incorporating high-quality tangential content into your content marketing efforts can bring significant benefits.  Let’s look at tangential content, what it is, and how to identify and create an effective tangential content strategy to enhance your content marketing activities and eCommerce strategy. What is tangential content? […]

The creation of bottom-of-the-funnel (BOFU) content is vital to any funnel content marketing strategy for closing sales and boosting conversion rates. As prospects navigate the bottom of your marketing funnel, they are likely exploring the final stages of your competitors’ funnels, too. Your BOFU content must address lingering concerns and instil confidence in your brand […]

With just one word separating the terms “technical writing” and “technical content writing”, you can be forgiven for believing they are the same. However, if we take a closer look, the aims and responsibilities of a technical writer are different to those of a technical content writer, as are the reader’s expectations of them. The […]

Earlier this month at Google I/O, the search unveiled its next evolution in delivering organic results — Search Generative Experience. We recently posted our initial thoughts on SGE on our blog. In this post (one of a series we’ve put together), we will assess this new search engine results page further. SGE is essentially Google […]