Author: Lucy Fletcher

  • Using long-tail keywords to improve your B2B marketing

    Long-tail keywords — often overlooked in favour of their broader counterparts — are the unsung heroes of B2B marketing strategies. These comprehensive, more specific phrases typically have lower search volumes but possess a hidden power: precision. They align seamlessly with the intricate needs and nuanced queries of B2B audiences, making them potent in targeting the […]

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  • How to create bottom-of-the-funnel content for conversion

    The creation of bottom-of-the-funnel (BOFU) content is vital to any funnel content marketing strategy for closing sales and boosting conversion rates. As prospects navigate the bottom of your marketing funnel, they are likely exploring the final stages of your competitors’ funnels, too. Your BOFU content must address lingering concerns and instil confidence in your brand […]

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  • How to optimise existing content for maximum SEO performance

    A steady stream of fresh, engaging, and helpful content on a website isn’t just desirable for users and search engines — it’s long been essential for successful, sustainable organic search growth campaigns. As websites grow, existing content can become neglected, increasingly outdated, and inaccurate as time passes. Content frequently gets left as an afterthought regardless […]

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  • SALT.agency hires Vicky Mills

    We are delighted to share that Vicky Mills has joined our growing team as a technical SEO consultant. Vicky has worked in SEO since she left university and joins us from her previous role at Blue Array. Vicky hadn’t heard of SEO before applying for her first job in the industry two and a half […]

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  • Stephen Robb joins the SALT.agency team

    We are pleased to announce that we recently hired Stephen Robb, who has joined our growing team as a data analyst. Prior to joining the SALT.agency team, Stephen worked as a project analyst for five years at Morrisons. Before his time at Morrisons, Stephen worked for Direct Line for 13 years in various roles — […]

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  • SALT.agency welcomes Keira Davidson to the team

    We are pleased to share that Keira Davidson recently joined the SALT.agency team as a senior SEO executive. Keira previously worked as an SEO executive for two years and joins us from Click Consult, based in Hooton. Before she began her SEO career, Keira competed in canoe slalom, through which she represented Ireland at international […]

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  • SALT.agency hires Barbara Klonowska

    We are pleased to announce that we recently welcomed Barbara Klonowska to the team as an SEO executive. Barbara was already familiar with the SALT brand after reading SEO resources online — such as Dan Taylor’s regular posts on Search Engine Journal — and when she spotted our SEO executive vacancy which provides full training for […]

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  • SALT.agency welcomes Josh Wootton to the team

    We are pleased to share that we have hired Josh Wootton as an SEO executive, based at our Leeds HQ. Josh has recently completed his Master of International Business degree at Leeds Trinity University, following his first-class Bachelor’s degree in Business and Management. Josh studied at Leeds Trinity University alongside our content executive, Natalya, who […]

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  • Megan Fairgray joins the SALT.agency team

    At SALT.agency, we love to support the right candidates in kick-starting their SEO careers. With that in mind, we recently invited applications for an entry-level SEO executive position, and that led to one of our most recent hires. We are pleased to announce that we have hired Megan Fairgray, who we will train and support […]

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  • SALT.agency unveils new HQ in Leeds

    SALT.agency has unveiled its new international headquarters, located in Horsforth, West Yorkshire. Positioned outside Leeds city centre, the new premises boast a calm, semi-rural environment with an abundance of natural woodland surroundings. Designed to facilitate an expanding team and a growing number of clients, the new headquarters allows for greater collaboration and innovation under one […]

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  • James Deverick joins SALT from previous role in Asia

    We are delighted to introduce our newest SALT.agency team member: James Deverick. James has joined the team as a senior SEO consultant, having worked in search for almost 10 years in a wide variety of roles in Asia. James’s experience of APAC SEO will bolster SALT.agency’s existing international SEO team, which prides itself on technical […]

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