Author: Breton Towler

  • What are topic clusters and why do they matter?

    Positioning yourself as a subject expert through the effective use of topic clusters is an excellent way to improve your website’s search visibility and lay the foundation for a strong internal linking framework. Adopting a topic cluster model builds authority within your specialist field by providing multiple pieces of content and generating an easier way […]

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  • How to create content for humans

    When you are writing content, one of the golden rules is remembering your audience. While it’s important to craft and fine-tune your words to satisfy Google and other search engines, your piece becomes worthless if it’s not friendly or engaging to the human eye. Any SEO specialist will tell you the primary focus of your […]

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