Author: Lucy Read

  • Best way to set goals for SEO-focused content

    When setting goals for SEO content, a lot of them can be generalised and sometimes outside our control, so we can’t always guarantee results. However, it helps to set specific and measurable objectives that can be achieved over a specific period. Setting SEO goals is significant for your content plan, as they bring clarity to […]

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  • SEO for equine businesses

    An equine business is a business dedicated to selling products needed by horse riders and professional equestrians, such as clothing and accessories. Before starting a successful equine business, you must consider everything from your brand identity to your SEO strategy. SEO is vital to running a successful equine business and can boost your visibility to […]

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  • Market analysis of Flying Tiger

    Flying Tiger is a popular variety retailer chain that originated in Denmark. The brand has more than 900 physical stores across Europe, with its largest markets in Denmark, Spain, Italy, and the UK. It boasts a wide selection of products, including homeware, arts and crafts, and stationary. All Flying Tiger stores follow a specific layout […]

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  • SEO for franchise businesses

    SEO for franchises improves search engine visibility for franchise websites, which promote brands and offer localized pages for multiple brand locations. Strategies include keyword research for the local area, creating localized landing pages and removing any potential duplicate content. Franchise SEOs need to consider the different approaches to offering consumers local page quality and familiarise […]

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  • Evergreen content strategies for fashion brands

    Evergreen content can withstand the test of time and remains relevant and valuable long into the future. This kind of content can bring great consistent benefits to your site, especially when used alongside good SEO practices. Of course, the fashion industry is constantly changing, with new trends and aesthetics to keep up with every year. […]

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  • Organic Search Trends: Safe Sleep for infants

    Sleep is essential for newborn babies, and the first year of life is filled with a great number of milestones. Sleeping throughout the night on a regular basis is a milestone many parents will look forward to the most. Sleep patterns change throughout the first year of a baby’s life, and the number of hours […]

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  • Organic Search Trends: Nighttime skincare products

    As of 2021, the UK’s skincare market is worth £3.1 billion and is growing year on year and only seems to be getting bigger as the industry grows. The market is vast and varied, catering to every skin type, condition, budget, and age. Everyone’s skincare routine is different, choosing products that work best for them. […]

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  • How to conduct a successful blog post audit

    The first thing to consider when starting your blog post audit is the overall quality of the content. Ask yourself — is this blog of high quality, or does this need optimizing? A good blog post should be simple to navigate, easily accessible for your marketing team (if you have one), and able to generate […]

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