is excited to announce that Thierry Ngutegure will join the agency as Head of Data Insights.

Arriving as the company’s first Head of Data, Thierry will oversee the building of SALT’s existing data and insights product offering as a complementary service. 

With over eight years working across some of the biggest data PR campaigns in the world, Thierry looks forward to bringing additional craft and creativity to SALT’s data expertise.

Discussing his new position, Thierry said:

“SALT has cultivated a world-famous and respected SEO proposition. I’m really excited to help bring a fresh, energetic and data-driven, offering to an already purposeful team creating a market-leading, data-driven strategic approach to our next growth phase.”

Reza Moaiandin, co-founder and director of, added:

“We are absolutely delighted to welcome Thierry on board as our new Head of Data & Insights here at His wealth of experience, comprehensive understanding of data analytics, and SEO best practices will be invaluable in driving our agency’s data-centric growth. 

“Thierry’s data insights and analysis will help our clients become more visible and bolster our internal processes and collaboration. As we venture into new avenues with the establishment of this department, Thierry’s exceptional and caring leadership skills and commitment to excellence make him the ideal candidate to spearhead our Data & Insights team towards success.”