Google Chrome will join Firefox and Safari in phasing out third-party cookies, eventually reaching 100% of users globally by Q3 in 2024. The browser has already started making headway, with third-party cookie access restricted for a randomly selected 1% of users as of 4 January 2024. Based on data from Statista, this will apply to […]
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Product-led growth (PLG) puts the product itself at the centre of acquisition. In typical PLG strategies, customers often sign up for a free trial, try the product, and upgrade to a paid version independently, often without ever speaking to sales. For many SaaS teams, PLG only compounds in organic search when the content on their […]
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The UK’s automotive industry is in the middle of its biggest shift in decades. Under the government’s updated plans (April 2025), the sale of new petrol and diesel cars will end in 2030. Full and plug-in hybrids can be sold until 2035, but from 2035 every new car sold in the UK must be zero […]
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With just one word separating the terms “technical writing” and “technical content writing”, you can be forgiven for believing they are the same. However, if we take a closer look, the aims and responsibilities of a technical writer are different to those of a technical content writer, as are the reader’s expectations of them. The […]
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After some time, it can become difficult to think of fresh ideas for your blog, especially when it seems you have covered every subject under the sun. If your creative juices are evaporating or writer’s block is setting in, don’t worry. You can adopt many different methods and tactics to develop compelling ideas for a […]
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When you are writing content, one of the golden rules is remembering your audience. While it’s important to craft and fine-tune your words to satisfy Google and other search engines, your piece becomes worthless if it’s not friendly or engaging to the human eye. Any SEO specialist will tell you the primary focus of your […]
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