hero-blog-index

Author: Lucy Fletcher

  • What is anchor text?

    Anchor text is clickable text that links to a webpage. It entices visitors to click through with an indication of what they will find when they do. Also known as ‘link labels’ or ‘link titles’, search engines use anchor text as one of the signals for determining a page’s subject matter. Search engines then rank […]

    Read more
  • What to do when your content is stolen

    If you regularly upload content to a website or multiple websites, then the chances are you will have had some of it stolen at some point. While this can sometimes leave you unaffected, it can also have a devastating impact on your SEO efforts. Stolen content can range from a short paragraph to a full […]

    Read more
  • Making sense of speed metrics

    Site speed is important for all site owners and SEOs to monitor. As you may already know, if a page takes longer than three seconds to load, half of visitors will choose to leave — and that is where your chance of conversion ends. It doesn’t matter how good your site looks or how great […]

    Read more
  • How to optimise images for SEO

    When people refer to website content, they often mean written copy; however, content can be anything on the page — copy, images, video, and more. A page without content is a blank page. In the same vein, it’s not just the copy that needs to be optimised for search engine scrutiny — everything needs to […]

    Read more
  • Who should website content be written for?

    Great content is what draws visitors in to your website and hopefully keeps them there. However, it can be all too easy to get carried away with trying to please search engines when writing this content. So, should your copy be written for the reader or should it be primarily drafted with search engines in […]

    Read more
  • How and why to create evergreen content

    Content marketing is an invaluable and intrinsic aspect of marketing any business online, but not all of the content you create will prove as valuable to your audience as you had hoped, and most will simply become irrelevant over time. This is where evergreen content comes into play.

    Read more
  • Effective techniques to create tempting meta descriptions

    Meta descriptions are sometimes overlooked or deemed unimportant because they aren’t used by Google to determine rankings — however, they are often the first thing that a potential customer will see of your business online, and they do influence your click-through rate. With that in mind, they are therefore an important aspect of your on-page […]

    Read more