Content is an integral part of any SEO campaign. Catch up on the latest news, advice, and guides from the content team here at

  • What are topic clusters and why do they matter?

    Positioning yourself as a subject expert through the effective use of topic clusters is an excellent way to improve your website’s search visibility and lay the foundation for a strong internal linking framework. Adopting a topic cluster model builds authority within your specialist field by providing multiple pieces of content and generating an easier way […]

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  • How to create content for humans

    When you are writing content, one of the golden rules is remembering your audience. While it’s important to craft and fine-tune your words to satisfy Google and other search engines, your piece becomes worthless if it’s not friendly or engaging to the human eye. Any SEO specialist will tell you the primary focus of your […]

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  • How to define your tone of voice

    Every brand needs to define its unique tone of voice. For many, it acts as the face of your organisation. Tone of voice entices potential customers and indicates the ‘personality’ of your company within the first few sentences of any post. Harnessing a tone of voice is important no matter the nature of your business. […]

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  • Copywriting tips and tricks: A complete guide

    Table of contents What is copywriting? What copywriters do Becoming a copywriter Copywriting styles SEO copywriting tips Blog writing tips Press release writing tips Proofing and editing tips General writing rules: Mismatched phrases General writing rules: Grammar and punctuation Whether you’re writing to inform, inspire, engage, or persuade, copywriting is what pioneers every brand. Knowing […]

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  • What you need to know about duplicate content

    Duplicate content is a major cause for concern for webmasters and online marketers. If a page is flagged as duplicate content, you run the risk of it vanishing from the search results entirely. However, this does not always happen. In some cases, you might find your page ranks lower in Google Search results than a […]

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  • Yandex Zen Optimisation Part 1: Getting to know Yandex Zen

    Yandex Zen is a personalised recommendations service created by Yandex. It can serve as a great marketing tool for lead generation, brand awareness, and new demand creation for many businesses. The platform enables individual and corporate users to publish content (articles, videos, photos), and an algorithm recommends content to users based on their interests. If […]

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