Every content marketing team knows the feeling. Keeping the content calendar full of new titles and campaign plans can feel like a full-time job. There’s always another blog, landing page, webinar or social post waiting to be created. But for CMOs under pressure to prove marketing ROI, the question is no longer how much content […]
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There was once a time when the phrase “beauty and cosmetic marketing” referred to glossy magazine spreads, billboards, and TV shopping channels. But while those traditional marketing platforms still exist, the sector has continued to move and innovate, with marketing efforts now moving towards search bars, TikTok trends, ingredient deep-dives, and (of course), seamless eCommerce […]
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The book publishing industry is vast and varied, producing everything from best sellers to new editions of beloved classics. No matter what you like to read, publishers are the ones who get the right book to the right reader. But what steps are taken between an author writing their book to readers sifting the pages […]
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No matter the industry or sector you operate in, chances are search engine result pages are full of content related to your subject matter. There’s a well-known adage that the internet is a great place to hide content. And that’s truer than ever in the modern content world. Even if your content is well written, […]
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Whether your business is trying to inform, inspire, engage, or persuade, being able to connect with your audience relies on effective content. And getting the tone, style and messaging of that content right rests on one priceless skill – copywriting. The right words are what pioneer your brand. They shape how audiences perceive your company, […]
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