• Third-party cookies are crumbling: What’s happening?

    Google Chrome will join Firefox and Safari in phasing out third-party cookies, eventually reaching 100% of users globally by Q3 in 2024. The browser has already started making headway, with third-party cookie access restricted for a randomly selected 1% of users as of 4 January 2024. Based on data from Statista, this will apply to […]

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  • The ultimate guide to migrating to GA4

    Google Analytics 4 is here, and from July 1st 2023, the free version of Universal Analytics (AKA Google Analytics 3) stopped collecting data after more than decade as the default standard. If you’re using UA to collect data on your websites, that means it’s time to learn all about GA4 migration — and fast. Our […]

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