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Content

Content is an integral part of any SEO campaign. Catch up on the latest news, advice, and guides from the content team here at SALT.agency.

  • How to optimise YouTube video content for search

    Two main types of content can be posted on the YouTube platform: YouTube original series and movies User-generated content Research by Statista shows that 81% of US 15 to 25-year olds use YouTube, closely followed by 71% of 26 to 35-year olds and 67% of 36 to 45-year olds, making YouTube an excellent platform for […]

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  • What is anchor text?

    Anchor text is clickable text that links to a webpage. It entices visitors to click through with an indication of what they will find when they do. Also known as ‘link labels’ or ‘link titles’, search engines use anchor text as one of the signals for determining a page’s subject matter. Search engines then rank […]

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  • What to do when your content is stolen

    If you regularly upload content to a website or multiple websites, then the chances are you will have had some of it stolen at some point. While this can sometimes leave you unaffected, it can also have a devastating impact on your SEO efforts. Stolen content can range from a short paragraph to a full […]

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  • How to optimise images for SEO

    When people refer to website content, they often mean written copy; however, content can be anything on the page — copy, images, video, and more. A page without content is a blank page. In the same vein, it’s not just the copy that needs to be optimised for search engine scrutiny — everything needs to […]

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  • Technical writing vs technical content writing

    With only one word differing the two terms, the confusion between technical writing and technical content writing is understandable. Further adding to this confusion is the fact that the two disciplines require similar skill sets and can even cross paths in many instances. However, the ultimate aims of technical writing and technical content writing are […]

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  • The anatomy of creative content

    The days when you could get away with a 300-word blog post are long gone — in fact, research shows that most shared articles are 3k-10k words long. Don’t let this put you off though — this seven step comprehensive approach to content crafting will guide you through the process of creating more effective and […]

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  • Who should website content be written for?

    Great content is what draws visitors in to your website and hopefully keeps them there. However, it can be all too easy to get carried away with trying to please search engines when writing this content. So, should your copy be written for the reader or should it be primarily drafted with search engines in […]

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  • How and why to create evergreen content

    Content marketing is an invaluable and intrinsic aspect of marketing any business online, but not all of the content you create will prove as valuable to your audience as you had hoped, and most will simply become irrelevant over time. This is where evergreen content comes into play.

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