Content

Do I have your attention? Good. I’d hate to bore you. There’s enough boring content out there already. I’m well aware how much else is constantly vying for your attention. We’re all busy. And it’s not like you have to read this article. The only way you’re going to get all the way to the […]

Content has become one of the most reliable growth drivers for SaaS companies in the modern world. In fact, some SaaS brands report growth rates up to 30% higher when content marketing is a core part of their acquisition strategy, showing just how valuable it can be. When it’s done properly, however, content does far […]

Long-tail keywords — often overlooked in favour of their broader counterparts — are the unsung heroes of B2B marketing strategies. These comprehensive, more specific phrases typically have lower search volumes but possess a hidden power: precision. They align seamlessly with the intricate needs and nuanced queries of B2B audiences, making them potent in targeting the […]

As a brand, if you’re publishing content, it’s important that your output matches your brand. Whether you’re writing blogs, guides, or other content targeting your users, making sure it aligns with your tone of voice is vital. But does that rule always apply?  Whether you’re friendly, quirky, authoritative, or expert, that tone of voice will […]

They say imitation is the ultimate form of flattery — unfortunately, when writing online content, not properly crediting your “inspiration” could land you in hot water. Citing quotes, statistics, ideas, and other borrowed material helps you become a more ethical and thorough digital writer while boosting your credibility and content quality. And to have the […]

Product-led growth (PLG) puts the product itself at the centre of acquisition. In typical PLG strategies, customers often sign up for a free trial, try the product, and upgrade to a paid version independently, often without ever speaking to sales. For many SaaS teams, PLG only compounds in organic search when the content on their […]

When it comes to content creation, we all know the importance of producing high-quality and informative content, but it’s important we don’t forget the value of what users can do for your content strategy. A recent Stackla survey found that user-generated content influenced people’s purchasing decisions. Furthermore, user-generated content could be the main driving force […]

Brand voice is the personality of a business, which it uses to communicate with its target audience across all available platforms. Brands should carry a unified approach to tone and style, as they’re the building blocks to brand recognition that allow a brand to nurture a connection to the target audience. Individual brands have different […]