Bing makes improvements for maps-related searches in UK

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Microsoft announced that it is unrolling a series of improvements for map-related searches in the UK. Although not exactly ground-breaking, as the features have been featured in Google Maps for a number of years, Bing users will be glad to know that they can now take advantage of the new additions. Possibly the most useful feature for users, …

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What you need to think about for Google’s mobile-first index: updated

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Edit 26/03/2018: Just four days after publishing this blog, Google officially announced that it is to begin rolling out mobile-first indexing. Read about what the developers said, here. It’s no secret that Google has been encouraging a mobile mindset over the past few years, and has offered small ranking rewards for those that adhere. More recently, …

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Why retailers should take digital transformation seriously

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In a recent study by Oxford Economics, it was revealed that only 3 per cent of retailers have completed digital transformation projects. This is despite 93 per cent of online shoppers making purchases at stores based in the UK in 2017. What’s more, out of those that have started investing in digital transformation, 22 per …

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Google to mark non-HTTPS sites as ‘not secure’ from July

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It has been announced on the Google Security Blog that Chrome will mark all HTTP sites as “not secure” from July, with the change debuting on Chrome 68. For many years now the search engine has been ushering webmasters towards HTTPS encryption, including in early 2017, when it began marking HTTP pages as “Not Secure” …

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Image optimisation — a quick guide to best practice

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More often than not, you will find an array of people discussing content optimisation, and the use of keywords within articles and landing pages, but as image search is becoming increasingly prevalent, as discussed in an earlier article, image optimisation should not be overlooked. With that in mind, here is SALT.agency’s guide to image optimisation: …

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Google Search Console begins full beta roll out

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The Twitter SEO community is currently alight with conversation about the full rollout of the long-awaited beta Google Search Console. Seemingly now available to just about everyone, you can check your access status here. From there, check the top right of the screen, click “search properties” and view whether you are verified for the new console. …

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Why page load speeds matter to business

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Ever sat for more than five seconds waiting for a page to load? If you have, you’re one of the few. A well-known and much cited piece of research by Google found that pages that take over three seconds to load will lose 40 per cent of people trying to view them. If this page happens …

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