hero-blog-index

Author: Andrew Jessop

  • What you need to know about duplicate content

    Duplicate content is a major cause for concern for webmasters and online marketers. If a page is flagged as duplicate content, you run the risk of it vanishing from the search results entirely. However, this does not always happen. In some cases, you might find your page ranks lower in Google Search results than a […]

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  • Top tips for log file analysis

    If your website log file has always seemed like a bottomless silo of indecipherable data that just gets bigger and bigger, you could be missing out on crucial technical SEO value. This guide will help you to understand the value of log file analysis for SEO and how to go about it, to identify opportunities […]

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  • Does UX matter to SEO?

    Website and server traffic is often divided into two main groups: human users and search engine crawlers, also known as robots. User experience, or UX, focuses on the first of those groups, making sure that your pages load quickly and reliably, and that it’s easy for humans to interact with your content in some way. […]

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  • The definitive guide for internal linking

    Internal links sometimes get left out of the conversation. They’re often not perceived as an integral part of new content generation, but they’re also not created by external link building efforts. That means internal page links sometimes get missed. And that makes them worth a second look, as a way to give your SEO campaigns […]

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  • A guide to URL parameter handling

    URL parameters are a useful way to pass information directly in a hyperlink or via the browser address bar. You’ll see them often on all kinds of websites, after a question mark in the page URL. Parameters can pass data to your analytics software, alter the appearance and content of the page, and achieve a […]

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  • Top tips for updating old content for SEO

    Publishing regular new content is a hallmark of on-site SEO campaigns, but a joined-up strategy should not ignore the benefits of updating old content for SEO as well. Old content has several advantages when it comes to optimising your search engine performance: It’s there – there’s no need to create it from scratch. You can […]

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  • The Complete Guide to Python for SEO

    Python is an open-source programming language that has become popular among many in the SEO community as a way to automate repetitive tasks, improve technical SEO campaigns and save time without sacrificing results. In this article, we will look at areas where Python can help you in your technical SEO efforts. By the end, you […]

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  • How to overcome technical debt in SEO

    SEO faces many challenges, ranging from daily tweaks to Google’s algorithms and occasional Google core updates, to internal struggles overcoming the usual business bureaucracy and red tape. One of the biggest problems many organisations face is delays in implementing technical SEO tweaks. The responsibility for this often lies with internal IT teams, but they, in […]

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  • How do you tidy .htaccess redirects?

    A .htaccess file is a way to change the configuration of an Apache Web Server to enable or disable the software’s features and functionality – including, crucially for SEO purposes, a way to directly manage your website redirects.By listing website redirects in .htaccess you can ensure that visitors are sent to the best place if […]

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  • Proton Technologies partners with SALT.agency

    Proton Technologies, the company behind the world’s largest encrypted email service, ProtonMail, has partnered with SALT.agency, to provide migration support and technical SEO guidance while it lays the groundworks for future products. ProtonMail is a Swiss-based, end-to-end encrypted email service that boasts more than 20 million users across the globe. Andy Yen, CEO of Proton […]

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  • The ultimate Pure Spam penalty guide

    If you receive a Pure Spam message in Google Search Console, it means Google has detected evidence of ‘black-hat’ SEO techniques on your website.This can include a variety of old SEO techniques that are no longer considered ethical or acceptable, for example: Publishing auto-generated content that reads like gibberish. Publishing large numbers of small, low-quality […]

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  • How to create a Google Action using Schema

    Schema markup provides website publishers with ways to influence the way your content appears in search results, by passing more information to the search engines than appears to human visitors. One relatively recent capability is the ability to use Schema to create Google Actions – we’ll come on to how you do that in a […]

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