hero-blog-index

Author: Lucy Fletcher

  • Who should website content be written for?

    Great content is what draws visitors in to your website and hopefully keeps them there. However, it can be all too easy to get carried away with trying to please search engines when writing this content. So, should your copy be written for the reader or should it be primarily drafted with search engines in […]

    Read more
  • How and why to create evergreen content

    Content marketing is an invaluable and intrinsic aspect of marketing any business online, but not all of the content you create will prove as valuable to your audience as you had hoped, and most will simply become irrelevant over time. This is where evergreen content comes into play.

    Read more
  • Effective techniques to create tempting meta descriptions

    Meta descriptions are sometimes overlooked or deemed unimportant because they aren’t used by Google to determine rankings — however, they are often the first thing that a potential customer will see of your business online, and they do influence your click-through rate. With that in mind, they are therefore an important aspect of your on-page […]

    Read more
  • How to do guest blogging well in 2018

    A video by Matt Cutts in 2014 seemingly suggesting guest blogging was dead caused a bit of a stir in SEO and offsite communities, as did more recent statements from Google echoing the same sentiment. However, context is key, and all of these warnings were aimed at guest blogging done badly. By badly I mean […]

    Read more
  • Does social media offer SEO benefits?

    This is a frequently asked question, with clients often wanting to know more about the relationship between SEO and social media. After all, social media is something we regularly recommend clients utilise themselves if they don’t already, but it can be a rather time-consuming task. So, the time has come to tackle the links between […]

    Read more
  • How to diagnose Google ranking changes

    Google Core Algorithm updates are updates which work on improving search results, thus improving Google’s first and most valued product – Google Search. The intent is always on a better user experience, which means Google often involve quality updates such as spam detection, download speed, pop-ups, ads or content quality. While the other factors speak […]

    Read more
  • SALT.agency raises over 1k for Alzheimer’s charities

    On December 15, SALT.agency held a fundraising event called #ShavingSanta. Our resident Santa, Dan Taylor, headed down to King Koby Chop Shop in the Corn Exchange, Leeds, kitted out in the classic red and white outfit, to have his long-standing beard removed. This was streamed live on Twitter. Following this event, I am delighted to […]

    Read more
  • SALT.agency aims to raise 1k for Alzheimer’s charities this festive season

    This festive season, SALT.agency has chosen to raise money for two important national charities – the Alzheimer’s Society and Alzheimer’s Research UK. Our goal is to raise a minimum of £1,000 by mid-January, which we will then split equally between the two charities. We are asking for donations for the opportunity to watch our resident Santa have his large beard removed on December 15 […]

    Read more