With just one word separating the terms “technical writing” and “technical content writing”, you can be forgiven for believing they are the same. However, if we take a closer look, the aims and responsibilities of a technical writer are different to those of a technical content writer, as are the reader’s expectations of them. The […]
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Building topical authority is one of the best ways to boost your position in Google’s search results. One way to demonstrate expertise and establish trust in your field is through content pillars. Centring your SEO content strategy around authoritative, resource-driven, and evergreen pillar pages effectively organises your content and provides value to your users. Let’s […]
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After some time, it can become difficult to think of fresh ideas for your blog, especially when it seems you have covered every subject under the sun. If your creative juices are evaporating or writer’s block is setting in, don’t worry. You can adopt many different methods and tactics to develop compelling ideas for a […]
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Health club owners must turn up the speed on the treadmill if they’re to gain a competitive advantage in the fitness industry. Gyms can bank on an influx of new members in January following festive indulgence and a “new year, new me” attitude to getting fit and shedding some of that Christmas pudding. However, driving […]
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Positioning yourself as a subject expert through the effective use of topic clusters is an excellent way to improve your website’s search visibility and lay the foundation for a strong internal linking framework. Adopting a topic cluster model builds authority within your specialist field by providing multiple pieces of content and generating an easier way […]
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When you are writing content, one of the golden rules is remembering your audience. While it’s important to craft and fine-tune your words to satisfy Google and other search engines, your piece becomes worthless if it’s not friendly or engaging to the human eye. Any SEO specialist will tell you the primary focus of your […]
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