hero-blog-index

Author: Andrew Jessop

  • Why retailers should take digital transformation seriously

    In a recent study by Oxford Economics, it was revealed that only 3 per cent of retailers have completed digital transformation projects. This is despite 93 per cent of online shoppers making purchases at stores based in the UK in 2017. What’s more, out of those that have started investing in digital transformation, 22 per […]

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  • Image optimisation — a quick guide to best practice

    More often than not, you will find an array of people discussing content optimisation, and the use of keywords within articles and landing pages, but as image search is becoming increasingly prevalent, as discussed in an earlier article, image optimisation should not be overlooked. With that in mind, here is SALT.agency’s guide to image optimisation: […]

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  • Google Search Console begins full beta roll out

    The Twitter SEO community is currently alight with conversation about the full rollout of the long-awaited beta Google Search Console. Seemingly now available to just about everyone, you can check your access status here. From there, check the top right of the screen, click “search properties” and view whether you are verified for the new console. […]

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  • SALT.agency announces Boston office location

    SALT.agency is proud to announce that it has transcended international boundaries by creating a base in Boston, Massachusetts, and is now in a working collaboration with US PR agency, Hollywood Agency. After searching for a US hub over the past two years to cater to substantial international demand, we were able to confirm our stake […]

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  • Why page load speeds matter to business

    Ever sat for more than five seconds waiting for a page to load? If you have, you’re one of the few. A well-known and much cited piece of research by Google found that pages that take over three seconds to load will lose 40 per cent of people trying to view them. If this page happens […]

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  • SEO trends to expect in 2018

    Over the past year search has seen a range of dramatic changes taking place across the industry, with websites both large and small being affected by changes in both algorithms and accepted norms. But what should we expect to see in 2018? Mobile will almost definitely be first Google has been discussing the Mobile-First Index […]

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  • Digital transformation: does your business need support to evolve?

    From the smallest local business through to the largest institution, companies and organisations throughout the country are currently undergoing what’s known as The Great Digital Transformation. What does a digital transformation mean to a business? For businesses or organisations that are over 10 years old, the chances are that right now, they are undergoing a […]

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  • Getting rid of keyword cannibalisation

    Everyone targets keywords, from the loftiest websites down to the very smallest. Although some people consider it a rule of thumb to target a particular keyword across the breadth of a website, this can actually be counter beneficial without the correct strategic keyword mapping. Without careful planning and consideration you can end up getting multiple […]

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