Author: Thierry Ngutegure

Thierry is the Head of Data Insight at Overseeing SALT's data and insight product offering, he combines our renowned SEO and content proposition with a data-driven strategy - helping clients become more visible and execute their growth strategy.

  • Protein Works partners with

    Protein Works, an innovation-led nutrition and functional foods brand, is pleased to announce a strategic partnership with, a world-renowned SEO agency. The move signals a significant step in Protein Works’ ambitious growth plans to expand its marketing and product strategy through a focused analytics and SEO strategy, with a keen eye on leveraging AI […]

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  • The ultimate guide to migrating to GA4

    Google Analytics 4 is here, and from July 1st 2023, the free version of Universal Analytics (AKA Google Analytics 3) stopped collecting data after more than decade as the default standard. If you’re using UA to collect data on your websites, that means it’s time to learn all about GA4 migration — and fast. Our […]

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